...MARKET SURVEY REPORT ON CUSTOMER SATISFACTION ON [pic] INPARTIAL FULFILLMENT OF DEGREE OF BACHELOR OF BUSINESS ADMINISTRATION M.J.P.R.U, BAREILLY (SESSION: 2010-2011) SUBMITTED TO: SUBMITTED BY: Mrs. Sandhya Tripathi Pragati Dixit IIMS Faculty BBA-VI sem-C 915584 contents: 1. introduction 2. objectives 3. research methodology 4. company profile 5. literature review 6. data presentation and analysis 7. FINDINGS 8. conclusion 9. limitations 10. RECOMMENDATION 11. BIBLIOGRAPHY 12. ANNEXURE INTRODUCTION INTRODUCTION: L’Oreal is the global leader in cosmetics, with 25 brands. They have 5 key areas of expertise − hair care, hair colorants, skincare, make-up and fragrances. There is a huge motive behind the study of L’Oreal. The study will help us to understand the operations which are carried out by L’Oreal. The operations such as marketing strategies, business plans, company at a glance, business structure, management and operating structures , competitors position as...
Words: 6882 - Pages: 28
...elements; i.e. game thinking and game mechanics…. to promote desired behaviors among customers and employees. It has been a popular business strategy for decades. Loyalty programs, cereal box prizes, employee-of-the-month schemes, hidden tokens within apps — these are all examples. How are companies using gamification? Gamification vendors report that 47% of client implementations revolve around user engagement (Crossword), with brand loyalty accounting for 22% (Tim Hortons) and ‘brand awareness’ 15% of implementations. Here is an example of gamification in the context of brand awareness. (Monopoly) (Samsung campaign) Impressed by Samsung’s promotion? Late 2011 Gartner figures, project more than 70% of Global 2000 companies will use at least one gamified application by 2014. So, the overall gamification market is already sizable. Forecasts from two research firms, MarketandMarkets and M2, based on surveys of game vendors engaged in marketing, put the global market for gamification apps and services in the neighborhood of $400 and $500 million at year-end 2013. M2 Research sees the market growing to $2.8 billion by 2016. ************** The spike that we have seen since 2011 has obviously been driven by: 1. explosion of social media usage, 2. mobile revolution, 3. rise of big data, While just plain points, badges and other virtual goods may or may not have long lasting user engagement effects in gamification; ...
Words: 564 - Pages: 3
...Summer Internships 2011 PGDM 2010-12 Summer Internship Project Report on “LIVE PROJECT ON BRANDING IN EMERGING CHANNEL FOR MEN PERSONAL CARE CATEGORY” Undertaken at ITC LTD JAIPUR Submitted By: (AJAY RAJ SINGH SHEKHAWAT) (Student Roll No.10GMOO1) Company Guide: Faculty Guide: Mr. VINOD MEWANI Mr. RUSTAM BORA AREA EXECUTIVE ASST PROFESSOR ACKNOWLEDGEMENT The making of any project requires contribution from many people, right from inception till its completion. In our case also, there had been a few people who have made this happen. It was not only learning but also an enriching experience. We would like to thank Mr. Rustam Bora Asst. Professor and Mr Vinod Mewani Area Executive ITC ltd for being a source of inspiration and for the valuable suggestions provided throughout. His constant follow-ups and result orientation ensured that we successfully meet the deadlines. The making of any project requires contribution from many people, right from inception to its completion. In our case also, there had been a few people who have made this happen. It was not only learning but also an enriching experience. We thank our colleagues and friends for providing constant encouragement and help. Finally, we are grateful to our families for their moral support and understanding. “Teachers open the door, but you must enter by yourself” ...
Words: 18578 - Pages: 75
...Professional Higher Education Bachelor's Programme “European Business Studies” Analysis of LOreal CSR report 2011 Prepared by: Krists Dilba Maksims Simhovičs Table of contents 1. Main facts from the report 3 2. Motivation for choosing LOreal 5 3. Industry Analysis 5 4. Evaluation of the report 7 5. Assesment of the Report (quality principles) 19 6. Assesment of the Report (principles of content) 20 7. Conсlusions 22 1. Main facts from the report 1. L’Oreal has been a member of the UN Global Compact since 2003 2. L’Oreal also works closely with the following major associations and institutes: Anti-Corruption Commission of the International Chamber of Commerce, Global Council on Business Conduct, The Conference Board, Ethics and Compliance Officers Association, The Ethics Resource Center, International Business Ethics Institute, Institute of Business Ethics, Cercle d'Éthique des Affaires. 3. The L’Oreal is the largest cosmetics group in the world with 20.3 billions Euros of sales (2011), operating in 130 and having almost 70000 employees 4. L’Oreal invest 40 million Euros annually in programs that bring tangible benefits to communities all over the world. 5. The company engages in human rights protection, is against child labor, and also executes their buy & care programs to ensure sustainable growth and compliance with CSR strategy throughout their supply chain. 6. L’Oreal has also developed very stringent...
Words: 3971 - Pages: 16
...cells from the scalp. Some amount of flaking is normal but it becomes a problem after an extent. Almost half of the population at the post-pubertal age has this problem. Most cases of dandruff can be easily treated with specialized shampoos. When it comes to dandruff, there is one shampoo that instantly comes to our mind and that is Head & Shoulders. Now let’s talk about H&S and the Dandruff that it cures before going into the details Head & Shoulders is a brand of anti-dandruff shampoo produced by Procter & Gamble. Procter & Gamble researchers started making a new anti-dandruff shampoo in 1950. Nearly a decade of research went into making a new formula, which introduced Pyrithione zinc into the shampoo. It was first introduced to the U.S. market in November 1961 as a blue-green shampoo formula but now the color has been changed to white. How is H&S different? It is rich in Zinc Pyrithione (ZPTO) which is highly effective at fighting and helping preventing dandruff symptoms and itchy, flaky scalp. The company went further and developed a unique patented new particle shape to increase ZPTO’s dandruff control effectiveness. Last year, it discovered that a formula containing zinc carbonate and ZPTO is even more effective than a ZPTO formula alone. This...
Words: 1314 - Pages: 6
...L'Oréal 1 L'Oréal "Loreal" redirects here. This can also be the adjective related to lore. L'Oréal S.A. Type Industry Founded Founder(s) Headquarters Area served Key people Products Revenue Société Anonyme Personal care 1909 Eugène Schueller Clichy, Hauts-de-Seine, France Worldwide Jean-Paul Agon (Chairman and CEO), Liliane Bettencourt (Non-executive director and major shareholder) Cosmetics and beauty products €22.46 billion (2012) Operating income €3.697 billion (2012) Profit Total assets Total equity Employees Subsidiaries Website €2.868 billion (2012) €29.53 billion (end 2012) €20.94 billion (end 2012) 72,640 (end 2012) The Body Shop loreal.com [1] The L'Oréal Group is a French cosmetics and beauty company, headquartered in Clichy, Hauts-de-Seine, France. It is the world's largest cosmetics company, and has a registered office in Paris[2] It has developed activities in the field of cosmetics, concentrating on hair colour, skin care, sun protection, make-up, perfumes and hair care, the company is active in the dermatological, tissue engineering and pharmaceutical fields and is the top nanotechnology patent-holder in the United States.[3] History In 1909, Eugène Schueller, a young French chemist, developed a hair dye formula called Auréale. Schueller formulated and manufactured his own products, which he then sold to Parisian hairdressers. On 31 July 1919, Schueller registered his company, the Société Française de Teintures Inoffensives pour Cheveux...
Words: 5745 - Pages: 23
...summary As the corporate world is expanding itself throughout the globe it is also evolving at the same time. Expectations toward customers today have increase and the company have to adapt themselves in the ever changing environment of the 21st century. The challenges that are being placed in front of the business have also become more complex compare to previous centuries. This is because of globalization that has open up so much possibility in every aspect of the corporate world. This assignment is overall about Customer Value and Organisation has enabled them to understand the needs and wants. This report also highlights how the organisation can improve in terms of making more delighted customers. Through this way organisation will be able to retain customer loyalty for the long run. The report also evaluates the range and concludes that L’Oreal’s challenge in the current market needs to be able to understand the demand for a certain product. The major shortcomings are not being able to understand what are consumer needs, the wrong type of marketing strategic and overpromising consumers. It is recommended that L’Oreal should understand their consumer purchasing behaviour in order to stay ahead of competitors. Inserting healthy taglines that brings positive meanings is also a good marketing strategy. Besides that, providing new services to consumer will show that L’Oreal is concern about customer satisfaction and...
Words: 2832 - Pages: 12
...Environmental Performance Report The Body Shop Prepared by: Sue McSkimming Background 4 4 5 Environmental Policy 6 7 Reference List 11 Background The Body Shop is a well-established multinational company with over 2,500 stores in 60 markets worldwide (The Body Shop, 2011). Dame Anita Roddick opened the very first the Body Shop store in 1976 in Brighton, on the south coast of England. The Body Shop specialise in the production and retailing of skin care ranges, with an emphasis placed on developing natural and sustainable products. They carry a wide range of over 1,200 products for the body, face, hair and home, including body butters, make up, full skin care ranges as well as specialised men and baby ranges. As well as selling their products at brick and mortar retail stores they also have a direct-selling channel called the 'Body Shop at Home' which involves consultants selling products at organised parties in people's homes. This operates in two countries, the UK and Australia. Customers can also buy online in the UK, the USA, Canada, Australia, Korea and Japan. The Body Shop's mission statement includes the following: -Dedicate our business to the pursuit of social and environmental change. -Creatively balance the financial and human needs of our stakeholders: employees, customers, franchisees, suppliers and shareholders. -Courageously ensure that our business is ecologically sustainable, meeting the needs of the present without compromising...
Words: 2805 - Pages: 12
...animal and environment protection, hence the urge for ethical consumerism increases. In this report the ethical consumerism of the Body shop who is a subsidiary of LOreal groups was examined, critically analysed. Some of the various products that are categorised as ethical products are identified and discussed. The approaches that were used by Body shop to becoming more socially conscious business, linking these elements with the ethics and values of Body shop. A short survey was conducted to gain understanding of consumer buying behaviour was carried out to give a transparent view on the consumer buying behaviour toward Body shop. Finally a conclusion is made on the findings from the research conducted using the annual report of Body shop and other related articles to design an overall perception of the findings. 1. INTRODUCTION Body shop is one of the leading skin and hair care product distributer in the United Kingdom with more than 2,600 store in 66 markets globally selling over 1,200 products with Anita Roddick at the head of its operations. It prides itself in producing natural ingredients products with ethical consumerism at the core of its operations. Body shop has been trading for the past 35years and still withstanding its competitive market position by aspiring the add values band achieving a value chain with extraordinary cust6omer satisfaction. In this report the business operation of body shop will be...
Words: 2739 - Pages: 11
...------------------------------------------------- L’Oreal’s Global Makeover ------------------------------------------------- Table of Contents Backgrounds 3 Case Problems 4 Before ISIS 5 Case Solution 6 Changes in Business 7 Conclusion 11 Reference 13 Backgrounds L’Oreal Group is the world’s biggest cosmetics and beauty company that has operations in more than 130 countries. Eugene Schueller founded L’Oreal in 1909 with the first originally company locates in France. For more than a century, L’Oreal has grown from a small local firm to a number one cosmetic group in the world. Nowadays, altogether, L’Oreal markets contain 23 global cosmetic brands that classified under five product ranges: Consumer products (products intended for skin care, hair care, hair coloring, make-up and styling products, sold under such brands as L'Oreal Paris, Garnier and Maybelline New York), Professional products (hair care products for use by professional hairdressers, marketed under Kerastase, Redken, Matrix and other brands), Luxury Products (international brand cosmetics, such as Lancome, Ralph Lauren and Cacharel, distributed through selected retail channels), Active Cosmetics (Inneov, Vichy and other brands for sale mainly in pharmacies), and The Body Shop (cosmetics on the basis of natural ingredients) (Bureau van Dijk, 2014). There are more than 67,000 employees working for L’Oreal right now in order to provide such a huge diversity in brands and quality products...
Words: 2848 - Pages: 12
... 1. Introduction | L’Oréal, which started as a hair coloring business by a French chemist, Eugène Schueller, was established in 1909. By following the guideline, “innovation in the field of beauty ”, L’Oréal has now perceived by worldwide as a multidimensional brand in terms of beauty products. Aside from hair coloring products, the company stretches its product range to make up, skin care, hair care and fragrances. Nowadays, L’Oréal sells its products in approximate 130 countries across five continents (Braizaz, 2014). Cultural learning and product adaptation have become the priorities for the company to successfully earn its brand recognition in the global market. Moreover, the perception of customers is another influencing issue that affects consumer behavior, which is worthy to be discussed. This report will firstly focus on L’Oréal’s marketing activities through product variety between China and the USA. It is then...
Words: 3247 - Pages: 13
...knowledge base support for me this period. SHEFALI VIJ CONTENTS INTRODUCTION 4 EXECUTIVE SUMMARY 4 MARKETING PLAN OF COLGATE-PALMOLIVE 4-12 ENVIRONMENTAL ANALYSIS 13-16 MARKETING STRATEGY 16-20 SEGMENTATION 20 TARGETING 20 MARKET RESERACH 23-24 FINANCIALS 24-31 COMPANY OVERVIEW 32-35 BIBLIOGRAPHY 36...
Words: 6754 - Pages: 28
...Name University Course Tutor Date Business Ethics Business Ethics Ethics can be defined as moral guidelines which govern good behavior. Therefore, business ethics is a form of applied ethics or professional ethics that examines ethical principles and moral or ethical problems that arise in a business environment. It is increasingly being applied in businesses to guide their operations. It captures different aspects norms and values that govern the behavior of a business. For instance, it has codes of practices that are increasingly becoming popular. These cover different areas such as corporate social responsibility, environmental policy and actions, rules for personal and corporate integrity, dealings with customers and the supply chain. Business ethics guide how businesses and people should behave in the world of business or commerce. Ethical Theories There are several ethical theories that explain how people and business entities should behave in the society so that their behavior may be considered to be morally good. Some of these theories are briefly explained below in relation to business behavior. Utilitarianism This theory holds that an act can be judged as morally good or bad, right or wrong when it produces amount of pleasure or lack of pain for the greatest number of people (Sadler 9). Business ethics operates under greatest happiness principle. This implies that businesses and their managers need to maximize positive outcomes for the largest number of people...
Words: 2968 - Pages: 12
... This essay will explain the relevance of the Marketing Concept to the 21st century business the Body Shop International plc. As well this will observe how Anita Roddick successfully adapted marketing concept to the Body Shop by creating satisfied happy customers and company goal achievement. There have been a growing number of companies over the years which influenced the increasing density of the business, different marketing concept have used to boost the businesses. Many of authors have found different ways to customise marketing concepts and one of the earliest famous people suggested, that the defining characteristic “the marketing concept holds that achieving organisational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do” (Kotler and Armstrong 2010, p.34) The above term shows that without customers, there is no sale. Without satisfied customers, there is no profit. Without delighted customers, there is no repeat business, as “companies achieve their profit and other objectives by satisfying (even delighting) customers” (Jobber 2007, p. 4) To apply this concept, three conditions should be met: 1. Company activities should be focused upon providing customer satisfaction rather than, for example, producer convenience. 2. The achievement of customer satisfaction relies on integrated effort. The belief that customer needs are central to the operation of a company should run right...
Words: 1675 - Pages: 7
...Task 1 In this report I am going to write what is brand and branding and explain what is meant by brand promotion and include examples. Then I’m going to choose two businesses and write a bit of their background information. Brand is a name, term, design, symbol, or any other feature that recognizes one seller's product different from those of other sellers, for instance L’Oreal because L’Oreal is really different to other cosmetic companies. L’Oreal lunch’s new products ever year which attracts more people because of their logo which is trustworthy that it is know worldwide. Branding is the method involved in creating a unique name and image for product in the consumer’s mind, mainly through advertising campaigns for instance, Apple. Apple is very different to their competitors because before they only used to do computer but as time changed they gave a world record with phones, IPod, music players etc. Apple is a very large business now, known worldwide. Brand promotion is the element of marketing mix which is to advertise the products and release relevant information about the products e.g. price, brand, etc. They also convince people to buy their products e.g. they might use slogans e.g. for L’Oreal the slogan is “Because you’re worth it” represent the product which will help to create a brand loyalty which means the consumer are faithful and prefer to continue to buy the product, for instance shampoo. And for Apple they have a lot of slogan but it change with time...
Words: 1923 - Pages: 8
