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Loreal Swot

In: Business and Management

Submitted By poyute99
Words 578
Pages 3
L’Oreal was developed by French chemist Eugene Schueller in 1907.

The L’Oreal Group today markets over 500 brands and more than 2,000 products in the various sectors of the beauty business.

Strategy: Reach higher by acquisition

L’Oréal’s industrial production model has proved to be productive, extremely responsive, and particularly adapted to an objective of accelerated growth on the New Markets.
Moto: “Never satisfied”

Sir Lindsay Owen-Jones knows simply as “O-J” a great leader (surprisingly British) said “ I am never satisfied and never convinced we are winning. I try to convince my people we might not be”

Strategy main point

1 – Growing portfolio of international brand “Cross Fertilization”

Elegance – Italy / L’Oreal - France / New York Street smarts / Maybelline in China / Soft Sheen – Africa / L’Oreal excellence - India

2 - Reach every market and every segment
(5 companies purchase in 6 years with a global branding with flexible strategy)

3 Always changing - Counter power in N.Y with independency, different set of mind, background and creativity.

Weakness ;
- Still struggling to enter Japanese (the 2nd cosmetic market in the world)
- Sale decreasing in Europe.
- Not clear how the company will be able to manage its ever growing stable upscale beauty business. # what is hot is always changing#
- Stability based on one man, O.J

Strength
- Strong brands image
- Flexibility in being present in all market segment
- Proactive organization

Further detailed description

1. Strengths 
 The ongoing success of the L’Oreal Group is without if not for the ingenuity of the concept of their vision as a team. L’Oreal Chairman and CEO Lindsay Owen-Jones considers passion as the key to the well-renowned accomplishment of the said Company. The primary strength of the Company is the continuing research...

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