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Loren Inc Case Study

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Loren Inc Case Study

Organization Background

Loren Inc was a Canadian subsidiary of larger international chemical company. The company sold both consumer and industrial products and established an excellent reputation for quality products and marketing effectiveness. As a result, they have substantial growth in total sales and financial success. The total Canadian Sales were approximately $800 million and $400 profits after tax.

Defining the Issue

In Loren Inc purchasing department they have 12 staff and one of them is Brent Miller.The department was headed by a director who reported to the president. It was organized by commodity lines and Brent Miller was appointed as a raw material buyer reporting to the manager of the chemical buying group. His tasked is to select the desired suppliers that would supply Hexonic Acid to the company.Brent is very much aware that Hexonic Acid is a major raw material in most Loren products and this will not be an easy task for him. The company’s requirements to this raw material had grown steadily over the years and were expected to remain significant in the years to come. The problem here is that the availability of this material in the marketplace was difficult to predict. There had been shortages of this material two years previously due to European and Japanese demand. Recently, the hexonic acid cycle had turned around. Hexonic acid demand had eased and recent plant expansions by a number of suppliers had been completed. The overall result seemed to be a building of excess hexonic acid inventories. Thus, this would be reflected in a buyer’s market in the coming year and looked forward to quotes from all potential suppliers. Brent has to make sure that this task will be aligned with the company’s objectives ( assurance of material’s availability, best value, an ethical reputation and gathering

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