Premium Essay


In: Novels

Submitted By marshy
Words 323
Pages 2
Which women do not know Christian Louboutin? Taken from the name of the designer himself, Louboutin has become a must-have footwear for modern women. With its signature of the red sole, Louboutin has become the most worn footwear in the red carpet. The design of the Louboutin shoes – super high heel, which gives a long, thin look of the legs to the users really appeals to the modern market. The contrasting color of Louboutin makes it more eye-catching. Aside from its fascinating design, Louboutin is greatly wanted by modern women because of its prestigious brand name.

Louboutin has never put advertisment on televisions or billboards to maintain its "high-class" image. Instead Louboutin uses product placement – an advertisement placed in a movie or show. By putting the product in a movie, customers are unconsciously exposed to the product. Furthermore, worn by the actresses in the movies, Louboutin has become more and more popular brand among the female market. By doing media placement, Louboutin does not have to allocate a hefty budget for advertisements on televisions.

As one of the highly prestigious brands, Louboutin could attract the customers through its social emotional appeal in the advertisement such as respect, acceptance, status, and approval. In addition to that, customers want to be seen like the actresses who wear Louboutin. Therefore the emotional affection is one area that Louboutin should use in its advertisement campaign.

Louboutin could also advertise through sponsorship in some fashion shows or special events. This kind of promotion would target the specific market – females who are passionate about fashion. In this way, Louboutin could reach its target market more efficiently compared to the other strategy of product placement. However it does not mean that the sponsorship is superior to the product placement. The…...

Similar Documents

Premium Essay

Marketing Essay

...need shoes to cover my feet but I want Steve Madden leopard heels because it is my style. Nike shoes are a want because it is a top sneaker brand with a variety of styles to fit a lot of people. another item that falls into the want category is an iPod which is used for entertainment purposes. it is a popular name brand item for storing and listening to music. Gatorade is also a want because it is a flavorful way to satisfy your thirst. If thirsty you could just drive water, which is a basic need but because may want flavor you might drink Gatorade. Demands are the form that wants take when backed by buying power. Continuing with the example of shoes; I want nice shoes to wear and if I can afford it, I can purchase $2,000 Christian Louboutin boots which is a very high end brand of shoes. A car can either be a need or want depending on where you live. If you live in a city like New York, having a car would be unnecessary because of their efficient subway system. While in a city without public transportation you would need a car to get around to the places you need to go. Chapter 1 discusses a five-step marketing model process. page5.Identify and explain each step of the model and why each step is important to a successful marketing strategy. Use examples. There is five-step model of the marketing process that companies need to use to maximize their marketing efforts. The first step is to understand customer needs and wants and the marketplace which they operate. In......

Words: 1420 - Pages: 6

Free Essay


...Christian Louboutin is a well known French shoe designer. He was born in Paris, France in 1963. He was the only son of a cabinet-maker, Roger, and homemaker named Irene. He and his three female siblings are of European French descent. Louboutin was the darkest one in his family. Due to his dark skin tone, he believed he was adopted and began rebelling all throughout his childhood. He also struggled in school because he often felt misunderstood. His rebellious actions led him to become expelled from school three times. At the age of 12, he ran away from home and moved in with his peers’ family. At this same age, Louboutin frequently visited the flea markets and snuck into shows to watch famous showgirls perform. During his visit to the African and Oceanic Art Museum, he became inspired to create shoes. Louboutin received little formal training during his lifetime; the small amount he received was at the Academie Roederer where he studied drawing and decorative arts. During his teens, he traveled for a year in Egypt and India. Inspired by these foreign cultures, the young Christian decided to return to Paris with a portfolio full of heels in 1981. While in Paris, he worked as a freelance designer for brands like Chanel, Yves Saint Laurent, and Maud Frizon. He also tutored under designer, Charles Jourdan. In 1988, Roger Vivier, a famous designer who worked for Dior, took Christian under his wing. Vivier helped Louboutin sharpen his shoe designing and manufacturing skills.......

Words: 328 - Pages: 2

Premium Essay

Understanding Addiction

...there’s a strong link between the way the brain deals with both drugs and chocolate. The chemical responsible for the high associated with marijuana use, anandamide, is also present in chocolate and the brain reacts to both in the same way (Raloff). Likewise, heroin triggers a reaction that makes the brain crave chocolate, often leading to binges or “overconsumption” (DeFeliceantioni, Mabrouk and Kennedy). It’s a seemingly harmless food, available on the impulse shelf at every grocery store but for some people, it contains the key that unlocks parts of the brain to which only the most harmful substances typically have access. There is also the case of the shoe addict, who may in fact be spiraling into financial ruin with every pair of Louboutins. In fact, there’s a strong comorbidity, or dual diagnosis, between spending compulsion and Axis I disorders of the DSM, or the clinical names of diagnoses. A study has shown that nearly half of those who have sought treatment for “compulsive buying disorder” (or CBD) also meet the criteria for substance abuse disorders (Black). One of the contributing factors to the recent growth of this addiction could be the convenience of credit cards and the power of the Internet, one-click shopping and the ability to wave a cell phone at the register in lieu of taking out a credit card for a point-of-sale swipe. These are dangerous because of the much shorter delay and reduced effort between chasing the high and satisfying it. In a......

Words: 1676 - Pages: 7

Free Essay

Music, Poetry, Passion..

...Lopez Label: Island Def Jam Music Group Genre: POP/ Dance Release Date: May 3, 2011 About the Album: For many fans of Jennifer Lopez, Love? has been a long time coming. This being the seventh studio album may be her most personal to date, encompassing inspiration from the birth of her twins and her own experiences with love. The highlighted theme throughout the album courses the examination, questioning and discovery of the diverse sides and avenues of love and relationships. It's been a long and twisty road for Love?, having started recording the album in 2009 with an original release date for the project set for January 2010 to coincide with Lopez’s latest film “The Back-up Plan”. However following the lack of success with lead single Louboutins, Lopez and Sony Music Entertainment decided to end their ten year partnership leaving the fate of Love? with Island Def Jam, which boasts an impressive roster of A-list songwriters and producers (such as RedOne and Lady Gaga), as well as guest performers. Here’s a track-by-track rundown: 1. On the Floor (Ft. Pitbull) This moderately-catchy track, aimed for the dance floor, became J.Lo’s first Top 10 hit in eight years. It’s one of the album’s strongest singles, having a bit of a capricious vibe, containing a sample of Los Kjarkas’ song Llorando Se Fue, which was made popular in the Kaoma single Lambada. Lyrically, it follows the typical ‘get down and boogie’ formula but sound wise, it’s unlike anything on the radio, definitely......

Words: 793 - Pages: 4

Free Essay

Instagram and Luxury Brands

...are excited. Of course, these are the marketing teams at some of the world’s leading brands, so it is reasonable to assume that there is a more solid strategy behind this opportunistic behaviour. Instagram’s advertising plans have been common knowledge for almost a year now, after all. It is more than likely that, once Instagram starts rolling out its native advertising features, it will turn to the highest performing brands on the platform, i.e. the brands that have been laying the groundwork. So who can we expect to see in the first wave of luxury ads on Instagram? The top ten luxury brands on Instagram right now, as gaged by follower count and volume of hashtagged posts, are: • Michael Kors • Gucci • Louis Vuitton • Burberry • Louboutin • Marc Jacobs • Prada • Ralph Lauren • Versace • Armani (Statistics provided by The Nitrogram 50.)...

Words: 501 - Pages: 3

Premium Essay

Tiffany and Co

.... Tiffany and CO. A case study presented by: Ben Turkia Emna For MGMT 6000: Marketing management Harvard summer term Synopsis Prince charming on his white horse, Cinderella and her glass shoes, princesses, fairy tales…. Are strong definers of pop culture and perception. Those symbols learned and adopted during a girl’s childhood translate into brands and product as that girl becomes a woman some brands have done a very good job capturing these concepts and translating them in a marketing proposition: the Vera Wang dress, The Louboutin shoes and of course the tiffany’s six prongs setting diamond ring are part of the myth they are part of every women’s dream wedding. Like everything born in New York tiffany has a strong mythic history founded in 1837 by Charles Tiffany, the brand became since its first day a destination for luxury and uniqueness, reinforced by its founder commitment to high end unique world renown pieces such as the tiffany’s yellow diamond – a 28 carat unique stone- or the French crown jewelry he acquired the brand gained very quickly a unique identity associated with the world’s best pieces of jewelry. The tiffany’s brand today: In 2012 tiffany launched a new product Rubeto to celebrate its 175th anniversary this new metal called rose gold is in the fact a composite made only from 31% of gold and a mix of other metals featuring essentially copper. Despite its very low concentration in gold the Rubeto collection retails for over 7000usd a piece.......

Words: 2611 - Pages: 11

Free Essay

The Various Legal Protection of Design in France

...are frequently used to protect brands and products from competitors in the fashion industry. To be valid trademarks have to be distinctive and distinguishable and not describe the product’s characteristics. A trademark is a sign that makes a good or a service unique and allows it to be distinguishable from its competitors, which offer other similar products. The protection allowed under Trademarks causes often confusions or mistakes in the mind of the customer, in this case we speak about copyright infringements. The duration of this protection is endless, that is mean as long as qualified use continues. One recent example concerns the famous and beautiful red sole Louboutin, which is protected since 2000 in France. The brand Zara decided to sell shoes with red soles, as Louboutin is selling. As well Louboutin decided to publish a claim against Zara, based on trademark infringement. In 2011, the Paris Court of Appeal rejected Louboutin’s claim and annulled its trademark because the form and the colours of the trademark application was not enough clear, and these signs were not considered as a right way to distinguish and identify clearly the origin and the uniqueness of the shoes. The French Supreme Court has confirmed this analysis in 2012. By this example we understand why it exists many debates and cases of copyright infringements in the fashion industry. Moreover it still primordial to protect new products and discoveries under the right protection in order to avoid......

Words: 1597 - Pages: 7

Premium Essay


...Olsens’ approach. Women understand the message behind the clothes, and they are wiling to pay for it. “Consumers like a brand with a clear point of view; they like to be guided,” says Mayer. Even if a product is run-of-the-mill, the very fact that it is made by “X” brand means that consumers are willing to pay more for it. Christian Louboutin’s Décolleté 100 jazz pump, which retails for $595, is a standard high heel in black leather with a four-inch heel and rounded closed toe. It transcends seasons, meaning that it never goes on sale. Each shoe has an attention-catching red sole that has become the brand’s trademark and leads women to pay the high price. A female consumer with the means understands that through the purchase of the Louboutin shoe, she will obtain a well-made object that is not only stylish and classic, but recognized. Mayer says that “branding” refers to retailers or designers whose image or “look” is clearly identifiable to the consumer. Louboutin’s red sole has become a genius branding tool—it evokes for women the sexiness and sophistication that is the identity of the brand. The best brands allow us to live a dream. As consumers, we have the potential to transform ourselves through the spritz of a certain scent or the act of putting on a gorgeous leather jacket made by one of Gucci’s craftsmen in the Italian countryside. The mention of a luxury brand name evokes in us something bold and appealing. The power of this reaction—which is achieved by......

Words: 2971 - Pages: 12

Premium Essay

Pr and Events in Luxury - Lv Case Study to illuminate this very special project. Heart-shaped shiny balloones, glossy cherries, neon-strip and supersized peonies composed the different scenes; a way for us to discover another aspect of the cinematographer’s personality. CELEBRATING MONOGRAM: THE COCKTAIL -November 11, 2014 The prestigious Celebrating Monogram dinner, held at the Museum of Modern Art in New York. New York, November 7th,2014- Michael Burke, Chairman & CEO, and Delphine Arnault, VicePresident of Louis Vuitton, hosted a special dinner to celebrate the iconic Monogram in the presence of Bernard Arnault, President of the LVMH Group and of the Fondation Louis Vuitton. Guests included designers and iconoclasts- Frank Gehry, Karl Lagerfeld, Christian Louboutin, Mara Newson and Cindy Sherman-who reinterpreted the timeless icon, creating a bag or piece of luggage with the renowned canvas. Grand opening party • • A grand opening is a publicized event at which a new establishment announces its official opening to the public. A party atmosphere may be promoted by use of food, music, prizes, balloons, giveaways, festive signs, searchlights, or a fireworks display. A ribbon cutting ceremony is a common ritual, symbolically opening the facility to the public. 5 steps – – – – – Decide on the type of event and a budget. Prepare with plenty of time. Know whom you're trying to reach. Make the event compatible with your business. Have reasonable expectations. • • As a luxury brand, Louis......

Words: 3658 - Pages: 15

Free Essay

Designul Incaltamintei

...stilata... care sa le aduca un plus de farmec si sex-appeal. CHRISTIAN LOUBOUTIN Apartinand clasei mijlocii din Paris, Christian Louboutin a descoperit de la o varsta frageda viata de noapte de la "Palat"- un club legendar ce s-a deschis in anul 1978, acesta fiind momentul in care si-a facut intrarea in lumea modei si a glamour-ului. Pasiunea sa pentru dans si arta l-a distras constant de la activitatile scolare si la numai 16 ani incearca sa vinda primele sale schite unor dansatoare de cabaret. Ascensiunea sa a fost rapida, ajungand sa lucreze ca designer de pantofi freelancer atat in Italia cat si in Franta pentru Yves Saint Laurent, Chanel, Maud Frison si Sidonie Larizzi. In anul 1992 isi deschide primul boutique si astfel ia nastere brandul " Christian Louboutin". Designerul se implica direct in conceptul si decorarea magazinelor, pentru ca ele sa reflecte personalitatea sa. Creatiile lui, pantofi de lux si genti cu un finisaj incomparabil au fost imediat reperate de cunoscatorii din domeniu si de industria modei. Se spune ca o pereche de incaltari purtand marca sa te fac sa te simti instant extrem de sexy, de aceea nu e de mirare ca in clientela sa fidela se numara nume ca: Kristen Dunst, Cameron Diaz, Nicole Kidman, Sienna Miller, Angelina Jolie sau Gwen Stefani. In prezent, pantofii sai fac parte din cheia de succes a oricarui show de moda, Louboutin colaborand cu designeri precum Viktor and Rolf, Alexander......

Words: 5298 - Pages: 22

Premium Essay

Emerging Economies

...sales were estimated to surpass $318 billion worldwide by 2013. Even though Western Europe amounted to 33% of the total sales in 2012, Asia Pacific is set to conquer it by as early as 2018 with its sales estimated to grow at a staggering 170% rate in the next five years. Seen taking advantage of this global positioning of fashion industry in the emerging markets are the luxury brands. Ermenegildo Zegna is one luxury brand which has been very proactive by opening up its store in Istanbul in 1991. It was the first luxury brand to open its store in Nigeria in 2013. Porsche has opened dealerships in Ghana and Kazakastan whereas Prada’s “brand diffusion” brand Miu Miu has established its presence in Turkey, Malaysia, Mexico, and Morocco. Even Louboutin recently opened its first store in Mumbai,India. The key point to consider when looking at the emerging economies is to observe the growth potential for non essential purchases which can be linked to the emotional benefits sought from the product. Emerging markets are influenced by brand’s advertising and the way they position themselves in the developed economies which in turn influences the consumers perception in the emerging economies. Rising income levels coupled with aspirational mindsets are leading to broader and more dynamic consumer classes. (Worldfinancialreview) What we see in today’s luxury market is example of Veblen’s theory of Conspicuous consumption. Emerging markets want to establish themselves as a force to......

Words: 948 - Pages: 4

Premium Essay


...only display their jeans collection in their windows during the Valentine’s Day period: compared to other retailers’ Valentine’s-themed windows, it is hard to gain the consumer’s attention in this special gift-giving time. REFERENCES Anon, (2015). [online] Available at: http://Kerfoot, S., Davies, B. and Ward, P. (2003). Visual merchandising and the creation of discernible retail brands. International Journal of Retail & Distribution Management, 31(3), pp.143-152. Bailey, S. and Baker, J. (2014). VISUAL MERCHANDISING FOR FASHION. Bhardwaj, V. and Fairhurst, A. (2010). Fast fashion: response to changes in the fashion industry. The International Review of Retail, Distribution and Consumer Research, 20(1), pp.165-173. Christian Louboutin, L., Gant, L., Ben Sherman, L., Marc Jacobs, L., Saks, N., Desigual, L., Hermes, L. and Dover St. Market, L. (2015). [online] Available at:, (2015). Creative Review - Uniqlo Reborn. [online] Available at: Davies, B. and Ward, P. (2005). Exploring the connections between visual merchandising and retail branding. International Journal of Retail & Distribution Management, 33(7), pp.505-513. designboom | architecture & design magazine, (2014). kashiwa sato interview. [online] Available at:......

Words: 3973 - Pages: 16

Free Essay

La Csr Nella Moda

...per giustificare il proprio premium price e quindi, in ultima analisi, alimentare il successo non solo sociale ma anche reddituale. π π π π APPENDICE tabella 1.1 caratteristiche principali delle aziende del campione INDICATORI ECONOMICI CHIAVE 2011 Brand Fatturato (€ milioni) Segmento di mercato Impresa Aeffe S.p.A. 246 (solo consolidato) Sì Premium Aeffe S.p.A. Alberta Ferretti 52 Sì Premium Aeffe S.p.A. Moschino S.p.A. 139 Sì Premium Aeffe S.p.A. Brunello Cucinelli 243 Sì Luxury Burberry 2.800 Si Premium Chanel N.a. No Luxury Chanel SA Christian Dior SA 284 No Luxury Christian Dior SA Christian Louboutin N.a. No Premium Christian Louboutin SA Dolce & Gabbana 1.120 (consolidato) No Premium Dolce & Gabbana Holding S.r.l. Ermenegildo Zegna 1.127 (consolidato) No Premium Ermenegildo Zegna Holditalia S.p.A Etro N.a. No Premium Etro S.p.A. Gianni Versace 340 No Premium Gianni Versace S.p.A. Armani 1.804 (consolidato) No Luxury/Premium/Fashion Lanvin 203 No Luxury Hermès 2.800 Sì Luxury Hermès International SA Loro Piana 563 No Luxury Loro Piana S.p.A. Bulgari N.a. Sì Luxury LVMH Moët Hennessy - Louis Vuitton Fendi N.a. Sì Luxury LVMH Moët Hennessy - Louis Vuitton LMHV 23.700......

Words: 8985 - Pages: 36

Free Essay

Llllll anyone who are deeply interested in the fashion world. The target audience are the ones that are addicted, most of this particular audience eat, breathe and sleep these type of newsletters. I believe this is a consumer type of newsletter, which is a public relations, advertising device. It is also very informative, whether the audience buy the designer wardrobe or not. As I was reading a specific article called “Why Fashion Is a Property Developer’s Not-So-Secret Weapon” which I found within the newsletter. It explains and examines how real estate developers work with brands, retailers and other fashion entities to recast neighborhoods, such as Dover Street Market. It is now home to fashion brands Victoria Beckham, Acne, Christian Louboutin and Jimmy Choo. This is an article that is causing awareness about specific fashion brands and where exactly they are located. Dover Street Market is not the dry, dead-end anymore, it’s popular within the fashion industry. As I analyze this article I can provide proof of who exactly is the target audience. Different business and entrepreneurs looking to invest in the line of clothing, whether it’s in the area or not. These examples are present through the entire BoF newsletter. Everything contained in the newsletter interest and benefit all of its clients. I am aware that all newsletters come in various sizes and lengths, depending on the number of articles placed in the newsletter. BoF consist of a great amount of articles, all......

Words: 785 - Pages: 4

Free Essay

Future Fashion

...terms of sustainability, unlike other types of cutting, laser cutting has minimal material waste, thus thinking of a large-scale production can be a great investment to have one of these machines. It is still an expensive equipment, but because of faster production and superior quality compared to others in the process and less waste production for the environment is one of the future technologies that are worth investing in. Here are some examples of pieces that were developed by the laser cut process in recent years. This is interesting because as I said before, the use of creativity, quality and innovation are some of the factors that make many designers opt for this process. Image 03. Christian Louboutin Impera Pump in black. (Barneys, 2014) Christian Louboutin launched his first shoe using the laser cutting in 2014. His shoes are between the most desired in the industry and always been a tremendous success and always been a huge influence for the shoe industry with inspiring models. The Impera laser cut pump is a leather scarpin with laser cutting in elaborate arabesque detail and pvc transparency.   6   Image 04. Kenzo Spring Summer 2015. (Vogue, 2015) The laser techniques in the manufacture of fabrics opened a wide range of possibilities, such as the white sets in Kenzo collection. An amazing laser cut with dark background can build a shaded effect on a white dress. Image 05. Iris Van Herpen Spring Summer 2016. (Charm haut,......

Words: 1823 - Pages: 8