...Management Consulting & Strategic Communications Can social media become a platform for social commerce? American Express Case Study: Applying social media analytics to evaluate Link, Like, Love Overview American Express® launched several successful online initiatives that monetize the unique features of social media, such as Location Services check-ins for discounts with Foursquare (Sync, Explore, Save) and discounts through Facebook® (Link, Like, Love). Here’s how the Facebook Link, Like, Love program works. You link your American Express card to your Facebook account. Then American Express delivers deals and offers based on your Facebook activity, pages you like and share, as well as the activities of your Facebook friends. See something you love? With just one click, the discount is attached to your account. When you make the related transaction with your Amex card within a specific time period, the discount is credited to your account. It’s “Groupon without the Coupon,” making it easy for users to redeem offers. And there is no cost or risk to users if they choose not to take advantage of the offer. The promotion offers customers a seamless way to earn rewards for using their Amex card. Lessons from American Express’ Link, Like, Love • Design your social media presence with the customer in mind. Create a seamless user experience that drives conversion. • Design your program to exploit features unique to social media such as social networks...
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...Jonathan Franzen’s essay: ‘Liking Is for Cowards. Go for What Hurts’(2011), he talks about the problem with actual love in our modern ‘techno-consumerist’- society. Franzen starts out by describing the almost infatuated love he has had throughout the years for new gadgets. He considers his ‘relationship’ to his old Blackberry as having been almost like the sort of relationship you would normally have to another person. Furthermore he points out, that our technology has become extremely adept at creating products that correspond to our fantasy ideal of an erotic relationship. To support this statement he draws attention to the fact that the word ‘sexy’ almost always is used to describe the latest gadgets on the market. Our beloved gadgets don’t ask for anything, but they always obey our smallest winks -instantly. These sexy gadgets substitute the natural and real world, that’s indifferent to our wishes and personal needs. Problematic, Franzen thinks. A related phenomenon is the commodification of love. If you love somebody you should buy stuff for them, whether that would be diamonds as a symbol of your everlasting love or an automobile for Christmas as a symbol of your big wallet. Another nauseating tendency is Facebook and the verb ‘to like.’ To like something on Facebook – and in general, is like a commercial substitute for loving. I must say, as a frequent Facebook user I am embarrassed. There is this term of abuse, a ‘likehunter’ that is being used about a person who is obviously...
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...about we personify and threat our new technology equipment we have with us every day. The ultimate goal with technology is “to replace a natural world that is indifferent to our wishes – a world of hurricanes and hardships and breakable hearts, a world of resistance – with a world so responsive to our wished as to be effectively, a mere extension of the self” (p.2.55-61). Then Jonathan Franzen starts debating about technology and it is trouble by real love, and has no choice to trouble love in return. The way Jonathan Franzen engaging the audience is creative and very interesting. He is admitting that he is an old man at 51 years and he have become really tired of the use of technology, but even though he admit he have become addicted to his smartphone Blackberry and almost speaks like the smartphone was his girlfriend “Over the years bloom had faded from our relationship (..) I’d developed trust issues and some doubts about Pearl’s very sanity” (P. 1. 17-21). Franzen speaks about love, and the ‘love’ he speaks of is about the love to the technology the humankind have created. The message is: “The world of linking...
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...Facebook Inc. is a social networking website/platform started out of a dorm room at Harvard. Facebook enables users to share ideas, opinions, pictures and activities. In order to propose a strategy for the future 3 to 5 years, we should do a macro and a micro environment analysis. For the macro analysis, we should do a PEST analysis. About the political factor, users and governments have been expressing privacy concerns which could harm the company’s strategy which is using user information to deliver effective advertisement. About the economic and financial factors, over the years Facebook has recorded strong growth rates compared to its competitors. Google (2011 compared to 2010) Facebook (2011 compared to 2010) Revenues Increased by 30% Grew by 88% The revenue growth rates show the company’s ability to drive growth. Facebook is the market leader with strong potential in underpenetrated market of social network advertising. Facebook also has low expense base which has enabled it to drive higher margins compared to its competitors. Google (2011) Facebook (2011) Operating margins 30.9% 47.4% Net profit margins 25.6% 18% High margins compared to competitors indicate better aligned cost structure at Facebook. Due to its low expense base, the company will be well positioned to sustain low advertising rates which will provide competitive advantage. Given its low price, the company will be able to compete better. Facebook also has strong cash flows. ...
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...Facebook Emoticons Code List for FREE Search Home Emoticons Smileys Symbols Facebook Symbols for Status Everyone fancy a cool status update decorated with facebook symbols. People always wonder how their friends got symbols for status when they add hearts, music notes , stars and other signs into their status. Actually its not difficult. Follow my steps and you will learn how to add facebook symbols for status. Before you start decoration your status updates with symbols, take a look at complete list of all facebook symbols. These are Unicode text characters that you can put into your status. Just use your imagination and creativity and you will come up with nice ideas. Take these symbols and combine them to create status decoration where you can add your ‘text update’. Most common facebook symbols people use for decoration are heart symbol, star symbol, math signs and music notes. Here we have got the most comprehensive list of facebook status symbols. Just copy and paste them in your status. ๑۩۞۩๑ Type your status message!! ๑۩۞۩๑ ๑۩๑ Type your status message!! ๑۩๑ ▂ ▃ ▅ ▆ █ Type your status message █ ▆ ▅ ▃ ▂ ★·.·´¯`·.·★ facebook symbols for status ★·.·´¯`·.·★ ..♩.¸¸♬´¯`♬.¸¸¤ Type your status message here o ¤¸¸.♬´¯`♬¸¸.♩.. ¤♥¤Oº°‘¨☜♥☞¤ symbols for facebook status ¤☜♥☞¨‘°ºO¤♥¤ ♬ •♩ ·.·´¯`·.·♭•♪ This is musical notes ♪ •♭·.·´¯`·.·♩ •♬ »——(¯` Type your status message here ´¯)——» ¸.·’★¸.·’★*·~-.¸-(★ facebook symbols ★)-,.-~*¸.·’★¸...
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...What Hurts “Liking Is for Cowards. Go for What Hurts” is an essay by Jonathan Franzen. It is based on his speech at Kenyon College, Ohio, USA. And the essay was published in The New York Times, May, 2011. “Liking Is for Cowards. Go for What Hurts” deals with the differences between peoples care and love for consumer technology and real life, such as love and nature. Jonathan Franzen starts by talking about his relationship to his smartphone. He is impressed how far the technology had advanced over years. Jonathan Franzen mentions that the social websites, like Facebook, has substituted the way to live the real life. It represents the obsession with the internet, smartphones and other things that contribute to the construction of our façades. People are afraid of their emotions and feelings and being hurt, scares them. Therefore they want to stay behind their computer screen, where they can be safe and keep a distance from the real world. He thinks that people have a desire for consumer technology, because this technology gives them other things which purpose is to make them happy without asking for anything, but instead gives them all they need. All the hating comes from love, it’s not the technology which is the problem, it’s the human reaction which is the real problem. We personify objects to make them likeable, they give us much without we’re giving back, as many see like a perfect relationship. As Jonathan Franzen mention, the primary purpose with technology is to replace...
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...and everyday I push my limits to achieve something better alone because I can't afford to waste my time waiting for someone who may or may not show up just so I could have the cliché happy ending to my fairytale because Disney says so. No, that is not the end to my life or your life for that matter. Life is living it, not waiting for it to be over. And why on Earth would I ever want to cripple myself to the aid of a person who sees me as nothing more than a baby that needs to be constantly mothered? A person like that certainly has some serious parental issues of his own to deal with. There are seriously enough problems that people face being in relationships - infidelity, non-commitment, obligations, no sign of the ring, no children, no love, financial issues, temperamental differences, unreasonable restrictions, frustrating behavioral traits, and so...
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...much over the last ten years. This change brings people lots of convenience and easy to keep up a long-term relationship, but at the same time, it causes many inconvenience situations to people about the privacy. Many people have their own view of pros and cons in the social network. After review some article research papers, here I am talk about the three most popular social networks – Facebook, WhatsApp, and LinkIn. Facebook is one of the largest social network website in America. People use this website to share their daily activities and photos with friends and families. Facebook was founded in 2004 by Mark Zuckerberg. “This Web application allows you to blog, establish private networks, share photos, and locate friends. You can form and join groups of people who share your interests. You can post brief status updates, as you might do on Twitter. Facebook is a dynamic and vibrant Web community that is completely free to use.” (Bowles, 2013) As a human being, we all have the need to connect and build relationship for business and personal development. Facebook is free web for user since 2004, now it has more than “1 billion” people using it. (Bowles, 2013) And half of the people are interact, socialize, and share pictures in the daily base. Since so...
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...Beatrice Iheuwa College Writing II Social Media – Rough Draft Fall 2009 Instagram is an online mobile photo sharing application through social networking, this enables users to share videos and pictures and connect them with other social networking platforms like Facebook and twitter. In October 2010 Instagram was created by Kevin Systrom and Mike Krieger as a free mobile application and then it rapidly gained attention and grew in popularity with over 100 million active users in April 2012 and over 300 million as of December 2014. Instagram was then acquired by Facebook Co-founder Mark Zuckerberg for about $1 Billion dollars and Facebook got all rights to user’s photos and to sell user’s photos to a third party without notification or compensation. The person I chose to interview is my best friend Susan, I have known Susan for about 10 years now and one thing I know about her is that she loves attention and loves taking pictures. I believe Instagram was made for her. Susan first learned about Instagram sometime in 2011 being that Instagram started on October 6th 2010 so she wasn’t too late in signing up like the rest of us. She said the first time she signed up she wasn’t too savvy about the application she just loved the fact that she could take pictures and then filter them however she likes then upload them into the app for the whole world to see. Susan’s first post was a picture of her face which we now call a selfie, she said whenever she did her makeup and hair...
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...He humanizes his phones and describes his relationship with them as if the phones were actual people. He says: “(…) our technology has become extremely adept at creating products that correspond to our fantasy ideal of an erotic relationship (…)” (p. 8, l. 46) He explains that the ultimate goal of technology is to replace the natural world with a world that is responsive to our wishes. Technology does not ask for anything, we can do what ever we want with it without getting into a big argument as in ‘real’ relationships, and all things considered technology creates a perfect world where the key figure is the self, says Franzen. He points out that love will be troubled by the techno-consumerism, but technology will also be troubled by real love. Why is that? One of the things Franzen are focusing on is the action ‘to like’ on Facebook, which he says: “(…) is commercial culture’s substitute for loving.” (p. 9, l. 83) Nowadays people...
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...Despite Logan’s disabilities, he still has the abilities to do what other kids can do. When it comes to sports Logan has the ability to play whatever he wants as long as he is allowed to take his time. Logan has actively taken part in special olympics in his home town. He was part of their special olympics bowling, basketball, and track team. In basketball Logan’s team has had the opportunity to play a game against the double AA state champions. He also got to go to state for special olympics bowling and track. No matter how badly Logan’s team played everyone was a winner. The special olympics team had a little ceremony where Logan and his team got ribbons and trophies for trying their best. Therefore, Logan might be slower when it comes to...
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...Why I love Facebook? Just recently Facebook has celebrated its 11th birthday. For just over decade this global social networking website has 1.3 billion active users. It is a big number of people and possible exceeds some nations in the world. Yes, Facebook is popular and many people prefer virtual chatting rather than real. Why do we make it a problem? The World is changing: horse riding and pigeon post also are buried deep in history. Let`s face the 21st century reality. Janet is proud saying she has real friends, but are they so real? Let`s face the truth. What is friendship? It is relationship between friends, where people sharing spare time, secrets and so on. Basically, everyone is looking for his or her own benefits. Janet, when she feels lonely or need cheering up, calls to her friends. Obviously, she uses her friends, as she needs them right now. There is nothing to be ashamed of as it is in human being nature to use each other for own interests. However, having your friend in Facebook and browsing her photos and lifetime, you may actually be interested in her life. Every human being has his own life experience and sometimes a distance forces people to lose common interests with his real friend, not matter how close they used to be. My personal experience proves that theory. I used to have the best friend for more than ten years and we seemed so close that nothing in the world could change that fact. However, circumstances have separated us and a lack of the communication...
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...communicate. With the development of the Internet and the associated structure technologies, many social networking sites like Facebook, Twitter and MySpace have emerged. These platforms allow the users to share their personal information and get connected with their friends around the globe. Currently, there has been a tremendous growth in cyber social networking. The popularity of using online social networks as a mean of communication has spread very quickly among the online users. It has almost become a daily activity in many people’s life. This phenomenon sparks much debate about the adverse effects of social networking. Facebook has good things and bad thing about it that need to be heard. The first and perhaps most disturbing problem would be a rapid growth in radical and hate groups. Cyber criminals love the popularity they receive on Facebook. In support of the above fact, a researcher claims that the number of hate groups on social networks rose by 20 percent last year (Reuters, 2010). Examples of anti-social groups on Facebook include “National Kick a Ginger Day” and “I Love Curry Bashing” (Reuters, 2010). In the case of the first group, the idea of establishing a National Kick a Ginger Day group was derived from a group of people who do not favor children with fair skin and red hair (National Kick a Ginger Day, 2008). The other site, I Love Curry Bashing, was formed by a racist group who are against Indians. Clearly, both social groups create a problem of discrimination...
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...and social information. Some famous platforms would be Facebook, Twitter and LinkedIn. There are billions of profiles found in these platforms and this show that numerous amount people out there are quite active on social media. Lately, there have been issues that came up regarding fake identities on social media. Fake identity is intentionally forging your own identity or others for certain reasons especially in terms of personal. In 2010, a documentary titled “Catfish” brought a true story based on fake profiles on Facebook (Peterson, 2013) . New Schulman fall in love with a beautiful young woman’s Facebook picture and her voice over the phone, which turned out to be a middle-aged wife and mother. When asked the reason of her act, she mentioned that she was diagnosed with schizophrenia and she felt lonely. Schulman decided to turn the documentary into a show and reveal all online relationship fraud to create awareness on fake identities used on social media. In my opinion, fake identities should not be used on social media because it is a crime offence, it is not an ethical act to perform and much worst it creates unnecessary troubles for teenagers as they are the ones who are extremely active on social media. Faking identity is a serious crime offence in all the countries. Sometime back in 2011, local United States online mail (Stevens, 2011) reported news of a 41-year-old woman who created a fake Facebook profile of her ex-boyfriend who is a narcotics detective...
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...Your life is busy and you try to keep up with your family and friends. What better way than social media? Most people use things like Facebook, twitter, Myspace, emails, and Skype. When your single and looking to date or a way to meet new people you also use social media, such as eHarmony, match or other dating sites. Social media has made it very easy, and plays a big role in our lives every day, but does it affect your personal relationships? How did the world communicate before cell phones, internet, and e-mail? We used a land line to call people if we wanted to talk. We used the postal services and sent thing though the mail. If something was really important we faxed documents. If you wanted to meet new people you went out and socialized. Many decades of people communicated and had relationships without social media. Before social media if you wanted a job you went out and went job hunting. Now if you want a job you just pick up the computer and look at sites online. You fill out applications on line and wait for the phone calls. The new age of social media has made socializing very easy, but do you really know who is on the other end of the message you just sent? Social media is a new way to get information from people and use it for other things. You have been talking to this guy for six months, and you believe that you are in love. Now this guy is asking you to send him money, so you send him some money just to find out you have been talking to a girl. Social media...
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