Name : Shabana Ambreen
Assignment # 1-- The Marketing Process
Instructor-- HAROLD GRIFFIN
Course-- Essentials of Healthcare Marketing
Date-- 01/24/11

The present environments for healthcare organizations contain many forces demanding unprecedented levels of change. These forces include changing demographics, increased customer outlook, increased competition, and strengthen governmental pressure. Meeting these challenges will require healthcare organizations to go through fundamental changes and to continuously inquire about new behavior to produce future value. Marketing can not only be seen as a selling process, when it involves introducing value and creating well-built relationships among customers. Management also delivers a strong role in each critical business decision making sure it is made with full knowledge of the impact it will have on their consumers. In addition, Marketing is a development within a company relying on a strong foundation within a staff regardless of association or position. A company must push on an uphill climb towards profits, satisfaction and success. Orthopedics is a branch of medical science that deals with disorders and deformities of the spine and joints . For healthcare professionals who do not have experience in the business world, promoting orthopedics might seems like a daunting task. However, there are a variety of strategies you can use to market and promote your orthopedics practice. That means taking careful steps to ensure existing patients return to your practice, a strategy more critical than ever as patients in today’s managed care and consumer-driven health plans exercise more control over physician choice. Meet and exceed patient needs and expectations, doing that well produces patient advocates for your orthopedic practice, and everyone agrees that the best patient is a satisfied one. Salary and/or salary