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Lowes Vs Home Depot

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Lowes has been in existence 30 years prior to Home Depot’s entrance into the retail home improvement industry (Forbes, 2015). According to the Forbes (2015) Article, both retail giants functional strategies are very similar. Both Lowes and Home Depot approach the market in innovative ways and target the same customers. Both retailers are looking to attract consumers who desire a more technological way to purchase their home improvement needs. Home Depot and Lowes focus on making for an exciting web experience and focusing on improving customer online experiences

The existing contrast from Lowes is that Home Depot target those customers additionally that are not professional in home improvement and prefer to complete small projects on there

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