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Lpga

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LPGA
Stephanie Leger
Kaplan University

In this research paper, you will read about the LPGA (Ladies Professional Golf Association) and all the things they have accomplished through the years. This organization is not only for professional but for amateurs and young girls learning the fundamentals of the sport. It also has ties to the communities through its charity work. In this paper, you will also read about the LPGA Foundation.

Marketing Mix Analysis Overview The LPGA is one of the longest running women’s professional sports associations in the world. It was founded in 1950, and has grown from playing in tours to a non-profit organization. The organization along with the LPGA Teaching Club Professionals has become the backbone of the sport today. The headquarters for this organization is in Daytona Beach, Florida.

Product According to our textbook, product is defined as anything that can be offered to the market for attention, acquisition, use, or consumption that might satisfy the need or the want. With the LPGA, they represent the women’s side of the golf industry. The LPGA is not just an organization that has women play the game, but they also have a nonprofit foundation called the LPGA Foundation. It was founded in 1991. This foundation has four goals: develop and maintain junior golf programs across the country; develop and maintain scholarship programs for junior golfers; maintain a financial assistance fund for those in the golf industry; and conduct research and develop educational activities related to golf instruction. Another product that the LPGA has to offer is the LPGA T&CP (Teaching and Club Professional) Membership. This membership is where the LPGA educates the golfer with teaching more about the sport. Currently there are more than 1,200 members in the world. The LPGA Foundation’s mission is to empower and support

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