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Lucky Air the Beginning

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Submitted By uniquelydrea
Words 712
Pages 3
1. What are Yunna Lucky Air’s best options?
Lucky Air chose to follow the model of the Southwest Airlines in the United States. Lucky Air is a domestic airline located in China. Because it is a low-cost and high-efficiency airline it doubled the amount of passengers since 2007. E-commerce was a risk Luck Air decided to take on because other airlines were now offering low-cost high-efficiency flights. E-commerce by definition is commercial transactions conducted electronically on the internet. This is a good way to stay in competition with other airlines. E-commerce allows airlines to cut out the middle man such as sales agents and sales offices. Its downfall however is that because they cut out the middle man allowing their rates to be less some people may think it is a scam or would be afraid to disclose credit card information because there is no sale agency involved.
Citation http://www.academia.edu/6723630/Strategic_Options_Lucky_Air http://www.termpaperwarehouse.com/essay-on/Yunnan-Luck-Air-Case-Study/257065 2. What factors should its executive team consider?
Cost leadership plan would allow Lucky Air to produce at the lowest cost allowing them to gain a larger share of its target market. Differentiation; Lucky Air could have shown ways in which they are unique. It can be the physical appearance that draws more attention from customer or psychological making customers think and believe that Lucky Air is among no other airline, which will draw in more of the customers it is looking for. Focus strategy they look at focusing on a much smaller target segment. Deciding to stick to a specific market of customer helps them as well, instead

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