Premium Essay

Lulu

In: Business and Management

Submitted By alysonjsmedley
Words 700
Pages 3
Financial Management
4 December 2013
Lulu Lemon Athletica Inc. (LULU) Choosing a company to invest in can be very difficult. The large amount of information can be very overwhelming. It is important to analyze various financial ratios, as well as revenues, profits, dividend policies, and leverage in relation to the industry, which the company is in. However, it is also important to look at the story of the company as a whole when analyzing a company. Lulu Lemon Athletica was started in 1998 in Vancouver. The goal of the company is to train staff members and design stores to effectively influence people, families, and communities that visit their stores to strive to live a healthier lifestyle. Lulu Lemon’s target market is said to be 18-35 year old customers, especially women, and is within the textile, apparel and clothing industry. Since its founding in 1998, the company has been consistently gaining popularity throughout the community and remains competitive with its top competitors, which include, but are not limited to, Nike, Under Armor, and Puma. Looking at Lulu Lemon in comparison to other companies within its industry allows you to better grasp just how well the company is actually doing. The profit margin of Lulu Lemon has averaged at about 15.97% over the past five years, which in comparison to its competitors looks very promising, as it falls slightly above. The company’s return on assets ratio averages around 27.48%, almost 10% above all of its competitors. Their return on equity ratio averages at about 34%, which is within the range of the industry average. These profitability ratios reveal that Lulu Lemon has definitely been profitable and competitive within its industry over the past 5 years.
Lulu Lemon has an inventory turnover ratio average of 9.011 over past 5 years. Currently, they have a current ratio of 5.9 and a quick ratio of 4.74,...

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