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Lululemon Athletica Inc.

Business Plan

Lululemon Athletica Inc.

Vancouver, BC

Executive Summary
Mission statement
“Creating components for people to live longer, healthier, fun lives.”

This Business Plan is to explain Lululemon’s strategies, strategic issues and certain problems (if any) within this company. Focus differentiation is their number one strategy to stay afloat with all this tough competition. High end market is what Lululemon needs to stay focused on. In this report, we list out a few different strategies they need to take, but this is the most important to sustain a competitive advantage. Lululemon will use its marketing tactics to help focus and differentiate themselves from their competitors. With net new companies joining into the market and also current competitors, Lululemon needs to address pertent issues pertaining to its current performace, strategic moves and certain tactics to integrate a strategic campaign. To gain a better insight, the following needs to be addressed: 1. Analysis of current performance and financial situation 2. Understanding of internal and external factors 3. Examine the strategic objectives There are many challenges and opporutnities within this industry. With the right strategies and marketing techniques, Lululemon will be profitable and sustain a competitive advantage.
Introduction
Overview of the industry

Dennis "Chip" Wilson founded Lululemon Athletica (also known as "lululemon" or "lulu") in 1998 in response to increased female participation in sports and in accordance with his belief in yoga as the optimal way to maintain athletic excellence into an advanced age. The first Lululemon store shared retail space with a yoga studio. They’ve been growing ever since, and their technical yoga and run clothes are now available in countries all...

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