Premium Essay

Lush

In:

Submitted By atrippy
Words 985
Pages 4
“The greatest of a nation and its moral progress can be judged by the way its animals are being treated.” –Mahatma Gandhi. Animal cruelty needs to be prohibited from testing in laboratories because its bad science, there are other humane ways of testing out drugs and substances, and lastly, if companies were to better advertise animal cruelty, consumers would be more informed about how procedures are taken into consideration when it comes to testing on animals. Buyers need to become more mindful of who they are supporting when it comes to animals being poisoned and killed through barbaric testing. By doing so, consumers would benefit in devoting their money into companies that care to test their products in humane ways and simply, joining the cause and fight to help stop animal cruelty.

To begin with, the amount of procedures and science put into animal testing are essentially unreliable and are not one-hundred percent effectible. People who test on animals want us consumers to be certain that if they gave up their outdated habits, sick children and other disease and accident sufferers would drop dead in multitudes. The food and drug administration (FDA) says there are about ninety-two passable drugs out of one-hundred that will work on animals but will fail on humans because they are either hazardous or solely would not be of any affect. As well with the very few amount of drugs that were permitted for human use, at least half were relabeled because of the side effects the animal tests did not show. Most would argue that if we take away animal testing, we would have to test unfamiliar drugs on humans. What most people do not understand is that we already do test new drugs on humans. Regardless of how many animal tests are being commenced, there will always be a human to be tested on first. As animal tests are deemed to be unreliable, they make human trials

Similar Documents

Premium Essay

Lush Cosmetics

...ASSIGNMENT REPORT WRITING ON LUSH COSMETICS EXECUTIVE SUMMARY: This report is on LUSH cosmetics – a sustainable brand in cosmetic industry. This report will describe about marketing history, company ethics and current market position of LUSH. This report also deals how LUSH is making their products with sustainability and what marketing strategy they are following. We will discuss about marketing mix of LUSH, How they are doing ethical business and their position in competitive market. We will also do SWOT analysis and LUSH position mapping with other brands. This report also concentrates how LUSH can improve its marketing strategy. Keywords: Organic, Cosmetic, Sustainability, Product Portfolio, Marketing mix, Customer, Social Media, Competitive. TABLE OF CONTENTS 1. INTRODUCTION: ..…………………………………………………………………………...5 1.1 MARKETING BACKGROUND OF LUSH: ………………………………………………...6 1.2 COMPANY PROFILE: ……………………………………….……………………………...7 2 LUSH AND SUSTAINABILITY:……………………….……………………………………8 2.1 LUSH AND GREEN SUPPLY CHAIN: ……………………………………………………8 2.2 LUSH AND SOCIAL INFLUENCE: ……………………………………………………….9 3 LUSH PRODUCT ANALYSIS: ……………………………………………………………..10 3.1 LUSH PRODUCTS: ……………………………………………………………………….10 3.2 PRODUCT PORTFOLIO: ………………………………………………………………….11 3.3 LUSH SERVICES: ……………………………………………………………………….…11 3.4 LUSH AND THEIR SUPPLIER: ………………………………………………………..…11 3.5 LUSH AND THEIR CUSTOMERS: …………………………………………….…………12 4 MARKETING STRATEGY OF LUSH: …………………………………………………....

Words: 3733 - Pages: 15

Free Essay

Strategy Lush

...NTRODUCTION L’entreprise Lush a été fondée en 1994 en Angleterre par 5 experts des cosmétiques naturels. La philosophie de la marque est de faire des produits cosmétiques respectueux de l’environnement, notamment en vendant des produits répondant aux cinq principes suivants : Cosmétiques frais. Cosmétiques faits à la main. Cosmétiques à base d’ingrédients naturels. Produits non testés sur les animaux. Réduire au maximum les emballages. C’est sur ces notions de respect de l’environnement et d’utilisation de produits naturel qu’est basée la stratégie marketing de cette marque. Mais au-delà de ça, cette entreprise essaye aussi de convertir les consommateurs potentiels à leurs idées. Lush, qui signifie en anglais luxuriant, juteux et appétissant, est présent en France depuis 2005. P LUS QU ’ UNE STRATEGIE DE VENTE , UNE PHILOSOPHIE DE COMMERCE La particularité de Lush repose principalement sur sa philosophie de commerce. En effet, plus qu’ne simple stratégie marketing, Lush a bâti son activité en respectant tous les principes chers à ses fondateurs. C O MP O SI T I O N DE S P R O DUI T S ET T R A N SP A R EN C E En accord avec leur philosophie, tous les produits Lush sont faits à partir de matières végétariennes (fruits et légumes frais, huiles essentielles ou produits synthétiques), 70% d’entre eux sont même préparés à partir de matières exclusivement végétaliennes (aucune substance d’origine animale, ni même produits par des animaux tels que le miel). Lush essaie de faire...

Words: 1027 - Pages: 5

Premium Essay

Marketing Strategy for Lush

...Lush “Happy people making happy soap” EXECUTIVE SUMMARY Lush Marketing Plan Page 1 I. Situation Analysis Lush Products and Services: Creators of Lush have been working together to craft their handmade cosmetics since the 1970’s, but not under the name Lush. Luckily in 1994 the company was able to recreate itself and reopened its doors as Lush Inc. Their headquarters are in Poole, England where they really changed the bathing world by introducing the public to new bath products such as Bath Bombs, Shampoo Bars and Massage Bars. Lush offers organic hair care, shower care, skin care and body fragrances. 1 The company was an instant success in England and now they have over 600 stores in 43 different countries. Lush believes in “happy people making happy soap.” Industry Analysis: Lush Inc. is a privately held company based in Poole, England. The company manufactures and has a market of personal health care products and gifts. There is no industry yet for organic cosmetics, which Lush ultimately falls into, however, Lush advertises itself as a cosmetic company. Thus Lush falls into the industry of cosmetic, perfume, or beauty supply stores that primarily engage in retailing cosmetics, perfumes, toiletries, and personal grooming products. 2 In 2002, there were 10,786 cosmetic, beauty supplies and perfume stores in the United States.3 Also in 2002, the cosmetic industry 1 Marketline, “Lush Limited,” Marketline, http://0www.marketlineinfo.com...

Words: 6627 - Pages: 27

Premium Essay

Lush Cosmetics: Unnaturally Good

...LUSH COSMETICS EXPOSED: UNNATURALLY GOOD. 2 Abstract Lush cosmetics is a company that allegedly stands for its ethics. They represent themselves as activists for animal rights and planet Earth, and claim to use only fresh and “safe synthetic ” ingredients. Lush emphasizes its dedication to the planet and its support for animals and other humanitarian causes, often. Their ideas about what is safe, humane, and ethical, however, differ from those whose activism is altruistic rather than exploitative. An important factor discussed in Lush's success are its Lushies, as the company calls them, the consumers of Lush cosmetics, who belong to a significant subculture in society: the ignorant but eager, they want to belong, and in this desire, have kept Lush alive. Also included is a SWOT analysis of the company, an explanation as to how Lush has failed to grow from its Corporate Social Responsibility, (CSR), followed by the cosmetics industry's part in globalization and the company's contributions to sustainability. Keywords: cosmetics, ethics, safe synthetics, CSR, globalization, sustainability LUSH COSMETICS EXPOSED: UNNATURALLY GOOD. 3 Lush Cosmetics Exposed: Unnaturally Good. Lush is a funky cosmetic company geared toward college kids and aging hipsters. With their “cool” layouts, aesthetics of bright colors with black and white captions and headers written in a rebellious but playful font, cause-centered mission statements galore...

Words: 3623 - Pages: 15

Premium Essay

Summary Of LUSH By Natsaha Friend

...In this novel LUSH, by Natsaha Friend, a girl in the 8th grade named Samantha is going through a rough time with her family. Samantha is a very caring person. She always makes sure that everyone around her is okay. The things Samantha goes through in the story seems the author wants us to learn about forgiveness and relationships. Forgiveness is something everyone has given or needed. For instance, when Samantha’s acholic father hurt her brother, Luke badly. All Luke wanted to do was to go and check on his father to make sure he was okay. Walking into the study room and boom everything is in slow motion, Luke getting slit in his face with an empty bottle of Jim beam. Also, when Charlie Parker, Samantha’s ex best friend needed to be forgiven...

Words: 413 - Pages: 2

Premium Essay

Lush Cosmetics Supply Chain and Retail Management

...Introduction LUSH Retail Ltd. is a cosmetics retailer headquartered in Poole, United Kingdom. Founded in 1995 by Mark Constantine, a herbal trichologist and his wife, Liz Weir. Constantine and Weir both have backgrounds in the hair and beauty industry. Unhappy with the market, they decided to branch out and start their own business based on natural hair and beauty products.The couple started off developing formulas and products for The Body Shop in the 1970s. This forbade the Constantine and Weir from opening a retail shop for 5 years. So the couple decided to set up a mail order company called Cosmetics-To-Go. Is was successful but eventually was sold to a Poole local who then took the formulas and namesake. Being near to a farmers market, Constantine began to develop products for a shop in Poole, they were made upstairs and sold downstairs. On a trip to England, Canadians Mark and Karen Wolverton came across the fragrant, colorful shop that is LUSH and immediately knew they wanted to bring it to North America. In 1996 the first international LUSH was opened in Vancouver, with a cosmetic kitchen (factory) nearby. In 2003 the first American store opened in San Francisco. We now have over 210 shops in North America, all supplied by the two cosmetic kitchens in Canada. 650 stores and many factories later in over 40 countries. II. Operations and Supply Chain Strategies Business elements that define a business include structural and infrastructural elements. Structural elements...

Words: 1623 - Pages: 7

Premium Essay

Consumer Behavior

...GROUP 2 ------------------------------------------------- CASE STUDY 4.1: You get me: Personality and self-concept in consumer behaviour – the case of Lush Table of Contents Executive Summary 2 Introduction 2 Discussion Section 2 Recommendation 11 Conclusion 11 References 12 List of Figures Figure 1: Colgate uses Dentists’ recommendation to gain trust from highly dogmatic consumers 3 Figure 2: MAC uses celebrity endorsers such as R&B singer, Rihanna 3 Figure 3: Lush label states "Fresh Handmade Cosmetics" and "Bring back 5 Pots and Get a Fresh Face Mask Free" 4 Figure 4: "Limited Edition" expedites purchase decision 4 Figure 5: Lush has a large variety of soap, one of its many product line 5 Figure 6: Lush soaps on display in their store 5 Figure 7: Old Spice – “The man your man could smell like” 6 Figure 8: Detailed product-relevant information in the online magazine "Lush Times Australia" 7 Figure 9: Lush advertisement suitable for both visualisers and verbalisers 8 Figure 10: Skincare product for "id" attached with charitable elements for "superego" 8 Figure 11: Lush "We Believe" 10 Figure 12: Lush rewards anti-animal testing activists 10 Figure 13: The controversial anti animal testing campaign in 2012 11 Executive Summary The case study, Lush is analysed to identify the various personality traits of their targeted consumer with examples of current and recommended promotional messages. These traits are further scrutinised...

Words: 1926 - Pages: 8

Premium Essay

Creative Marketing Communication

...420097996 | Table of Contents Introduction 3 Cosmetics and the Environment 3 Lush Fresh Handmade Cosmetics 3 Image 1: Lush’s environmental values 4 Target Audience 4 Table 1: Target segments through lifestyle and attitudinal perspectives 5 Positioning 5 Image 2: Perceptual map, positioning UK skin care brands 5 Competitor Analysis 6 Table 2: Competitor analysis – The Body Shop vs. Lush 7 Communication Objectives 7 Communication Strategies 7 Creative Plan Objectives 9 Implementation 9 Image 3: Superhero logos 10 Social Media 10 Viral Video 10 Image 4: A scene from the “Save the Planet” viral video 11 Post a Picture 12 Facebook Like for Free Sample 12 Online Competition 12 In-store and Loyalty Programs 12 Refill Rewards 12 VIP Points Program 12 Public Relations Activity 13 Flash/Lush Mob 13 Image 5: Example of the Lush Mob – bubble bath in a public fountain 13 Our Recommendations 14 Appendix 17 Target Audience Persona 17 Introduction This paper explores the growing demands by consumers for environmentally conscious practices as well as natural products from the cosmetic industry. Identified as leaders and competitors in this market in Australia, Lush Fresh Handmade Cosmetics (“Lush”) and The Body Shop are discussed. Their offerings and marketing communications are assessed, with an emphasis on analysis and further recommendations for Lush. Detailed communications objectives, strategies, and campaigns are highlighted. ...

Words: 3229 - Pages: 13

Premium Essay

Ssss

...Lush, the scent of success Passionate commitment and clarity of values ensures Lush communicates a coherent brand message that bonds customers and their friends to the brand. Angus Jenkinson Professor of Integrated Marketing Luton Business School angus.jenkinson@luton.ac.uk Branko Sain Research Fellow in Integrated Marketing Luton Business School branko.sain@luton.ac.uk The Centre for Integrated Marketing has been funded by industry to research best practice and develop intellectual and other tools on behalf of leading marketers and their agencies. Contents Integrated Marketing learning points Background Leadership team Global brand The Lush experience The drive of passion 3D Worthwhileness Iconoclasm attracts Everything belongs together Success Executive takeaway Notes 11 6 4 4 3 4 5 5 7 9 10 10 Permission is given for this paper to be copied, forwarded, distributed or quoted from provided that the authorship is acknowledged. © Centre for Integrated Marketing, University of Luton 01/04/2003 Page 2 Lush is about passion and iconoclasm: passionate for natural products, fresh handmade cosmetics, seductive perfumes, growth and profit, and iconoclastic about everything else. Born from the ashes of Cosmetics to Go, Lush opened its first shop in Poole in 1994 and mushroomed into a chain of more than 130 shops worldwide. The humus for this growth was the interplay the ideas of freshness, nature and fun. These ideas are the heart and soul of Lush and everything...

Words: 3762 - Pages: 16

Premium Essay

Business Plan

...MANAGEMENT LECTURER: PROF. EVANS SHIKANDA TITTLE: LUSH SANITATIONS LTD CONTENTS EXECUTIVE SUMMARY 3 1.1 BUSINESS DESCRIPTION 3 1.2 MARKETING PLAN 4 1.3 MANAGEMENT AND ORGANIZATIONAL STRUCTURE 4 1.4 PRODUCTION AND OPERATION MANAGEMENT 5 1.5 FINANCIAL PLAN 5 CHAPTER ONE 6 1.1 OWNERSHIP 6 1.2 PROPOSED OWNERSHIP STRUCTURE OF THE BUSINESS 7 1.3 THE OPPORTUNITY 8 1.4 THE SOLUTION 9 1.5 THE TECHNOLOGY 10 1.6 LOCATION 11 1.7 THE VALUE 12 1.7.1 Economic 12 1.7.2 Social 13 1.7.3 Environmental 14 CHAPTER TWO 16 2.1 MARKETING PLAN 16 2.2 POTENTIAL CUSTOMERS 16 2.3 MARKET POSITION 17 2.4 COMPETITORS 17 2.5 COMPETITIVE ADVANTAGE 18 CHAPTER THREE 20 3.1 ORGANIZATIONAL STRUCTURE 20 3.2 STAFFING LEVELS 20 3.3 TRAINING 20 3.4 SALARIES 20 CHAPTER FOUR 22 4.1 IMPLEMENTATION STRATEGY 22 4.1.1 One-Year Strategic Action Plan 22 4.1.2 Five-Year Strategic Action Plan 23 4.2 DAILY OPERATION 25 4.3 ALLIANCES 25 4.4 RISKS 25 CHAPTER FIVE 27 FINANCIAL PLAN 27 EXECUTIVE SUMMARY 1.1 BUSINESS DESCRIPTION The name of the business will be LUSH Sanitation. It is a venture that will seek to address two pressing problems that afflict poor residential areas in Nairobi – build-up of human waste and acute water shortage. It will be located in Kibera. Kibera, being the largest slum in Kenya, will serve as a testing ground, with the intention of expanding to other poor neighborhoods in Nairobi. LUSH Sanitation will be operated by a well-integrated...

Words: 7040 - Pages: 29

Premium Essay

Operations Mgmt Observations

...com/how-to-fly-spirit-airlines/en/?_ga=1.239256707.1041118880.1454945140 Spirit is not an airline for everyone. The company keeps its airfares astonishingly low by cutting out some of the otherwise inclusive “perks” of air travel that other airlines offer. For example, their “bare fare “ only includes the cost of a seat – no free bags or drinks. Those seats aren’t luxurious either. By eliminating the reclining feature they are able to pack more seats in. If a consumer is looking simply to get from Point A to B and is willing to give up some personal space and included bags, then Spirit wins on cost. Competing on Differentiation LUSH Cosmetics https://www.linkedin.com/pulse/overview-lush-cosmetics-branding-strategy-niranjana-kumar LUSH has gained a huge following by attracting consumers who are tired of the fluorescent lights and tired cosmetics of the supermarket. LUSH sells organic cosmetics with a social conscious and has made...

Words: 410 - Pages: 2

Free Essay

Etude Pays

...Etude Pays Emirats Arabes Unis : Dubaï Réalisation : GUERRIER Clara - Etudiante en BTS Commerce International Session : 2014/2016, Lycée Ampère Epreuve CCF : E41,E42 Remis le 5 décembre 2014 A l’entreprise LUSH 1 Sommaire Introduction .........................................................................................................................................3 1. Accessibilité ...............................................................................................................................4 1.1. 1.2. Données historiques et politiques.................................................................................4 1.3. Législation....................................................................................................................5 1.4. Aspects socioculturels...................................................................................................5 1.5. 2. Caractéristiques géographiques, climatiques et accessibilité ......................................4 Commerce extérieur......................................................................................................5 Potentialités.................................................................................................................................6 2.1. Critères généraux.........................................................................................................6 2.1.1. Données démographiques.....

Words: 2798 - Pages: 12

Premium Essay

The Body Shop Cosmetics

...Gosnay and Carroll (2010), E-marketing allows companies to more specifically attract new customers, to adapt to the needs of their customers and most importantly strengthen their brand and reinforce the relationships with existing and new customers. Therefore access to social networks such as YouTube, Facebook and twitter has broaden the scope for digital interactions; these networks allow companies to build their own fan pages for customer interactions where they can ask questions, give feedback, and comment on the company’s activities (Schmidt & Birkhoff, 2013). This paper will examine the cosmetic company: The Body Shop (TBS) and explore the efficacy of its Internet and social media interactions comparative to its major competitor LUSH cosmetics. Background Past and Present It all began 1976 in Brighton UK where the first store was opened by its human rights activist’s founders Anita and Gordon Roddick selling a range of 25 home-made and hand mixed products. Fast-forward 39 years and this company is now the most successful natural and...

Words: 2382 - Pages: 10

Free Essay

Himalays

...1. Renuka Ji Lake Renuka lake is in Sirmaur district of Himachal Pradesh and is approximately 300 kms from Delhi. The travel time is close to 7 hours, including break for a meal and photography. The route one can follow is Delhi - Karnal - Shahabad - (right turn) - Saha - Naraingarh - Kala Amb - Nahan - Renuka.  The roads are more or less good with hilly terrain starting a little after Naraingarh I believe. The last stretch from Nahan to Renuka is a single lane road with occassional potholes, but manageable for any car.  Apart from the Renuka Lake, which is covered on all sides by dense green forests, the place has a temple, a zoo and a 3.5 kms track along the lake where on could walk and experience complete desolute. When we visited Renuka Lake in early 2011, we made it a day trip, but if one intends to stay overnight, there is a wonderful HPTDC property right at the shores of the lake.  The contact numbers are: ADDRESS : Hotel Yamuna, Paonta Sahib (HP) 173025. Tel: 01704-222341, 224161.  Esepcialy during the monsoon, Renuka Lake can be a wonderful destination for people who love to travel with families and spend a relaxing weekend away from the mad city rush. 2. Tirthan Valley Tirthan Valley lies towards east of the town of Kullu, nestled on the borders of the Great Himlayan National Park and is the perfect place if you want to be in the hills and beat the tourist rush.  Although 3 days ex Delhi isn't enough to explore this marvel of nature, but...

Words: 1169 - Pages: 5

Premium Essay

Add-A Land Geography

...Although Add-a-Land may only be a small 65 mile island the land gleans with lush foliage, rippling blue waters, majestic mountains and native animals. All of these attributes contribute to Add-a-Lands unique surroundings. Add-a-Land, is located near the equator. This tropical rain forest is sunny, hot and humid year round. The temperature never drops below 80 degrees. However, since it is so hot and there is high humidity Add-a-Land does receive mass amounts of rain during its rainy season. The rainy season begins in early December and ends in late May. Add-a-Land usually gets anywhere between 80 to 120 inches of rain a year. Since Add-a-Land receives such massive amounts of rain the island contains lush green grass,...

Words: 650 - Pages: 3