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M and S

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MARKS AND SPENCER

Marks & spencer was founded in the year 1884,it was a private limited company. It has grown with a single market.It was an international and multi channel retailer company where this company sell all stylish, high quality ,home proudcts and all luxurious goods across the world. M&S aims to provides quality and best shopping experience to all the customers.

SWOT ANALYSIS OF MARKS & SPENCER

STRENGTH: M&S was a reputed company and it has competition in an international market.We deliver quality manufacturing and innovative and unique way of shopping infrastructure.

WEAKNESSES: The cost of the products are high compare to other brands and there was a lack of fashionable trends to attract the younger generation of the 21st century.M&S are taking longer time to forecast and bring changes in their business.

OPPORTUNITIES: M&S are targeting to linked up or merger with the international companies to grow at the faster rate globally.This company are needed to identify and overcome to attract not only the youngsters but also the older generation.

THREATS: Economic changes are slightly down because of the changing needs of the customers.Due to the varities of retail markets the competition level has increased at a higher rate. Customers demand are increasing but somehow they are unwilling to fulfill needs and wants of the customers demands.

PEST ANALYSIS OF M&S

POLITICAL FACTOR: In modern organization there was a lage affects of the global politics. With this political factor it may impede the development of the better organization.

ECOMONIC FACTOR: M&S these organizations are highly allocated with the economic factors. In this stage while standard of living of people results to rise the business senerio.

SOCIAL FACTOR: The foundation of the progress of the society is considered mainly with inspiration, outlook and activity of the

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