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M Commerce

In: Computers and Technology

Submitted By Sridevi
Words 709
Pages 3
M-commerce(Mobile Commerce) is “the delivery of electronic commerce capabilities directly into the hands, anywhere, via wireless technology” and “putting a retail outlet in the customer’s hands anywhere.” This can be done with just a mobile phone, a PDA connected to a mobile phone or even a portable PC connected to a mobile phone.

M-commerce is the buying and selling of goods and services through wireless handheld devices such as cell phones and personal digital assistants (PDAs). Known as next-generation e-commerce, m-commerce enables users to access the Internet without needing to find a place to plug in. The emerging technology behind m-commerce, which is based on the Wireless Application Protocol, has made far greater strides in Europe.
M-commerce allows one to reach the consumer directly, not his fax machine, his desk, his secretary or his mailbox, but ones consumer directly, regardless of where he is.

Internet use has grown to such a level on the strength of PC networks. Due to the huge base of installed PCs, which is predicted to grow in a faster pace in the days to come, electronic commerce and other communication applications are bound to thrive further. Also, these computing systems will have greater power and storage capability, the best ever price-performance ratios, more powerful and sophisticated applications will likely emerge for desktop computing and the Internet. However, there are two major limitations on PCs. First , users have to sit in front of them, PCs, even portable-notebook computers, have to load software, dial into and connect with a network service provider and await for the initial process to be accomplished before launching an Internet application.

There will be a huge increase in other wireless portable devices, such as wireless PDA. The advantage with these wireless devices is they do not need no booting process and thus

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