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M&S Swot Analysis

In: Other Topics

Submitted By gilesburley
Words 673
Pages 3
Strengths;
Well established store.
Good sales on GM, Menswear, Womens & per una.
Average basket spend is up.
Good overall operating costs.
Some good strong managers.
Weaknesses;
Sales & footfall are down.
Process on all waste & returns.
Security, till shortages.
Opportunities;
Trading hours.
Location & size of some departments.
Mystery shopper, focus on consistently delivering good results.
Communication, cascading information down to all levels.
Absence and engagement with colleagues.
Threats;
New out of town shopping centre opening.
Local competitors.

Action Plan
Sales;
I would look at the local competitions trading hours, extending opening hours in the evening would encourage office workers & students to come in and shop in the evening.
Can we offer home delivery with groceries? How feasible is this with the restriction on parking locally?
I would look into moving food to go to a more prominent position within the store to increase the lunchtime sales from local offices.
With the local college are we selling enough 'value' food.
As sales are strong I would look at increasing space on Per Una & Womens. Possibly reducing space on GM, but pushing online ordering. This would increase the range of items available.
Can we offer any incentives to pull customers into the café?

Cost;
Focus on GM damaged and soiled. Why is it so high? Is it due to handling in back of house? Are there any issues with damaged stock coming in from depot? Are we wasting items that could be reduced and sold?
Investigate what is causing till shorts, are there any patterns or do colleagues need retraining?
People;
Within the first week I would hold a listening group for all colleagues. Listen to the feedback and then draw up a list of actions and make them available for all colleagues to see. Reassure colleagues that bullying of any kind

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