M1
All the different techniques used by Urban Outfitters to communicate all have benefits and negatives. The techniques are; websites, newsletters and brochures. Websites are a good way to communicate because, one, it reaches a wide audience especially as Internet shopping is on the rise. It’s accessible to anyone, anywhere, anytime. It is the easiest form of communication to receive. Disadvantages are that they’re unreliable if information isn’t updated regularly. Websites may crash and become unavailable which wouldn’t happen with the other communication techniques. Having a bad publicity on a website is very bad as every customer can see it online and could ruin the brands reputation. The next strategy is Newsletters. Advantages of these are helping the brand to promote what they’re selling by getting newsletters out to customers. This is a quick easy and cheap process as well. Design the newsletter and send it to customers. This also benefits those who don’t have access to the Internet at home. Newsletters help the customers to understand the business and feel apart of it this means they are more likely to purchase. Newsletters can be creative and fun which is a very enticing attitude from the business and will encourage customers to buy into the brand. Newsletters are not only cheap but can also gain you money by placing advertisements inside them. Usually newsletters can only be sent if you give your email address to the company. This means only existing customers can receive this form of communication. They may keep existing customers interesting in their brand but new ones wont be. People are usually afraid to give out their email address in case of spam and receiving too many emails that it becomes annoying. Customers may also not receive the newsletter if they have spam filters on their email, stopping more customers from seeing the newsletter