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M2 D1 Fashion

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Topshop
Over the year’s Top shop have sent out the image that allows them to provide a global platform for the new stars to walk down the red carpet in. Topshop is a high street shop within London and is often in the London Fashion Week (LFW) showing off its new line of clothing. Topshop is a high quality, high priced store which are constantly bringing out new clothing ranges to bring in their target market which is young men and women in their 20’s and early 30’s that are fashion forward and always looking for the hottest trends. Currently all the models are representing top shops target market as they are all good looking male and females under the age of 30 who are looking to be the in the newest clothing range. All these models will be what the customers of Topshop will be aspiring to look like.
Debenhams
Debenhams is a leading international, multi-channel brand with a proud British heritage which trades out of over 240 stores across 27 countries. Debenhams gives its customers around the world a unique and exclusive mix of own brands and international brands. Debenhams has been investing in design for 20 years and more through its exclusive Designers at Debenhams portfolio of brands Debenhams traces its history to 1778 when William Clark established a drapers store at 44 Wigmore Street in London's West End selling expensive fabrics, bonnets, gloves and parasols. In 1813 William Debenhams invested in the firm which then became Clark & Debenhams. The first store outside London opened in Cheltenham in 1818 and it was an exact replica of the Wigmore Street store. Currently all the models that are representing Debenhams target market are family people and business men to be the in the newest clothing range. All these models will be what the customers of Debenhams will be aspiring to look like.
How the target market has influenced business decisions

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