Premium Essay

Macdonal History

In: English and Literature

Submitted By samsam143
Words 531
Pages 3
Writing a Profile ? ENGL 101


Write an essay about an intriguing person, group of people, place, or activity in your community. Observe your subject closely, and then present what you have learned in a way that both informs and engages
History of mcdonalds
McDonald is the world famous fast food restaurant. The idea of McDonald’s was introduced by two brothers Mac (Maurice) and Dick (Richard) McDonald in California. Their father Patrick McDonald in 1937 was having a hot dog cottage called as Airdrome restaurant near the airport. In 1940 the restaurant was renamed as McDonald’s Famous Barbeque. In 1940 both brothers came to a conclusion that most of their profit comes from selling hamburger so they made their menu very simple by selling only Hamburger, cheeseburger, soft drinks French fries and apple 1954 a turning point came in McDonald’s brother history. Ray Kroc a seller of Multitier milkshake visited McDonald and he liked the idea of McDonald. McDonalds corporation was built in those times and as a result Kroc started expanding their business by opening franchises for mcdonalds.1960 McDonald’s advertising campaign “look for the golden arches” gave McDonald’s sale a big boost.1965 McDonald corporation went 1968 McDonald open its 1000th restaurant.1974 McDonalds started their business in UK and 1980 McDonalds was facing very big competition from its rival Burger King and Wendy but McDonald with its innovation was experiencing boost in its early and mid-nineties McDonalds was having decline in their sales and as a result they start improving their business. Taste was improved and some new menu items were introduced. McDonald introduced first Kosher McDonald in Jerusalem and Halal McDonalds in India (1995 and 1996 respectively). McDonald start creating healthy image and invested heavily on refurbishment in...

Similar Documents

Free Essay

Battle of Britain

...fierce air battle between the Germans and the British over Great Britain’s airspace which was important as Germany wished to invade by land. As a precursor to the invasion of England, the German Air Force (Luftwaffe) would attack the British coastal defenses, radar stations and shipping ports. This caused almost all of Britain’s Expeditionary Force to become penned in a tiny pocket around the French Channel port of Dunkirk along with a large number of the French Army as well. This caused the British to attempt to rescue over 330,000 men from the Dunkirk coastal line in attempt to fight another day. Of that 330,000+ number approximately 224,000 of them were Britain’s Expeditionary Force which represented about 85 percent Britain’s Army (Macdonal, 1997). After the fall of France, Germany was very confident and planned very little for this battle. They believed they would first take over airspace and launch a ground attack by sending in their troops across the English Channel which was to be called “Operation Sealion”. First they attacked the normal targets to include military bases and airfields. Shortly afterwards they switched to more strategic targets in an attempted effort to crush the moral of the British, but their morale stayed high and the switch in strategy by the Germans was...

Words: 2511 - Pages: 11

Premium Essay


...INDIVIDUAL ASSIGNMENT Name: Tran Dieu Linh BA60111 Class: BA0662 I. Background 1. History 2. Mission and vision 3. Business objectives II. S.W.O.T analysis III. Ads/disadvantages of Mc. Donald franchise IV. Investment decision V. Reference list I. Background: 1. History: The McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries. Headquartered is located in the United States. The company began in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald. However, in 1948, they reorganized their restaurant stand using production line principles. Then Ray Kroc who is businessperson joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth. 2. Mission and Vision:  Mission: McDonald's brand mission is to be our customers' favorite place and way to eat and drink. Our worldwide operations are aligned around a global strategy called the Plan to Win, which center on an exceptional customer experience – People, Products, Place, Price and Promotion. We are committed to continuously improving our operations and enhancing our customers' experience.  Vision: McDonald's vision is to be the world's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every......

Words: 2127 - Pages: 9

Premium Essay

Islamic Banking

...A COMPARISON BETWEEN ISLAMIC AND TRADITIONAL BANKS: PRE AND POST THE 2008 FINANCIAL CRISIS Mohamed Hashem Rashwan1 The British University in Egypt ABSTRACT This study tests the efficiency and profitability of banks that belongs to two different sectors: a) Islamic Banks (IBs) and b) Traditional Banks (TBs). The study concentrates on the pre and post 2008 financial crisis with an aim to test if there are any significant differences in performance between the two sectors. The study applies the MANOVA techniques to analyze the financial secondary data for only publicly traded banks in the same region. The findings of the study show that there is a significant difference between the two sectors in 2007 and 2009 and there are no significant differences in 2008, which indicates the effect of the crisis on both sectors. IBs outperform TBs in 2007 and TBs outperform IBs in 2009. This result indicates the spread of the crisis to the real economy where IBs usually operate. INTRODUCTION Forty years ago Islamic Finance was virtually an unknown system; interestingly it has expanded to become a distinctive and fast growing segment of the International Financials markets. With a growth rate that ranges from 15% to 20% (EL- Qoroshy 2005). Islamic Finance in general and Islamic banking in specific become main players in the financial world. According to the IMF survey (2010) the total capital managed under Islamic Finance systems was estimated to be $820 billion at the end of 2008. More......

Words: 7407 - Pages: 30