Premium Essay

Macdonald in India

In:

Submitted By jagos980
Words 1190
Pages 5
Issue/Problem Identification
McDonald’s is trying to expand its franchise to India and compete with the local food dealers “Dabbawallahs”. The issue that exists, is that many of the products from a regular McDonald’s menu (Europe/North America) cannot be eaten by Indians, because sacred animal products can be considered offensive to their beliefs and religion. As well, most Indians prefer homemade meals, and express delivery from the Dabbawallahs. Dabbawallahs have fed Indian workforce for a long time, for just a small amount of money. Mcdonald's is competing with the Dabbawallahs pinpoint accuracy and delivery.
Analysis
Mcdonald’s has 80 restaurants in Mumbai. Assuming Mcdonald’s spread out their restaurants similarly to how they do in North America (based on population density), they are closer to the workplaces than some of the residencies in North Mumbai. Despite this, workers would rather eat home cooked meals, because they are under the impression cafeteria food is not healthy.

Mcdonald’s has catered their menu to meet the needs of different religions, but more could be done to match the food Indian people regularly eat. The care needed to offer religion-friendly meals has already been taken by Mcdonald’s, by separating its food preparation inside restaurants, and distribution centres. The upstream food sourcing is all localized, to keep logistics cost low, and ensure food avoids cross contamination.

Currently, Dabbawallahs offer accurate, and convenient delivery service. Indian workers see value in not having to travel at all to get their lunches. This costs the family providing the meals a small monthly expense. Their system works effectively despite most of these delivery-people being illiterate. The Dabbawallahs have a expert knowledge of the transit system and know basic symbols to figure out where the food is going. They are six sigma

Similar Documents

Premium Essay

Mcdonald's in India

...Executive Summary This documentation is mainly about the business operation of McDonald’s in India & how it applies their operation to interact with external environment. This discussed about the Porter’s five forces of models to imply the company’s strategies in details that helps to access the competitive environment in India. PESTLE analysis will give also the details about Political, Economic, Sociocultural and Technological, Environmental and Legal analysis and effects of this analysis on McDonald’s. Dunning eclectic framework provides to complete country’s advantages that helps the McDonalds to analysis India on the basis of how attractive India is in terms of market potential and investment risk.The study conducts a comprehensive study on the MacDonald which is one of the major players in the food services industry in India. The research tries to develop a case study which studies McDonalds and its business process very closely with a greater emphasis on major activities which it carries out in India. We have also discussed about market entry strategy of MacDonald in India. Usually McDonald’s follow franchising of entry mode but in India they followed the joint ventures of entry mode. They choose a busy residential area VasantVihar. Internationalization theory is also provide a prominent theory in international business regarding how firms expand overseas & it suggests that firms minimize the uncertainty associated with going abroad by adopting some kinds of internationalization...

Words: 2891 - Pages: 12

Free Essay

Manager

...Agro Industry Scenario | An Introduction The agro industry is regarded as an extended arm of agriculture. The development of the agro industry can help stabilise and make agriculture more lucrative and create employment opportunities both at the production and marketing stages. The broad-based development of the agro-products industry will improve both the social and physical infrastructure of India. Since it would cause diversification and commercialization of agriculture, it will thus enhance the incomes of farmers and create food surpluses.  The agro-industry mainly comprises of the post-harvest activities of processing and preserving agricultural products for intermediate or final consumption. It is a well-recognized fact across the world, particularly in the context of industrial development, that the importance of agro-industries is relative to agriculture increases as economies develop. It should be emphasized that ‘food’ is not just produce. Food also encompasses a wide variety of processed products. It is in this sense that the agro-industry is an important and vital part of the manufacturing sector in developing countries and the means for building industrial capacities.  |   | | The agro Industry is broadly categorised in the following types: (i) Village Industries owned and run by rural households with very little capital investment and a high level of manual labour; products include pickles, papad, etc.  (ii) Small scale industry characterized by...

Words: 3460 - Pages: 14

Free Essay

Tourism

...GOVERNMENT OF INDIA MINISTRY OF TOURISM & CULTURE DEPARTMENT OF TOURISM MARKET RESEARCH DIVISION FINAL REPORT ON 20 YEAR PERSPECTIVE PLAN FOR DEVELOPMENT OF SUSTAINABLE TOURISM IN MAHARASHTRA MARCH 2003 ΑΒΧ DALAL MOTT MACDONALD (FORMERLY DALAL CONSULTANTS & ENGINEERS LIMITED) Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Maharashtra Dalal Mott MacDonald Joint Director General (MR), Department of Tourism Joint Director General (MR), Department of Tourism Ministry of Tourism & Culture C-1, Hutments, Dalhousie Road New Delhi – 110 001 India Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Maharashtra March 2003 Dalal Consultants & Engineers Limited Sarojini House 6 Bhagwan Dass Road New Delhi 110 001 India Tel: (011)-3389386, 3383521. 1441/Maharashtra/A/18 July 2002 C:\websiteadd\pplan\maharashtra\Vol 1\Executive Summary Final.doc/01 Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Maharashtra Dalal Mott MacDonald Joint Director General (MR), Department of Tourism Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Maharashtra ssue and Revision Record Rev Date Originator Checker Approver Description This document has been prepared for the titled project or named part thereof and should not be relied upon or used for any other project without...

Words: 86033 - Pages: 345

Premium Essay

A Term Paper by Niharika

...Delta Plastics, Inc. (A) Company Background Delta Plastics, Inc. specialized in the design and manufacture of plastic containers, primarily for kitchen and household use.Their products were sold through merchandise retailers and were recognized for high quality. Delta also had an active R&D group that was continuously working to develop new plastic materials and new product designs. Delta was a recognized industry leader and was aggressively looking to increase brand recognition and market share.Delta’s R&D group had recently developed a new plastic material that tolerates rapid changes in temperature, from heating to deep cooling. This material could be used to make containers for kitchen use that could immediately be moved from the oven to the refrigerator. Unlike glass containers with this capability,the plastic containers would not break or chip. Delta’s marketing group was eager to promote sales of containers made with the new material. Marketing believed the new material could revolutionize the industry, so they pushed for rapid production. They argued that the sooner the new products were available to customers, the sooner the company could corner the market. The Decision The decision whether to initiate production or continue with material testing was made during a heated meeting on April 28. Isabelle Harrison, Director of R&D, stated that more product testing was needed in order to fine-tune the characteristics of the new material. Although there was no question regarding...

Words: 2654 - Pages: 11

Premium Essay

Student

...Embedded Approach 4. Centers of expertise Example of IBM: The senior vice president Randy MacDonald marked on the traditional human resource organization and identified there’s no one team of human resource specialist s focusing on the needs of specific groups of employees.So,he was basically upto a ‘’change’’,a change that call for a goodwill. Now,’’how did he bring change in the organization?’’ -that should be the first concern. Randy MacDonald reorganized IBM’s human resource function by segmenting all employees into three sets :Executive and technical employees,managers and rank and file.He led the separate human resource management teams(consisting of recruitment,training and compensation specialists,for instance) focus on serving the need of each employee segment,where we find tint of the embedded approach though.Furthermore,These specialized teams were to help ensure that employees in each segment get aright the talent,learning and compensation(considering transactional approach) they require to support IBM’s need. Overall,Randy’s ‘’change’’ was actually by providing specialized consultancy service to oraganizational change for the improvement of IBM. In my opinion it was the ‘’Centers of expertise’’ applied on the example stated above. Example of Maruti Suzuki India Ltd. (MSIL) MSIL had ambitious plan to be the market leader by offering ‘’Made in India’’ within 2012 and aimed to create a separate engineering research team consist of 1000 technical...

Words: 288 - Pages: 2

Premium Essay

Asean Friendship

...confrontation. Indonesia claimed that the formation of Malaysia was a Western agenda that aims to encircle Indonesia. On the establishment of Malaysia, Indonesia was actually aware of the intention of the British to grant independence to India and also the neighboring provinces jointly and not separately in order to maintain the territorial integrity of the free will. This was acknowledged by the International's meetings with the British High Commissioner in AT namely Malcolm MacDonald in mid-November 1949 that is after Roundtable Agreement (Perjanjian Meja Bundar) on e Hague, Netherlands. During the meeting, Hatta said that he would also be happy if the British granted independence to India and other regions. Now that Indonesia has become an independent country, I hope that Britain will also grant independence to Malaya, Singapore, and North Borneo. By doing so, Britain would only continue what she has started doing with India. It would make me very happy to see a Free Malaya, Singapore and a Free a Free North Borneo beside our Free Indonesia (Mohammad Hatta, 1965). According to Hatta, the view was welcomed by MacDonald stating that it was the intention of the British to grant independence to those territories but not in fragmentary form. Add MacDonald, the separation of the provinces would also weaken furthermore they are more suited all three of these areas to join in one country (Mohammad Hatta, 1965). However, when the plan to establish Malaysia has actively pursued by the leaders...

Words: 1305 - Pages: 6

Premium Essay

Unilever Case Study

...Unilever�s growth strategy Critical Analysis of the Performance of Unilever since 2006 In 1999, Unilever implemented what they considered to be an ambitious strategy named 'Path to Growth' which they believed achieved a lot in terms of 'brand focus, global buying, operating margins and capital efficiency' (Cescau & Rivers, 2007b). However, according to the then Group Chief Executive Patrick Cescau, the 'strategy failed to transform growth performance' (Cescau & Rivers, 2007b, 1). Consequently, adjustments were made to the strategy between 2005 and 2006, aimed at reorganizing and streamlining Unilever's organization and to increase awareness of the Unilever brand (Johnson & Scholes, 2006). The changes improved Unilever overall between 2006 and 2009 despite the economic downturn which was to occur during the course of the strategy implementation. Between this time period Unilever primarily focused on four areas: innovation, disciplined execution of strategy, focused cost cutting and driving a performance culture (Unilever, 2009a). In terms of innovation, Unilever delivered 'bigger and better innovations, rolled out faster and to more markets' (Unilever, 2009, 5). The tremendous success in fast and effective rollout of innovations was enhanced greatly by the one organizational structure (One Unilever) introduced into the business as a result of the adjustments made to Path to Growth (Unilever, 2009a). For example, the Dove Minimising Deodorant has been rolled out across...

Words: 2685 - Pages: 11

Free Essay

Values & Ethics in a Global Setting

...Advantages and Disadvantages of Collaboration in the Workplace Teams and groups exist in all levels of industries and organizations. Groups can be small or large, local or remote, coached or self-directed. Teams are found at all levels of business, from a multi-billion dollar corporation that builds jets to a small waterpark employing lifeguards and clerks. Successful teams need some form of leadership, good communication, problem-solving skills, and a purpose. Successful groups can achieve tremendous results,. When teams work together, everyone is working toward one common goal and completing the project with successful results. Average groups do just enough to achieve a goal, and then there are groups that are extraordinary. They achieve superior results and team members come away from the group experience with a newfound respect of what he or she helped accomplish. A study revealed eight performance indicators linking extraordinary groups and group members agreed. Each team member agreed teams must: have a compelling purpose, a shared leadership role, team structure, full engagement among members, embrace member differences, learn the unexpected, build trusting relationships, and achieve outstanding results. Whether the team is for-profit or not, volunteers or employees, face-to-face or virtual, these eight indicators emerged (Bellman & Ryan, 2010). Athletics and businesses share many of the same qualities. The head coach sets goals for his team as does the business...

Words: 3154 - Pages: 13

Premium Essay

Missseagat Technology Buyout

...ca; www.iveycases.com. Educational material supplied by The Case Centre Copyright encoded A76HM-JUJ9K-PJMN9I Order reference F269684 Copyright © 2013, Richard Ivey School of Business Foundation Version: 2015-03-19 It was January 27, 2011 and Trevor MacDonald, president and chief executive officer (CEO) of Global Remediation (Global), was facing a decision that could forever change the future of the firm. Global had been founded seven years earlier in Fredericton, New Brunswick to exploit a new technology for cleaning soil and water at previous industrial sites. As the company’s capabilities became more widely known, firms were starting to ask Global to partner with them in remediation of increasingly large projects. As a result of these opportunities, MacDonald had to evaluate how to raise the funds necessary to build the capacity to take part in the new projects — Global was already operating at very close to capacity. This was a refreshing problem. After years of working to demonstrate its technology and obtain the necessary government approvals, Global was finally starting to be recognized as a leader in the area of soil and water remediation both inside and outside Canada. Consequently, MacDonald needed to determine the best way forward: Should Global raise capital to finance an expansion itself to take advantage of the...

Words: 3463 - Pages: 14

Free Essay

Understanding Culture

...the picture of someone else’s culture, or their day to day lives. What I know may be completely different than what others have to live through every day. I have decided to write about Romani gypisies and their culture and society. Mainly, about child marriage in their society. Now, there are several reasons I decided to write about this, the first and foremost being is that I would like to understand how a group of people could ever expect this to be okay, or for them a life style. The first thing I did was researched different backgrounds of Romani history, so I could get a better understanding of where they came from and where their culture originated. Romanis are believed to have lived, in their ancestors time, in a northern part of India. Their ancestors are also believed to be belonged to a Dom caste, a caste of people who are believed to be lower than other caste, or out-caste. Now, if you have ever researched anything about history, you know one of the oldest languages is Sanskrit. It is a language that has been around a very long time. It is believed that their language, now called Hindustani, is to originated from Sanskrit. After I did the research...

Words: 826 - Pages: 4

Free Essay

Vedanta Renum Report

...Corporate Governance in relation to Directors’ remuneration and to the guidance of investor relation bodies. The report has been approved by the Board and signed on its behalf by the Chairman of the Remuneration Committee. A resolution to approve this report will be proposed at the Company’s Annual General Meeting to be held on 27 July 2009. Part I (Unaudited) Remuneration Committee (the ‘Committee’) The Board has established a Remuneration Committee in accordance with Provision B.2.1 of the Combined Code to determine on behalf of the Board the Company’s policy on the remuneration and terms of engagement of the Executive Directors and certain senior executives. During 2008–09 the Committee comprised: – Mr Naresh Chandra (chairman) – Mr Euan Macdonald – Mr Aman Mehta All three members of the Committee served during the year and are all independent Non-executive Directors. The Committee’s...

Words: 5269 - Pages: 22

Premium Essay

Triple Bottom Line

...Executive Summary This report provides an analysis and evaluation of Triple Bottom Line (TBL) accounting. Many corporations adopt and follow the novel term, along with the public increasing public concern of social and environmental performances. The research pays attention to the arguments for and against the TBL accounting in corporate accounting reporting. Many companies concur with the significance of concept to reinforce their business, yet others hold the view that TBL is accompanied by diverse debates. The findings of this review show that TBL accounting: • Refers to a good tool of the measurement of accountability and transparency • Provides a beneficial opportunity to obtain the value of a corporate name and the market share in completion • Contributes to the reduction of production cost and the conservation of environment through making use of resources efficiently • Improves corporate management and employee productivity due to the measurement of accountability and transparency • Impacts on a core competency of business and a social situation • Adjusts a methodology to measure social and environmental performances TBL accounting with economic, social, environmental activities has been some negative thus far. However, the arguments against TBL accounting, which are related to core competency, poor societies and measure standard, are still doubtful and cannot address a strong persuasive in opposition to...

Words: 2530 - Pages: 11

Free Essay

Dr. Jones-Craven

...country can also increase its soft power, its neighbors feel less need to seek balancing alliances. China has always had an attractive traditional culture, and now it has created several hundred Confucius Institutes around the world to teach its language and culture. There is one being implemented here at Savannah state University on October 28th 2014. China is not known for their soft powers but for their hard powers which consist of their money and military strength. Hard power is the use of military and economic means to influence the behavior or interests of other political bodies. This form of power is much more aggressive approach than the soft power where the soft power is more of a cultural influence rather than a forceful power. India which is another large economy is much of a soft power they use strategic strategies and also agreements, treaties to handle and regulate power in their country and how they react with other countries. Democracy system assumes an enormous part in the distinctive financial markets in considering what is all obliged present day markets require a base of transport, logistics, and correspondence,...

Words: 739 - Pages: 3

Premium Essay

Advertising Definition

...efinition of Advertising Published: Tue July 24th, 2007 By: ugochukwu magnus Category: Marketing ver the years, advertising has been given various definitions by different scholars. Etymologically, the word 'advertising' is derived from the latin word ' ad vetere' which means 'to draw attention'. It is all about drawing a person's attention to buy a product or seek for service. This is why Hart and O'Connor in Eluwa (1999) defines advertising as the action of calling something to the attention of the public especially by paid announcement". From the above advertising. It is clear that Hart and O'Connor are saying that advertising is all about the public attention drawn by the paid announcement. This definition is similar to Frank Jefkins definitions cited in Eluwa (1999) as the means by which we make known what we have to sell or what we want to buy. But it is limited from the angle of the media of communication. rank Jefkins by this definition is saying that advertising is all about communicating the products with the sole aim of selling the products. It accepts interpersonal communication, macro-communication as part of advertising but Aliede in Okunna (Ed. 2002), sees it as " a form of communication through the media about products, services, ideas, personalities or organizations paid for by an identified sponsor. Definition of advertising as the non-personal communication of information usually paid for and usually persuasive about products, services or ideas by identified...

Words: 816 - Pages: 4

Free Essay

Different Deminsions of Culture

...Different dimensions of culture Cultural differences between countries can be difficult to work through for businesses. The actions and believes of others in different cultures can be shocking and sometimes viewed as unethical by other cultures. Imagine the problems these differences can create when in negotiations with a different culture. Working through those differences has become a necessity for business today in the fast growing global market. To successfully do business in the international market it has become critical to understand other cultures that you may be doing business with. To fully understand different cultures we need to explore the dimensions of different cultures. To effectively begin to understand different cultures you will need to identify whether the culture is a high-context culture or a low context-culture. In high-context culture, people rely heavily on nonverbal and subtle situational messages when communicating with others (Kreitner, 2009 pg 97). This type of culture is highly important when doing business in Japan and Hong Kong. People from low-context cultures convey messages and meaning primarily with words (Kreitner, 2009 pg 97). This type of culture is highly important when doing business in Germany and Great Britain. To gain even further in-depth understanding of other cultures we will look at nine different dimensions. The first dimension to focus on is the power distance. This dimension analysis the extent to which the less powerful...

Words: 1335 - Pages: 6