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Macedonia

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1. Par „The Body Shop” «The Body Shop» 1976.gadā Lielbritānijā dibināja Anita Rodika (Anita Roddick), izveidojot nelielu mājās gatavotas kosmētikas ražotni. Pateicoties unikālai uzņēmuma filosofijai, «The Body Shop» izveidojies par starptautisku kosmētikas uzņēmumu, kas pašlaik darbojas 60 pasaules valstīs. Atšķirībā no daudzām citām kompānijām šīs kosmētikas industrijas pārstāvji pauž savu nostāju ētikas normu ievērošanā.
Produkcijas ražošana balstās uz pieciem principiem: * neviena kosmētiskās produkcijas sastāvdaļa netiek testēta uz dzīvniekiem; arī iepērkot kādas sastāvdaļas no citām kompānijām, šis princips tiek pārbaudīts un ievērots; * tirdzniecības veicināšana ar trūcīgajām kopienām pasaulē, tādējādi palīdzot to ekonomiskajā attīstībā. Izejvielas iepērk gan Afrikā, gan arī attīstīto valstu trūcīgajos rajonos. Piemēram, Somijas ziemeļos ievāc mellenes, ko izmanto krēmu ražošanā. Šiem ļaudīm piedāvā cilvēka cienīgu samaksu; * cilvēka pašapziņas celšana. «The Body Shop» piedāvā sievietēm, vīriešiem un bērniem paredzētus ādas kopšanas līdzekļus, matu kosmētiku un dekoratīvo kosmētiku. Tā ir prestiža masu produkcija un ražota galvenokārt no dabīgām izejvielām. Kosmētikas firma nodarbojas arī ar labdarību, tiek rīkotas dažādas akcijas, kampaņas un semināri pret vardarbību un cilvēktiesību neievērošanu; * vēršanās pret planētas piesārņojumu. «The Body Shop» produkcija tiek iepildīta vienkāršos plastmasas trauciņos, kas ir otrreiz pārstrādājami. Veikalā labi redzamā vietā atradīsiet koka kastīti, kur var izmest izlietotās pudelītes un trauciņus. Iepakojums tiešām ir ļoti lakonisks un vienkāršs, lai tā ražošanā nav jāizmanto sarežģītas tehnoloģijas. Visus iepirkumus pārdevēja ievieto jaukos papīra maisiņos. Kompānijas galvenais birojs atrodas Lielbritānijā, Litlhemptonā, kur enerģiju iegūst no vēja ģeneratora, kas kalpo par piemēru citiem uzņēmumiem, kuri arī pamazām pāriet uz šādiem darbības principiem.
Veikala plauktos pārskatāmi izvietota produkcija – sākot no zīdaiņu un bērnu ķermeņa kopšanas līdzekļiem un tālāk pa attiecīgajām produktu līnijām. Pie bērnu produktiem ir informācija par augiem, no kuriem tā ražota.
Jebkuram sejas, ķermeņa vai matu kopšanas līdzeklim iespējams piemeklēt sev vistīkamāko augļu, ogu vai dažādu riekstu aromātu. Var izvēlēties Āfrikas produktu līniju, tējas koka līniju – problemātiskai ādai, kaņepju līniju, kas gan nav tik aromātiska, bet ir ļoti veselīga. Šeit arī vannas aksesuāri – no kaņepju šķiedras adīti masāžas cimdiņi, sūklīši... Tas ir roku darbs, un katram atkal klāt zīmīte ar uzrakstu, kurā valstī šis darbiņš veikts un kā samaksa par to ietekmējusi šo cilvēku dzīvi. Pie aromterapijas atradīsiet dažādas eļļas, kas ne tikai pozitīvi iedarbojas uz ķermeni, bet arī labvēlīgi ietekmē smadzeņu darbību. Atradīsiet arī kosmētiku vīriešiem un problemātiskajai pusaudžu ādai.

2. Par veikalu „The Body Shop” * Uzņēmums atkarībā no apkalpošanas līmeņa - pilnīga apkalpošana, jo triedzniecības vietās „The Body Shop” ir pieejami moderni produkti, produkti ar īpašu pieprasījumu,dažādība. * Uzņēmums atkarībā no sortimenta raksturojuma – plašs sortiments.

3.1. Reklāma (izplatīšanas kanāli)

The body shop nekad nav plaši reklamējies, jo kompānija uzskata, ka labākais reklāmas veids ir paši produkti. Uzņēmuma misija ir apvienot izdevīgu biznesu ar rūpēm par sabiedrību un ekoloģiju. Reklamējot produkciju uzņēmums lielākoties kā izplatīšanas kanālus izmanto interneta vidē izvietojot reklāmas, piemeram, socieālajā tīklā Facebook. Tiek izmantotas arī vides reklāmas – vizuālās un fasāžu apdares reklāmas, kuras redzamas arī Rīgā, piemēram, sabiedriskā transporta pieturās.

3.2. Cenu atlaides
Uzņēmums veido akcijas, atlaides, lai pircējiem veikala piedāvātas cenas liktos pievilcīgākas. Šorbīd uzņēmums piedāvā vairākas akcijas, kuras ir atrodamas uzņēmuma mājaslapā, piedāvājot klientiem atlaidi iepērkoties virs 25 eiro, pērkot divas preces saņem atlaidi, kā arī akcijas cenas konkrētiem produktiem. Uzņēmums ir izveidojis savu labdarības fondu, kurā tiek ieskaitīta nauda, ja klients nopērk akcijas ietvaros minētos produktus. „The Body Shop” aktīvi piedalās lielveikalu „izpārdošanas” akcijās piedāvājot klientiem pievilcīgas atlaides, kā arī „The Body Shop” ir Gallactico privilēģiju programmas dalībnieks. Uzņēmums ir arī izstrādājis klientu lojalitātes programmu Love Your Body, kuru klients var iegūt bez maksas un saņemt atlaides, bezmaksas make-up, bezmaksas paraudziņi pirkumiem, dzimšanas dienas atlaidi 30%.
Produkcijas iepakojuma noformējums
"The body shop" produktus vienmēr var atšķirt pēc to vienotā iepakojuma. Galvenais produktu iepakojumā ir brenda "The body shop" zīmīte, kura ir galvenais elements tumši zaļā krāsā. Katram produktam obligāti aizmugurē ir jābūt lietošanas intrukcijai, produkta apakšā, vai augšas daļā ir derīguma termiņš. Tieši "The body shop" precēm ir ļoti interesants derīguma termiņš, kuru reti kurš patērētājs var izprast, piemēram, ja produkts ir ražots šogad, tad tam būs iniciāļi XM un tikai pēc tam sekos izdošanas mēnesis un diena, kurā tika ražots produkts. Katrai kolekcijai ir vienota krāsa, vai raksts, piemēram, produkti ,kuri tiek veidoti no tējas kokiem, to iepakojums ir balts ar zaļu, vai arī tumši zaļas burciņas, kā arī visas preces, kas ir masāžām vai muguras relaksācijai, to iepakojums ir tumši brūns. Protams, visi smaržīgie ķermeņa krēmi ar savu iepakojumu patērētājam uzreiz parāda, ar kādu smaržu ir tas produkts, uz zemeņu krēmiem - zemenes, apelsīnu - apelsīni, tādējādi atvieglojot patērētājam savu izvēli.
Zīmola elementi 1. Uzņēmuma simbols ir pasaules attēls, kurš simbolizē to, ka "the body shop" ir videi draudzīgs uzņēmums, kā arī uzņēmums, kurš iepērk produktu sastāvdaļas no visas pasaules, izvēloties labākās no tām konkrētajām valstīš. 2. Uzņēmuma "The body shop" sauklis ir -Skaistums ar sirdi. 3.

Veikala gaisotne
"The body shop" veikala gaisotnē vienmēr virmo patīkamu aromātu salikums. Ieejot veikalā, patērētājus vienmēr uzrunā pārdevēja. Veikala interjers visos mazutirdzniecības veikalos, arī citās valstīs ir vienots - tajā dominē tumši zaļā krāsa un brūnais koks. Katra veikala interjers ir ļoti ērts un parocīgs, jo pašā veikala sākumā ir nolikti stendi ar precēm ,kuras ir atlaižu preces. Protams, galvenā loma tiek piešķirta jaunajai precēm vai sezonas hītam, kas ir redzams uzreiz no ārpuses, pat neieejot veikalā. Parocīgi ir tas, ka visi produkti ir salikti pēc brendiem, precīzāk, sākas viens stends ar dāvaniņu iepakojumiem, tad visi ķermeņa kopšanas krēmi , tad jau iet kosmētika, kas ir šķirota katra pēc savas nozīmes.

Konkurentu uzņēmums „Stenders”
Pats pirmais STENERS veikals tika atvērts Rīģa jau 2001. Gadā. Ta bija vieta ar ļoti īpašu atmosfēru, kuru uzņēmums piedāvāja saviem pircējiem vannas un ķermeņa kopšanas produktiem ar pievienoto vērtību. Šodien uzņēmuma pamatvērtības ir – daba, kvalitāte un dzīvesprieks – ir pamanāmas un sajūtamas ikvienā STENDERS veikalā visā pasaulē. Ziepju gatavošanas procesā tika izmantotas senas latviešu zinības, un receptēs dominēja dabas izejvielas – augu ekstrakti, ēteriskās eļļas, rožu pumpuri un kaltētas zālītes. Dabas klātbūtne bija jūtama arī veikalā – ziedu buntes pie griestiem, dažādi augi dāvanu noformējumā un tik ļoti izteiksmīgais aromāts.
Produkcijas sortiments
Līdzīgi kā uzņēmuma „The Body Shop” mājsalapā arī „Stenders” mājaslapā atrodas produkcijas piedāvātās sadaļas: Kas jauns, ķermenim, sejai, matiem, vannai un dušai. Produkcija lielākoties ir veidota no dabīgiem produktiem. „Stenders” apvieno dabas brīnumu spēku ar mūsdienu dzīvesveidu. Viņi savāc pasaules izejvielas, kas veido sajūtām bagātus produktus, lai ķermenis justos skaisti. Dabas klātbūtne uzņēmumam ir svarīga ne tikai radītajos produktos, bet arī dzīvesstila filozofija – „Stenders” atbalsta riteņbraukšanu un birojs ir pilns ar telpaugiem. Kvalitāte :
Mūsu darba pamatā ir uzmanības pievēršana ikkatrai detaļai. Katra izejviela, augs un aromāts, ko izmantojam, ir visaugstākās kvalitātes. Mēs pievēršam īpašu uzmanību ne tikai mūsu produktiem, bet arī veidam, kā komunicējam ar citiem. Mēs vēlamies celt dzīves kvalitāti visiem, kas ar mums saistīti. Jā, ikkatra detaļa ir no svara.

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...Within the small set-aside continent of Regno, every generation offers four individuals who can use and master the power of one of the four elements: Fire, Earth, Air, and Water. There was once the element of Lightning, the rarest there was, but after the genocide of the Central Kingdom in the year 115, brought on by King Alfonce Eriq and his queen, Margarete, of the Central Kingdom, Lightning has been outlawed and has never appeared in the blood of any man in Regno. The four elements are the bases for the four kingdoms in Regno. The Southern Kingdom has the emblem of Fire, and they prefer the warm and humid oak forests of the south. The Eastern Kingdom has the emblem of Earth, and they prefer the mountain ranges that offer cool temperatures in the east. The Western Kingdom has the emblem of Air, and they prefer the open plains and grasslands that bring spring-like weather in the west. The Northern Kingdom has them emblem of Water, and they prefer the permafrost-decorated grounds and icy terrain in the north. The elemental individuals would be of these kingdoms. Princes and princesses are often thought of to be these individuals, and the kings and queen may hire a maester to awaken the ability in their child. However, after three generations had passed, the son of a stable boy had proved to be the new Air master, Wobias Buhler. Afterwards, it became fair game as to who the new elemental masters are. The first Fire master was Dederic Mihailov, the...

Words: 559 - Pages: 3