...PENYERAHAN DAN PENILAIAN TUGASAN ASSIGNMENT SUBMISSION AND ASSESSMENT _________________________________________________________________________ OUMM2103 ENTREPRENEURSHIP SEPTEMBER 2014 _________________________________________________________________________ ARAHAN KEPADA PELAJAR / INSTRUCTIONS TO STUDENTS 1. Tugasan ini mengandungi SATU (1) soalan sahaja yang disediakan dalam Bahasa Melayu dan Bahasa Inggeris / This assignment contains only ONE (1) question that is set in both Malay and English. 2. Jawab dalam Bahasa Melayu atau Bahasa Inggeris. / Answer in Malay or English. 3. Muat turunkan templat tugasan versi bahasa yang berkenaan daripada MyVLE untuk penyediaan dan penyerahan tugasan anda. Tugasan anda hendaklah ditaip dengan menggunakan saiz fon 12 Times New Roman dan langkau baris 1.5. / Download the language version of the assignment template concerned from the MyVLE for preparation and submission of your assignment. Your assignment should be typed using 12 point Times New Roman font and 1.5 line spacing. 4. Tugasan anda hendaklah mengandungi 2500 hingga 3000 patah perkataan tidak termasuk rujukan. Bilangan perkataan hendaklah ditunjukkan di hujung tugasan anda. Jangan menyalin soalan dan arahan tugasan dalam jawapan anda. Pemeriksa tidak akan membaca jawapan tugasan yang melebihi had patah perkataan yang dibenarkan. Jumlah perkataan hendaklah dinyatakan di penghujung tugasan anda. / Your assignment should be between 2500 to 3000 words excluding...
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...Written Report MACRO COMPUTER SCIENCE What is a Macro Computer? A macro (short for "macroinstruction", from Greek μακρο- 'long') in computer science is a rule or pattern that specifies how a certain input sequence (often a sequence of characters) should be mapped to a replacement output sequence (also often a sequence of characters) according to a defined procedure. The mappings process that instantiates (transforms) a macro use into a specific sequence is known as macro expansion. A facility for writing macros may be provided as part of a software application or as a part of a programming language. In the former case, macros are used to make tasks using the application less repetitive. In the latter case, they are a tool that allows a programmer to enable code reuse or even to design domain-specific languages. Macros are used to make a sequence of computing instructions available to the programmer as a single program statement, making the programming task less tedious and less error-prone. (Thus, they are called "macros" because a big block of code can be expanded from a small sequence of characters). Macros often allow positional or keyword parameters that dictate what the conditional assembler program generates and have been used to create entire programs or program suites according to such variables as operating system, platform or other factors. The term derives from "macro instruction", and such expansions were originally used in generating assembly language code...
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...CMLab Graphics A Tutorial of Writing MASM with VC++ 2005 Express Presented by Ken-Yi Lee Assembly Language 2007 CMLab Graphics Assembly Language 2007 MASM Microsoft Macro Assembler - MASM 8.0 included with Visual C++ 2005 - You can download MASM 8.0 and install it with Visual C++ 2005 Express by yourself 2 CMLab Graphics Assembly Language 2007 What do you need ? helloworld.asm helloworld.obj Editor Assembler (ml.exe) Linker (link.exe) helloworld.exe Debugger 3 Include Files Where Which Object File Libraries Where Which CMLab Graphics Assembly Language 2007 Visual C++ 2005 Express with MASM 8.0 Visual C++ 2005 Express - Editor, Linker, and Debugger • Custom build rules needed] • Set library paths and library dependencies [if • Select “console” as your subsystem MASM 8.0 - Assembler • Set include paths [if needed] 4 CMLab Graphics Assembly Language 2007 Visual C++ 2005 Express with MASM 8.0 (contd.) Download and Install Visual C++ 2005 Express - http://0rz.tw/253mH Download and Install MASM 8.0 - http://0rz.tw/8d1Xn • You should install VC 2005 Express first 5 CMLab Graphics Hello MASM ! A simple example to set up the environment CMLab Graphics Assembly Language 2007 HelloMASM - My Settings: • Project Name: HelloMASM • Solution Name: HelloMASM • Source code filename: hellomasm.asm • Additional library dependencies: Irvine32.lib user32.lib • Used...
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...Microsoft Support Services ========================== If you have a question about Microsoft Macro Assembler (MASM), first look in the printed documentation, the online text files, or consult Help. If you cannot find the answer, contact the Microsoft Support Network. Outside the United States, contact Microsoft Product Support Services at the Microsoft subsidiary office that serves your area. For information about Microsoft subsidiary offices, see "Product Support Worldwide" later in this section. The Microsoft Support Network ============================= The Microsoft Support Network offers you a wide range of choices and access to high-quality, responsive technical support. Microsoft recognizes that support needs vary from user to user; the Microsoft Support Network allows you to choose the type of support that best meets your needs, with options ranging from electronic bulletin boards to annual support programs. If you have a question about MASM, first look in the product documentation or consult online Help. You can also find late-breaking updates and technical information in the README.TXT file and other text files that came with your MASM disks. Services vary outside the United States and Canada. In other locations, contact a local Microsoft subsidiary for information. The Microsoft ...
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...VESPASIAN ROME’?S EXECUTIONER Robert Fabbri read Drama and Theatre at London University and has worked in film and TV for twenty-five years. As an assistant director he has worked on productions such as Hornblower, Hellraiser, Patriot Games and Billy Elliot. His lifelong passion for ancient history –? especially the Roman Empire –? inspired the birth of the Vespasian series. He lives in London and Berlin. First published in Great Britain in 2012 by Corvus, an imprint of Atlantic Books Ltd. Copyright ©? Robert Fabbri 2012. The moral right of Robert Fabbri to be identified as the author of this work has been asserted in accordance with the Copyright, Designs and Patents Act of 1988. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior permission of both the copyright owner and the above publisher of this book. This is a work of fiction. All characters, organizations, and events portrayed in this novel are either products of the author’?s imagination or are used fictitiously. 9 8 7 6 5 4 3 2 1 A CIP catalogue record for this book is available from the British Library. ISBN: 978-1-84887-912-6 (Hardback) ISBN: 978-1-84887-913-3 (Trade paperback) ISBN: 978-0-85789-676-6 (eBook) Printed in Great Britain. Corvus An imprint of Atlantic Books Ltd Ormond...
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...describing and analyzing the enviroment that involves our new product Apple Watch we should make a study about its internal (micro) and external (macro) enviroment. First of all, we will describe what is the micro and macro enviroment analysis. The micro environment, as the name suggests, is the immediate environment that impacts a business. The micro environment includes considerations related to suppliers, customers and local stakeholders, including local government agencies or regulatory bodies. The micro environment can generally be considered the local environment where the business Macro Environment The macro-environment includes those things that may impact small businesses but which are outside of their control. It is the larger, external environment within which businesses operate from an industry or economic standpoint. For describing and analyzing the enviroment that involves our new product Apple Watch we should make a study about its internal (micro) and external (macro) enviroment. First of all, we will describe what is the micro and macro enviroment analysis. The micro environment, as the name suggests, is the immediate environment that impacts a business. The micro environment includes considerations related to suppliers, customers and local stakeholders, including local government agencies or regulatory bodies. The micro environment can generally be considered the local environment where the business Macro Environment The macro-environment includes those...
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...ASSIGNMENT ONE * introduction A company’s marketing environment consists of the factors and elements outside marketing that affect marketing management’s ability to build and maintain successful relationships with target customers thus companies constantly watch and adapt to the changing environment. There are two broad categories of such environments. i. Micro-environment consists of the factors close to the company that affect its ability to serve its customers—the company, suppliers, marketing intermediaries, customer markets, competitors. ii. Macro-environment consists of the larger societal forces that affect the macro-environment—demographic, economic, natural, technological, political, and cultural forces. MICRO ENVIROMENT Consists of the factors close to the company that affect its ability to serve its customers This include a) The company b) Suppliers c) Marketing intermediaries d) Customer markets e) Competitors The company In designing marketing plans, marketing management takes other company groups into account—groups such as top management, finance, research and development (R&D), purchasing, operations, and accounting. All of these interrelated groups form the internal environment. Top management sets the company’s mission, objectives, broad strategies, and policies. Marketing managers make decisions within the strategies and plans made by top management. CASE: the marketing manager of Nairobi bottlers Limited...
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...Introduction: Warwick Castle is a medieval castle developed from an original built by William the Conqueror in 1068. Warwick is the county town of Warwickshire, England, situated on a bend of the River Avon. The original wooden motte-and-bailey castle was rebuilt in stone in the 12th century. During the Hundred Years War, the facade opposite the town was refortified, resulting in one of the most recognisable examples of 14th century military architecture. It was used as a stronghold until the early 17th century, when it was granted to Sir Fulke Greville by James I in 1604. Sir Fulke Greville converted it to a country house. It was owned by the Greville family, who became earls of Warwick in 1759, until 1978 when it was bought by the Tussauds Group. According to the case study, Warwick Castle has the paid admissions reaching 685,000 and is in the top 5 sites have the most in England. Although Warwick is a famous destination to visit, but it has many problems about management and those problems seriously affect to the tourist activities. Executive Summary: This report provides Business Description: 1. Business Overview * Location: Warwick Castle UK is noted as one of the finest medival castles in England and now consider as one of the sought after tourist destinations. Warwick is a great place to visit and experience. Warwick Castle is situated in the town of Warwick, on a sandstone bluff at a bend of the River Avon. The river, which runs below the castle on the...
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...China Airlines 1.) The airline industry allowed for both good and bad macro enviroment because of the financial issues of the airlines in the 2000’s. Due to major airlines being in debt, they had to rollback their operations and outsource more of their routes to the regional airlines (Lohman, pg. 201). This then created opportunities for regional airlines to expand their service areas. By being able to expand their service, this enabled them to compete with low-cost carriers. Overall, the airline industry correlates with the economy. The recent recession and the post 9/11 fear-of-flying effect hurt the airline industry. The regional airline industry had the same problems as the major airline industry when it comes to increasing fuel costs and competitive pressures for low-cost carriers, like Southwest Airlines. This shows the relationship between the regional and national airline industry. Although the regional airline industry was able to gain some opportunities from the recession, they still had to deal with a lot of the same problems as the national industry. 2.) Which Rivalry among competitors- Within the regional airline industry, there exist fierce competition. Factors like major and low-cost carrier competitors and low-buyer demand have contributed to this competition. Threat of new entrants- The regional airline industry has a low threat of entry. It takes large capital investments to purchase...
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...CHAPTER 7 - The Marketing Plan What is Small Business Marketing? Identifying a target market Determining target market potential Preparing, communicating and delivering a bundle of satisfaction to the target market Good marketing strategy contains a Consumer Orientation: State of competition - I don’t have any competition for my product – I have to produce! Production focus - I don’t know how to market, I know how to make it. Focus on the present - I can sell it!! Develop Marketing Strategy A)Analyze the Market - Locate and describe your customers B)Scope the Competition- -What are they doing? C)Segment the Market - Divide it into manageable size D)Build Sales Forecast - Estimate how much you will sell E)Develop Marketing Mix The Formal Marketing Plan 1. Market Analysis 2. Competitor Analysis 3. Marketing Strategy (Mix) a. Product b. Distribution c. Pricing d. Promotion Steps in Research Process 1. Identify the information you need - Figure out what you need to know 2. Search for secondary data - Find existing data from available resources 3. Collect primary data - Observe or question 4. Interpret the data - Figure out what it means A Market is: customers or potential customers with purchasing power and unsatisfied needs Market Segmentation - The division of a market into several smaller groups with similar needs Market Segmentation Variables Demographic varibles age gender Geographic varibles region...
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...MARKETING PRINCIPLES Table of Contents “The Concept and process of marketing” 3 1.1 VARIOUS ELEMENTS OF MARKETING PROCESS: 3 1.2 EVALUATE THE BENEFITS AND COSTS OF A MARKETING ORIENTATION FOR A SELECTED ORGANIZATION: 4 TASK 2: 5 REPORT on “The Concept of Segmentation, targeting and positioning” 6 2.1 Macro and Micro environment Factors Which Influence Marketing Decisions 6 2.2 Segmentation Criteria to be used for Products in different Markets 8 2.3 TARGETING STRATEGY FOR A SELECTED PRODUCT/SERVICE 9 2.4 HOW BUYER BEHAVIOUR AFFECTS MARKETING ACTIVITIES IN DIFFERENT BUYING SITUATIONS 10 2.5 NEW POSITIONING FOR A SELECTED PRODUCT/SERVICE: 10 Task 3: 11 UNDERSTAND THE INDIVIDUAL ELEMENTS OF THE EXTENDED MARKETING MIX 11 3.1 HOW PRODUCTS ARE DEVELOPED TO SUSTAIN COMPETITIVE ADVANTAGE 11 3.2 EXPLAIN HOW DISTRIBUTION IS ARRANGED TO PROVIDE CUSTOMER CONVENIENCE 12 3.3 EXPLAIN HOW PRICES ARE SET TO REFLECT AN ORGANIZATION’S OBJECTIVES AND MARKET CONDITION 13 3.4 ILLUSTRATE HOW PROMOTIONAL ACTIVITY IS INTEGRATED TO ACHIEVE MARKETING OBJECTIVES 13 3.5 ANALYSE THE ADDITIONAL ELEMENTS OF THE EXTENDED MARKETING MIX 14 Task 4: 15 USE THE MARKETING MIX IN DIFFERENT CONTEXT 15 4.1 Plan Marketing mixes for two different segments in consumer markets 15 4.2 Illustrate differences in marketing products and services to businesses rather than consumers 15 4.3 Show how and why international marketing differs from domestic marketing 16 CONCLUSION: 16 TASK 1: ...
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...Marketing Audit and Analysis of Hindustan hydraulics EXECUTIVE SUMMARY This report has been produced to analyze the current marketing challenges faced by Hindustan Hydraulics with regard to their marketing strategy. Although Hindustan Hydraulics has invested time and money in improving their infrastructure, we feel that with tougher competition in the present market, this company is not taking full advantage of its cash reserve and good presence in the Indian market which could be used to develop their old machine with state of the art new technology which could result in higher profit and lower cost in maintaining machine. Faced with a consistent loss of market share due to new competition it is our analysis that, to enhance further growth and profit, Hindustan Hydraulics must improve their sales service, better turnaround time to decrease down time of machines so that customers do not fall behind their production schedule and more money should be pumped into the R&D department to develop advanced systems. Other recommendations has been discussed in detail in this report. Table of Contents Executive Summary 2 Introduction 5 Positioning 6 Current environment and operation 7 PEST Analysis 8 a) Political forces b) Economic forces c) Socio-cultural forces d) Technological forces SWOT Analysis 10 a) Internal factor 10 1. Strengths 2. Weaknesses b) External Factors...
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...------------------------------------------------- A Critical Evaluation of the Management Environment of a Country ------------------------------------------------- The management Enviroment- 7BSP1248 Word Count: WORD LIMIT: 2000 Table of Contents Introduction 3 Critical Analysis of the Tools Implemented. 4 Key Factors Affecting Spain’s Management Environment 4 Tools Put to Use 5 Conclusion 6 References 6 Introduction In the world of today, a numerous amount of issues can affect a certain country in many different ways. The managing environment of the country is essential to the evolution of the country in the rapidly changing environment the world is experiencing. This environment in which the management operates in Spain will be critically reviewed using various tools of analysis to better comprehend the situation in which they currently exist. Some of the key factors that affect the management environment of Spain is the political situation the country faces currently, ongoing corruption has played an essential part to the population change including drastic changes within the country. Poor government which affects the countries economy which it has experienced for the past two years, hindering younger generations finding jobs which convinces a lot of individuals to leave the country to find a better life elsewhere, is also a driving factor for the problems it currently faces. As the (World Bank 1997) defines corruption as the “abuse of public power...
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...------------------------------------------------- business enviroment ORGANIZATIONAL AND PURPOSE OF BUSINESSES TASK 1 CONTRAST OF TWO MARKETS FOR DIXONS CARPHONE COMPANY TASK 2 December 7, 2014 December 7, 2014 Contents Executive summary 2 Carphone Warehouse 3 Mission 3 Vision 3 Purpose 3 Stakeholders 4 Dixons Carphone plc (Currency GBp) 4 Director Shareholdings 5 Hill Farm Furniture 6 Purpose 6 Mission/Vision 6 Stakeholders 6 CONTRAST OF TWO MARKETS FOR DIXONS CARPHONE PLC 7 Free Market X Command System 7 Competition Policy 7 Conclusion 9 Bibliography 10 Executive summary As the world changing quickly in term of political, economic, social, technological, environment and legal (PESTEL), its happen due many influences either internal or external of the business, if the company do not stay update it can fail, that is important the study of Business Environment. Each country has its own way to control the economy; there are four types of economy such as: command, free market, mixed and transitional. A command economy is “a socialist economic system in which production and distribution of goods and services are controlled by the government and industry is mostly owned”. (Dictionary.com, 2014) A free market economy is “an economy in which the allocation for resources is determined only by their supply and the demand for them. This is mainly a theoretical concept as every country, even capitalist ones, places some restrictions...
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...AN ANALYSIS OF BUDGET AIRLINE- ‘RYANAIR’ Module Name: Management and Strategy (MBA INTERNATIONAL) Module Reader: Claire Devlin Student Name: Varghese Jacob Student Number: 8202730 Date: 16/03/2007 Introduction Air line Industry can be called as one of the biggest industry in the world. In that huge industry European Airline industries part is very high. European Airline industry consists of two sectors mainly Main stream and Budget Airlines. The budget airline sector is becoming a great threat to the main stream airlines in these days. Among the Budget Sector Airlines Ryanair is the most established one. Here the essay is mainly dealing with the reviewing of the management strategy of the budget airline giant RYANAIR. Essay includes not only the management strategies but also the main problems that Ryanair have to face in their entire business period. And also includes the analyses of European Airline Industry in relation to Ryanair. ANALYSIS OF EUROPEAN AIRLINE INDUSTRY European Airline industry can be called as the world’s biggest airline industry. Europe’s main stream airlines industry includes British airways, Lufthansa, Scandinavian Airlines and BMI. Before the establishment of the budget airlines they were the kings of European airline industry. The Budget Airline or the Low frae airline includes Easyjet, Virgin Express, Aer Lingus, bimbay My TravelLite and last but not the least Ryanair. Among these...
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