...is all the factors and forces outside the marketing department that would affect the mangers decisions. It is split into 2 sections: The Micro-environment and the Macro-Environment. These factors can bring opportunities or threats hence why managers need to ensure they are aware of them to ensure the company maximize sales and doesn’t go out of business (Baines et al, 2008). The main purpose of this report is to analyse how the Premier Inn marketing strategies relate to the current macro-environment. To enable me to critically analyse this I have taken the 3 forces; Economical, Technological and demographic. Firstly however I will review the theory on this topic. 2. MICRO-ENVIRONMENT The micro-environment forces can be summarised as the forces that directly affect the business (Armstrong et al, 2009). Evan’s (1988) believes that as they are directly affecting the business, they are much easier to identify than macro-forces which are ‘knock on effects’. The common micro-environment factors are: other departments (within the company), suppliers, marketing intermediaries, customers, competitors and public (Armstrong et al, 2009). The company will need to build relationships with these forces to enable them to sufficiently receive and provide information, create agreements that benefit both parties and to avoid negative publicity (Gillespie, 2011). 3. MACRO-ENVIRONMENT The macro-environment factors are the influences that indirectly affect the business (Armstrong...
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...countries across the globe. The paper presents the detailed analysis of the internal and external business environment of the Nokia Company. Macro environment: Macro environment reflects those factors that are in direct control of the business. PEST analysis completely evaluates the macro environment for Nokia. PEST analysis corresponds to the political, economic, social and technological factors responsible for making any changes to the business. Political Mobile phone market is facing licensing issues like 3G/4G and new regulations. There are great security regulations. Nokia have to work within market regulations and maintain the flexibility to achieve higher network access. Economic The recent recession has adversely affected the consumer buying power thus lowering the overall sales. Another important economic factor affecting the Nokia economically is the higher costs of raw materials. These costs affect the overall costs of the products. Social Consumer is the king and its preferences can alter the selling pattern of any products. Nokia should consider the consumer demands and preferences and must include them into its products. Technological There is change of industry standards and operational frameworks. Nokia must work with telecom infrastructure providers to explore new markets. Micro Environment Five forces analysis Micro environment is the internal factors affecting the company performance. Porter’s five forces analysis presents the best model for evaluating the micro...
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...Macro & Micro analysis of the private gyms market sector As a group we conducted an analysis of the external market environment affecting the private gym market. Macro factors are “the number of broad forces that affect not only the company, but also the other factors within the micro environment” (Jobber 2012). We used PESTEL to analyse the external macro environment. Political/ Legal (Kemp): * Taxes – the business have to adapt to the changes in taxes. * Health and Safety – businesses need to keep up to date with regulations to reduce the chance of an injury claim. Economic (Sophie M): * Inflation – is declining meaning consumers will have more disposable income to spend on luxury services such as a gym membership. * Interest rates and exchange rates – interest rates historically low 0.5% less people are saving, creating more opportunities for gyms Social (Emily): * Influences in social media has created more of a health conscious society leading to more people wanting to go to the gym. Technological (Sophie C): * Advancement in gym equipment enables customers to surf the internet, connect with other users, stream music, watch TV, monitor heart rate as well as put their personal data into machines to make their workout tailored and personal (World Gym) Environmental (Shuaib): * The weather and the “Being Green” scheme are both external influences which will determine the success or failure of the business in terms of sales and competitive...
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...TITLE PAGE Case study analysis AZA2040 - Issues, crises and social responsibility. Analyse and critique issue identification and management in a case study Done by: Fungai Dingani Contents Page 1. Issues and crises 3 2. The issue development lifecycle 3 3. DESTEP and SWOT analysis tools 5 3.1.1 Strengths of DETI 5 3.1.2 Weaknesses of DETI 6 3.1.3 Threats of DETI 6 3.1.4 Opportunities of DETI 6 3.2.1Demographic Macro environmental factors affecting DETI 6 3.2.2 Economic Macro environmental factors affecting DETI 7 3.2.3 Political Macro environmental factors affecting DETI 7 3.2.4 Social Macro environmental factors affecting DETI 7 3.2.5 Ecological Macro environmental factors affecting DETI 8 4. Importance of Issue management 9 5. Reference List 10 Identify some of the negative issues within DETI as highlighted in the case study. Start your discussion by defining an issue and in so doing, discuss the difference between an issue and a crisis. Use academic references to substantiate your points. (20) An issue could be described as a focused conflict or an occurrence that is in a dispute that develops gradually between an organisation and another party such as a stakeholder between them and develop into an opinion in differences between them. it usually boils up from a discrepancy in expectations and decisions between a company and its various stakeholders (Sellnow & Seeger; 2013)...
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...Micro and Macro Environment Components on Trade Companies in Romania Authors: Elena Pîndiche, The Christian University Dimitrie Cantemir of Bucharest, Romania; Roxana Ionita, Lecturer, The Christian University Dimitrie Cantemir of Bucharest, Romania This paper deals with the impact of micro and macro environment components on trade companies in Romania. Trade companies organize and operate under specific environmental conditions impact or both. In the activity of any companies the environment plays a key role in defining its strategies in seizing and using opportunities of development, being practically the support in achieving the objectives of growth, profitability or just survival. Trade companies should have the best possible perception of the components on each macro, because some of them are heavily dependent than others. Dealing with environmental factors allow detection trading company strengths and weaknesses, and to measure responsiveness and anticipation. Keywords: micro environment; macro environment; company Introduction Trading company designs and operates under specific environmental conditions impact or both. The external environment of the firm identifies two major components: the microenvironment - the firm has direct links, reciprocal often imposed by the need to achieve its object and macro environment - the firm has indirect relationships in most cases only company suffering its influence. The micro and macro environment...
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.............................................................................................. 4 2.Micro Environmental .......................................................................................................................... 5 3.Macro Environment ............................................................................................................................ 7 4.Consumer behaviour ........................................................................................................................... 9 References ............................................................................................................................................ 11 Overview The Indian personal care industry is estimated at Rs 45000 crores. The industry is divided into personal care, fabric wash, hair care, oral cares, skin care, coloured cosmetics, toiletries and fragrances. The industry has a low entry barrier and competition is severe. Besides the large multinational players, there are some leading domestic players as well as the huge unorganized players. Though most of the market share is with the larger players, companies vie for the marginal market share. Cheaper imports and duplicate products are also affecting the major players. One of the major multinational companies dealing in this sector is Amway. Amway is an American multinational direct-selling company that uses...
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...External/Internal factors Paper University of Phoenix Mgt230/ Management, Theory and Practice Prof. Gabriel Medina 7 de febrero 2015 During this essay i will be presenting how the internal and external factor affect the function of Management such as planning, organizing, leading and controlling. Also how the managers can use delegation to manage the factors and function listed. The administration is the process of planning, organizing, leading and controlling the resources and the work activities to achieve goals and objectives efficiently and effectively. Planning is made a choice about the goals and mission of the company. Organization is to determine which tasks to do, which makes them and where decisions are taken. Direction is the fact influence people to contribute to meeting the goals of an organization. Controlling is to measure individual and organizational performance to ensure that the facts adhere to plans. Sometimes occur internal and external factors that may affect these four functions. This is called a Micro and Macro factors. The Micro are the internal factors of the company affecting management processes, production processes, degree of technological apprehension raw material costs, level of defective parts, and generally all internal relationships to the company that affect its competitiveness. The Macro is the external factors companies that affect its competitiveness, security, national infrastructure...
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...Macroenvironmental Influences on Marketing Decision Making The retail sector is very huge sector in the UK Market. Retail covers the whole lot from the small village shop where the shop proprietor recognizes every shopper by name, to the London Oxford Streets giant department stores. The Retail industry range includes the shop where you walk into to purchase, to the shops where you can explore with a keyboard and mouse. As per Department of T rade and Industry’s commissioned report in 2003, £221bn topped in the UK after retail sales, and also provides jobs to around three million people and contributed 12% in the whole UK economy . We society is consumer-driven society , where shopping represents a lot more a hobby than an actual requirement to purchase products. ABOUT TESCO T esco, among the globe’s leading multinational retailers and a top retail store chain in the UK. In 1919 T esco was founded by Jack Cohen, at that time Cohen started to sell extra grocery items from a stall in the East End of London. Against his first day’s £4 sale he gained £1 profit. The T esco brand first time appeared in 1924. The brand `TESCO`, came about after Jack Cohen purchased shipment of tea from the supplier T .E. Stockwell. He made new labels by using the first three letters of the supplier's name (TES) and (CO) from his sir name forming the name "TESCO”. The first brand which was sold by the T esco was “T esco T ea” in 1924. The first T esco store was started in 1929 at Burnt...
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...International Journal of Economy, Management and Social Sciences, 2(2) February 2013, Pages: 31-36 TI Journals International Journal of Economy, Management and Social Sciences www.waprogramming.com ISSN 2306-7276 PEST Analysis: The case of E-shop Dimitrios Nikolaou Koumparoulis Full-time Professor of Economics and Management, Universidad Azteca – Mexico. AR TIC LE INF O Keywords: AB STR AC T PEST analysis stands for "Political, Economic, Social, and Technological analysis" and describes a framework of macro-environmental factors used in the environmental scanning component of strategic management. At this paper we study the case of E-shop, a private company in Greece, illustrating the reasons why a company should work on pest framework. The author would like to dedicate this paper to Mr. David Scott and his family. © 2013 Int. j. econ. manag. soc. sci. All rights reserved for TI Journals. pest analysis case study E-shop Jel Classification: M10 M19 1. Introduction In the new economic environment that has emerged as an impact of the recent ‘crisis’, the complexity of each industry forms a demanding context that affects consistently both the internal and external environment of organizations. As a result, the majority of the firms need to maintain their competitive advantage. However, a firm have to constantly increase the value of their products offered to clients in order to sustain their competitive advantage (Barney, 2008), as well as being profitable...
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...and describes a framework of macro-environmental factors used in the environmental scanning component of strategic management. At this paper we study the case of E-shop, a private company in Greece, illustrating the reasons why a company should work on pest framework. pest analysis case study E-shop Jel Classification: The author would like to dedicate this paper to Mr. David Scott and his family. M10 M19 1. © 2013 Int. j. econ. manag. soc. sci. All rights reserved for TI Journals. Introduction In the new economic environment that has emerged as an impact of the recent ‘crisis’, the complexity of each industry forms a demanding context that affects consistently both the internal and external environment of organizations. As a result, the majority of the firms need to maintain their competitive advantage. However, a firm have to constantly increase the value of their products offered to clients in order to sustain their competitive advantage (Barney, 2008), as well as being profitable in order to exist (Egan, 1998). The industries can be described as a set of external and internal environment so, every firm is affected by external environment such as the market, client, etc and the internal environment including the employees of the firm, contractors, sub-contractors, suppliers etc. (Kelly and Bowles, 2006). The key research question is to investigate what are the forces affecting the organization’s macro business context. The purpose of the study...
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...International Journal of Economy, Management and Social Sciences, 2(2) February 2013, Pages: 31-36 TI Journals International Journal of Economy, Management and Social Sciences www.waprogramming.com ISSN 2306-7276 PEST Analysis: The case of E-shop Dimitrios Nikolaou Koumparoulis Full-time Professor of Economics and Management, Universidad Azteca – Mexico. AR TIC LE INF O Keywords: AB STR AC T PEST analysis stands for "Political, Economic, Social, and Technological analysis" and describes a framework of macro-environmental factors used in the environmental scanning component of strategic management. At this paper we study the case of E-shop, a private company in Greece, illustrating the reasons why a company should work on pest framework. The author would like to dedicate this paper to Mr. David Scott and his family. © 2013 Int. j. econ. manag. soc. sci. All rights reserved for TI Journals. pest analysis case study E-shop Jel Classification: M10 M19 1. Introduction In the new economic environment that has emerged as an impact of the recent ‘crisis’, the complexity of each industry forms a demanding context that affects consistently both the internal and external environment of organizations. As a result, the majority of the firms need to maintain their competitive advantage. However, a firm have to constantly increase the value of their products offered to clients in order to sustain their competitive advantage (Barney, 2008), as well as being profitable...
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...develop learners’ ability to evaluate the elements of the macro environment and its relation to an organisation. Select an organisation which you are familiar with. Explain the elements of its macro environment and discuss how these element(s) affect your selected organisation. Recommend improvements that can be made by the organisation in managing the macro environment effectively. Criteria Description on the selected organisation Description on the general macro environment elements Identification and discussion on element(s) of macro environment that affects the selected organisation Recommendations to improve management of the macro environment in the selected organization 1.0 Introduction A macro environment comprises the external factors that can significantly impact its performance and ability to compete in its marketplace. These factors are often out of the control or management ability of a company. Factors typically include economic, demographic, political, and technological forces in business. Business owners and managers often spend copious amount of time and effort to assess the overall economic environment in order to determine the number and strength of each factor. Strategies and performance reviews can help owners and managers use the macro environment factors to create a competitive advantage for their respective companies. For companies with a global foot-print, their exposure to macro environment elements is magnified. The Coca-Cola...
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...I have been commissioned by the manager of Scottish lemonade ltd as a marketing consultant to conduct research into their product range and markets and report back to him on the findings. Due to the lack of their marketing expertise they requested a report to include any ideas and suggestions as to how the research can help the company expand its sales in the future. Scottish lemonade ltd also require me as a marketing consultant to help them develop their existing products, expand into future markets and advise on the creation of new product ranges for the company. A discussion that illustrates the interdependence of key marketing activities in the development of a marketing programme. When developing any marketing programme one of the first things a marketer must do is good market research. This involves collecting information on all aspects of a business’s environment. This involves information on existing and prospective customer’s needs, wishes, desires and wants. As well as any other characteristics that could help identify your target market such as the age, sex, religion, location and buying behaviour of your customers. Research into suppliers, intermediaries and competitors is also relevant as it can give your company an advantage over similar companies. The better the quality of market research, the easier and more effective a marketing strategy. The reason market research is done is basically to identify who your customers are (both present and future) and...
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...environment Question 1 Micro environmental factors affecting XEROX: First, “the change” was one important factor affecting XEROX performance at late 1990’s. In this period Xerox failed to adapt itself to the rapidly changing marketing environment. Thus, customers stopped being dependant on the company’s leading products like “stand-alone copiers” to share their documents. The machines by which they could scan documents and customize them were what they needed and wanted. Second, “the competitors” such as IBM, etc. were another factor affecting the company. These companies used to provide more sophisticated document management solutions. And the company also had a very weak PR or customer relation management. Question 2 Macro environmental factors affecting XEROX: First, “the great recession” which depressed the company’s core printing and copying equipments and services severely. And it resulted in tumbling down the sales amount and stock price in the market once again. Second, “the globalization” was the another factor that it made the world become one global village and customers started travelling around the world more frequently. Thus customers found the size and weight of stand-alone copier so difficult to carry with them and also it did not make sense to purchase another copier in anywhere they go. Question 3 The answer of our group is YES Because, the company made the best strategy by focusing on the business service industry that it helped the XEROX Company...
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...MT 140: introduction to management Prof: William Whitle Unit 2: Macro environment Name: KAlsayed Date: 09-08-2012 THE MACROENVIRONMENT The general environment; includes governments, economic conditions, and other fundamental factors that generally affect all organizations (Brady, 2009). The changes in the macro-environment are not affecting firm’s day-to-day operations, but they are important for the continuous of the business and for being healthy. The main factors making up these macro-environmental forces fall into the below groups. 1. Political and legal factors: Whatever industry the firm is involved in, changes in the political and legal environments at both the domestic and international levels can affect the company and therefore needs to be fully understood 2. Economic factors: Economic factors are of highly importance for any firm because they are likely to influence the demands, costs, prices and profits. These economic factors are out of control of the individual firm but it highly affects and directly affects any firm. 3. Social and cultural factors: Societal trends regarding how people think and behave have major implications for management of the labor force, corporate social actions, and strategic decisions about products and markets (Brady, 2009). 4. Technological factors: Technology is a major macro-environmental variable which has influenced the development of many of the products we take for granted today. Marketing...
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