Bus 640
Managerial Marketing
Week Two Assignment One
February 13, 2012 Abstract
This paper will be discovering the macro environmental trends that encompass most businesses both domestic and foreign. Regardless of where the organization is located, the marketing managers must comprehend the demographical regions in which they conduct business transactions, the sociocultural situations and well the economic livelihood of the populace. Additionally, this paper will explore the technological resources, regulatory rules of the regions they are conducting business in, and the regulatory rules that may have a favorable or unfavorable affect on conducting business in the regions they wish to conduct business. The focus organization is Coca-Cola and how they marketed water and healthy beverages versus carbonated Coca-Cola products.

Introduction
The Coca-Cola Company has ventured into the water business with the onset of more and more people embracing a healthier lifestyle. This paper will be encompassing the six categories defined in Marketing Management A Strategic Decision Making Approach, which are demographics, sociocultural, economics, technological, regulatory, and natural environments (Mullins & Walker. p. 97). These six categories are relevant because the trends are what the marketing managers must understand to understand what influences the demands of the general market. In many areas, the push for bottled water and healthy beverages is becoming greater around the globe. This trend is forcing carbonated beverage companies, like the Coca-Cola Company (CCC) to bring out new products that catch the attention of health conscience population.
Product applications in marketing
Since the Coca Cola Company is a global organization their marketing techniques from one demographic area to another. For a matter of fact, the demographics