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Macroeconomics in the Us

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Submitted By SimplyGlo
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Think about a firm that you have done business with recently. What industry does this firm belong to? For example, McDonald's is a firm in the fast food industry. What market structure would this industry fall under? What are the names of other firms in this industry? Is it monopolistic competition, oligopoly, monopoly, or perfect competition? Justify your classification of the firm. Use the characteristics/features of the different market structure to determine which market structure to classify your chosen firm.

Currently I receive cable and internet services through Comcast Cable which is under the umbrella of the home technology services industry. Other firms in this industry in my area include Dish Network, AT&T, and DIRECTV. This industry falls under the Oligopoly market model because there are few firms offering these services and the product is concentrated. The four different types of market structures are pure monopoly, pure competition, monopolistic competition, and oligopoly. Firms and industries are classified into a market system by the total number of firms in the industry; type of products produced; the market power of the firm; and the barriers to entry into the industry.
Pure monopoly is one in which there is a sole seller of a good or service, for example electricity. In this type of market structure, the product or service is very unique and there are no close substitutes. In this structure, product differentiation is not an issue.
Pure competition describes a market that has a broad range of competitors who are selling the same products. It is often referred to as perfect competition. In an ideal purely competitive market, the products being sold would be identical, which removes the option of one seller offering something different or better than another seller. Because there are so many competitors in the market offering the same

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