... "it is often tempting to use labels as shorthand. Unfortunately, not everyone understands their meanings and limitations. All three terms came from different cultures. Folk came from the Germans with the meaning coming from the Romantic Movement in the 18th-19th century, Classical came from the French and Italian culture. The textbooks states that the terms, "suggest a hierarchical value system in which classical is typically considered highest, folk of the much lower value, and popular at the lowest level." So by categorizing music you’re also categorizing it with a certain type of people. How might an ethnomusicologist approach the study of Western classical music differently from a musicologist? ~ According to the textbook, ethnomusicology is a study of music and anthropology and/or sociology, so an ethnomusicologist would study not only the cultural context and human behaviors, but also the music. The textbook states that they would, “focus on description and classification." While on the...
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...Brain imaging techniques Introduction to brain imaging techniques and other methods A number of techniques are available to investigate the question of how and where in the brain particular perceptual and cognitive processes occur. Tasks or tests can be devised that place varying levels of demand on the cognitive, sensory or motor capacities of the participant being tested. Performance of these tasks is then correlated with physiological measurements, and on the basis of these results, we may go on to ascribe functions to areas of the brain. Whilst there is a growing fascination with imaging techniques in the popular media (e.g. ‘This is your brain on politics’), it’s important to bear in mind that each technique has limitations that often don’t get picked up on by newspaper editors who themselves have little-to-no experience using them. The most often overlooked limitation is the issue of ‘reverse inference’ – just because cognition X (e.g. using one’s memory) is associated with brain activation Y (e.g. activation in the prefrontal cortex), that doesn’t mean that if a participant displays activation Y, they are necessary engaging in cognition X. Below we highlight some key neuropsychological and neuroscientific techniques, and a few of their limitations. There are also a number of great blogs that deal with issues relating to neuroscience, particularly in the popular press (e.g. Bad Science, The Neurocritic, [citation needed]). Testing brain damaged subjects (Neuropsychology) ...
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...Tiesha Cooper Trinity Christian College Basic Research Skills Dr. King Lucid Dreaming Holzinger (2009), suggests that dreams have been a major importance to cultures throughout the ages. Native Americans viewed dreams as portals to the spirit world, paths to prophecy and quests. A common phenomenon states, there is an experience in which one is aware that one is dreaming and is able to control what happens in the dream. This experience is known as lucid dreaming. Aristotle may have been the first to write about lucid dreaming, although he did not have a term for it (Holzinger B. , 2009). And some Tibetan Buddhists have been practicing something like lucid dreaming for a long time. In Tibetan Buddhism, it was practiced as a form of yoga, called dream yoga, from the eighth century. The goal of dream yoga is to examine your consciousness and bring you to a constant state of awareness. A big part of the belief system of Buddhism is recognizing the world for what it is, free from deception. A lucid dreamer recognizes the dream world for what it is, a dream (Holzinger B. , 2009). A Dutch psychiatrist named Frederik van Eeden came up with the term for lucid dreams in 1913. He claimed that there are nine well-defined types of dreams in all, including ordinary, symbolic and vivid dreams. He recorded several of his own lucid dreams, and his thoughts during them and upon awakening. He remarked that they often involved...
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...1.1 Introduction If we ask a number of people what marketing is, they will answer the question in various ways. Marketing involves more activities than most people might imagine. Although a single definition of marketing does not exist, there are a few definitions that have been widely approved. And one of them is given by The American Marketing Association (AMA). It defines marketing as "a process for creating, communicating, delivering, and exchanging ideas, goods and services, establishing their prices, promotion and distribution, in order to satisfy the goals of customers, clients, partners, and society at large". This definition emphasises the marketing focus on planning and performing marketing activities in order to satisfy the customers’ needs and wants. Today, marketing must not be interpreted by considering it in its old nature of "making and selling" but, instead, by referring to its new meaning which focuses on the satisfaction of customers' needs and wants. Sales cannot be performed before creating a product. Marketing starts long before a product is created by a company. It encompasses activities carried out by managers in order to assess the wants, define their scope, and find out whether profits are possible or not. Marketing activities continue over the entire lifetime of a product, trying to attract new clients and keep the existing ones by improving the product's quality and appeal, using the insights into sales results and the management of repeated orders...
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...POLYGRAPHY INTRODUCTION: The idea of using a polygraph for lie detection emerged at the end of the nineteenth century. Despite major technological advances in the twentieth century, the polygraph has evolved little since its invention. The polygraph works under the assumption that lies can be detected by certain measurable physiological changes, a theory proposed more than 100 years ago. The three physiological vectors measured in polygraphs in the 1920s cardiovascular, respiratory and perspiratory activities are still measured by modern polygraphs. Although the polygraph is still widely used, critics question its accuracy because of the subjectivity involved in the test. Recent technological breakthroughs have created new machines for lie detection. However, since many of these new technologies still operate under questionable assumptions, they are still prone to error and misinterpretation. Perhaps one of the most fascinating and misunderstood tools of the criminal justice and criminology industry is the polygraph exam, more commonly known as the lie detector test. While the tests are based on relatively simple scientific principles, not just anyone can strap you up to an instrument and start firing away with questions. Lie detector tests are instead conducted by highly trained and disciplined technicians, known as polygraph examiners. LIE DETECTION AND FORENSIC PSYCHOPHYSIOLOGY * Lie Detection * It is also referred to as deception detection which uses questioning...
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...students swiping their DeVry ID cards for every scheduled lecture and lab session. The card readers are conveniently located in each classroom and lab. Additional individual instructor policies for determining tardiness and absence are outlined in course syllabi. Remember to swipe your card for every class you attend. Many students have shown absences (especially in labs) for classes that they have been attending because they have forgotten to swipe. Please remember to swipe your card for lecture and lab attendance. If you forget to swipe your card, you may request that your instructor submit an 'Attendance Revision Form' to update your attendance. Check with your instructors (or course syllabus) to find out whether or not their attendance recording policy will allow for modifications after the class session has been conducted. Please do not get into the habit of swiping more than one card. It is in your own best interest to be the one in control of your ID card and your attendance record. Swiping your classmates' cards can be considered a violation of Article III of the student code of conduct and is subject to the disciplinary actions outlined in Article V of the Student Handbook. Students are not allowed to use an instructor's ID code or card to record attendance for a class. This is for your protection. If the instructor is running late, please wait for the instructor to show and swipe their Faculty ID card, this captures all card swipe activity for the class. If the instructor...
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...NEURO-MARKETING Project work Paper No. – CH 6.3 (b) UNDER THE SUPERVISION OF MS. VARTIKA KHANDELWAL DECLARATION BY STUDENT This is to certify that the material embodied in this study entitled “NEURO-MARKETING” is based on my own research work and my indebtedness to other work/publications has been acknowledged at the relevant places. This study has not been submitted elsewhere either wholly or in part for award of any degree. DIVANSHU SAXENA DECLARATION BY TEACHER INCHARGE This is to certify that the project titled “NEURO - MARKETING” done by DIVANSHU SAXENA is a part of his/her academic curriculum for the degree of B.Com (H). It has no commercial implication and is done only for academic purpose. Ms.Vartika Khandelwal Ms. Aruna Jha (Mentor) (Teacher in charge) ACKNOWLEDGEMENT I express my deep sense of gratitude to my mentor Ms. Vartika Khandelwal for encouraging me to take the literature review on the topic of Neuro-Marketing as a part of my Bachelor of Commerce’s curriculum for semester VI. I am very much thankful to her for valuable guidance, keen interest and encouragement at various stages of my literature review work. I would further like to thank my Marketing teacher Ms. Monika Bansal whose guidance and suggestion contributed immensely to the evolution of my ideas on the project. I would also like to thank my friends and family without whom the project would have been a distant reality. Divanshu Saxena ...
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... | | | | | | | | | | | |Chapter Summary/Lecture Organizer | I. INTRODUCING PSYCHOLOGY A. What is Psychology? - The scientific study of behavior and mental processes. Psychology values empirical evidence - information acquired by direct observation and measurement using systematic scientific methods and critical thinking – the process of objectively evaluating, comparing, analyzing, and synthesizing information. Studying psychology offers practical solutions to everyday problems and develops an appreciation for scientific methods of research, as opposed to pseudo psychologies (“false psychologies”) that pretend to discover psychological information through nonscientific methods. B. Psychology’s Goals -The four goals of psychology are: (1) Description - to describe particular behaviors by careful scientific observation, (2) Explanation...
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...Geography plate tectonics and associated hazard notes Plate tectonics and associated hazards Geomorphology – the study of landforms of the earth’s surface Plate tectonics – a theory explaining the structure of the earth’s crust and many associated phenomena as resulting from the interaction of the rigid lithosphere. Geomorphological hazard – an event causing harm to people or property, caused by Geomorphological processes e.g. plate tectonic movement. Francis Bacon 1620 As far back as 1620, Francis Bacon spotted that the west coast of Africa and the east coast of South America looked as if they would fit together, like pieces of a jigsaw puzzle. Between then and 1912 other people identified further similarities between other continental coastlines. Robert Mallet 1870s Robert Mallet was a nineteenth century scientist who managed to measure the speed at which earthquakes spread. Alfred Wegner 1911 While at Marburg, in the autumn of 1911, Wegener was browsing in the university library when he came across a scientific paper that listed fossils of identical plants and animals found on opposite sides of the Atlantic. Intrigued by this information, Wegener began to look for, and find, more cases of similar organisms separated by great oceans. Orthodox science at the time explained such cases by postulating that land bridges, now sunken, had once connected far-flung continents. But Wegener noticed the close fit between the coastlines of Africa and South America. Might the similarities...
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...diary-A reflective journal is a means of recording ideas, personal thoughts and experiences, as well as reflections and insights a student have in the learning process of a course. In addition to the demands of a typical written assignment (e.g. able to give definition on concepts, demonstrate basic understanding of course materials), reflective journal requires the students to think more deeply, to challenge their old ideas with new incoming information, to synthesize the course materials they have learnt into their personal thoughts and philosophy, and also to integrate it into their daily experiences and future actions. The benefits of the reflective learning process are usually accumulated over a period of time, in which the students usually show a series of developmental changes, personal growth and changes in perspectives during the process. 2.journal-journal is an academic magazine published on a regular schedule. It contains articles written by experts in a particular field of study, based on research or analysis that the author, or authors, did. That research might include case studies in the medical field, primary source research in the field of history, or literature analysis. Journal articles are written for experts or students of that particular field who have an advanced field-specific vocabulary and knowledge. A personal record of occurrences, experiences, and reflections kept on a regular basis; a diary. 3.Audio recording-is an electrical or mechanical inscription...
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...history of auditing The evolution of auditing is a complicated history that has always been changing through historical events. Auditing always changed to meet the needs of the business environment of that day. Auditing has been around since the beginning of human civilization, focusing mainly, at first, on finding fraud. As the United States grew, the business world grew, and auditing began to play more important roles. In the late 1800’s and early 1900’s, people began to invest money into large corporations. The Stock Market crash of 1929 and various scandals made auditors realize that their roles in society were very important. Scandals and stock market crashes made auditors aware of deficiencies in auditing, and the auditing community was always quick to fix those deficiencies. The auditors’ job became more difficult as the accounting principles changed, and became easier with the use of internal controls. These controls introduced the need for testing; not an in-depth detailed audit. Auditing jobs would have to change to meet the changing business world. The invention of computers impacted the auditors’ world by making their job at times easier and at times making their job more difficult. Finally, the auditors’ job of certifying and testing companies’ financial statements is the backbone of the business world. Introduction Auditing has been the backbone of the complicated business world and has always changed with the times. As the business world grew strong, auditors’...
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...com/journal/brainsci/ Review Internet and Gaming Addiction: A Systematic Literature Review of Neuroimaging Studies Daria J. Kuss * and Mark D. Griffiths International Gaming Research Unit, Nottingham Trent University, Nottingham NG1 4BU, UK; E-Mail: mark.griffiths@ntu.ac.uk * Author to whom correspondence should be addressed; E-Mail: daria.kuss@ntu.ac.uk; Tel.: +44-789-111-94-90. Received: 28 June 2012; in revised form: 24 August 2012 / Accepted: 28 August 2012 / Published: 5 September 2012 Abstract: In the past decade, research has accumulated suggesting that excessive Internet use can lead to the development of a behavioral addiction. Internet addiction has been considered as a serious threat to mental health and the excessive use of the Internet has been linked to a variety of negative psychosocial consequences. The aim of this review is to identify all empirical studies to date that used neuroimaging techniques to shed light upon the emerging mental health problem of Internet and gaming addiction from a neuroscientific perspective. Neuroimaging studies offer an advantage over traditional survey and behavioral research because with this method, it is possible to distinguish particular brain areas that are involved in the development and maintenance of addiction. A systematic literature search was conducted, identifying 18 studies. These studies provide compelling evidence for the similarities between different types of addictions, notably substance-related...
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...SYSTEM CONCEPTS A system can be simply defined as a group of interrelated or interacting elements forming a unified whole. Many examples of systems can be found in the physical and biological sciences, in modern technology, and in human society. Thus, we can talk of the physical system of the sun and its planets, the biological system of the human body, the technological system of an oil refinery, and the socioeconomic system m of or a business organization. producing outputs in an organized transformation process. Such a interacting components or functions: • Input involves capturing and assembling elements that enter the system to be processed. For example, raw materials, energy, data, and human efforts must be secured and organized for processing. • Processing involves transformation process that convert input into output. Examples are a manufacturing process, the human breathing process, mathematical calculations. w w w .k in system (sometimes called a dynamic system) has three basic in d together toward a common goal by accepting inputs and ia A system is a group of interrelated components working .c o 1 • Output involves transferring elements that have been produced by a transformation process to their ultimate destination. services, For example, finished products, human be and management information must transmitted to their human users. Example A manufacturing system accepts raw materials as input...
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...broader term mental imagery (Taylor and Wilson, 2005). Several other terms including mental practice, mental rehearsal, and visualization have also been used to refer to various components of mental imagery in sport (Morris, Spittle, & Watt, 2005; Taylor and Wilson, 2005; Weinburg & Gould, 2007). Specifically, sport imagery can be defined as using all senses to re-create or create a sport experience in the mind with the goal of enhancing sport performance during training and competition (Morris, Spittle, & Watt, 2005; Vealey & Greenleaf, 2001; Weinberg & Gould, 2007). There is a large amount of empirical evidence that supports that mental imagery works (Liggett, 2000; Moran, 2002; Morris, Spittle, & Watt, 2005; Porter, 2003; Taktek, 2004; Taylor & Wilson, 2005; Vealey & Greenleaf, 2001; Weinberg & Gould, 2007). Anecdotal evidence is also plentiful, including several accounts from well-known athletes of various sports. For example, golfer Tiger Woods has acknowledged the importance of seeing and feeling desired shots in the mind prior to physically hitting the golf ball (Moran,...
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...MEC/CEC, CA/CWA, B.Com & B.Sc. Master Minds 4. Data Storage, Retrieval & DBMS Q.No.1. Write about different coding schemes. BCD: » » » » » » » » » » » » » » » » » » BCD stands for binary Coded Decimal system. This is a 6 bit code i.e. each character is expressed in terms of a 6 bit code. There will be 64 ways of representing digits, alphabets and special symbols. There is no parity bit in this coding scheme. ASCII: ASCII stands for American Standard Code for Information Interchange. This code is extensively used in small computers, peripherals, instruments and communication devices. It is a seven-bit code and has replaced many of the special codes that were previously used. Microcomputers using 8-bit word length use 7 bits to represent the basic code. The 8th bit is used for parity or it may be permanently 1 or 0. With 7 bits, up to 128 characters can be coded. A letter, digit or special symbol is called a character. It includes upper and lower case alphabets, numbers, punctuation marks, special and control characters. Here the first 3 bits are zone bits and the remaining 4 bits represent digit values. ASCII-8: A newer version of ASCII is ASCII-8 code, which is an 8-bit code. With 8 bits, the code capacity is extended to 256 characters. EBCDIC: EBCDIC stands for Extended Binary Coded Decimal Interchange Code. It is a standard character code for large computers. It is a 8-bit code without parity and 9th bit can be used as parity bit. Using 8 bits 256 characters...
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