...Budweiser MAGNUM is a super-premium brew which is the perfect companion to celebratory moments offering a rich, smooth taste crafted using the finest ingredients and an exclusive beechwood aging process. We think the Indian consumer is opening to superior choices & is always on the lookout for something new & exciting. Budweiser MAGNUM is carefully brewed with the finest hand selected ingredients and aged over Beechwood chips for extra richness and smoothness. We think there is a lot of opportunity by way of an ever expanding Indian palette that is looking for new & unique offerings. Budweiser MAGNUM gives us an opportunity to fulfill the need gap that is currently experienced in the high strength beer category by offering a uniquely a smooth beer with a strong taste you can savor. 2. What is the key target audience for this brand? How does MAGNUM differentiate from existing brands in the market? Budweiser MAGNUM is a brand for young achievers who are ambitious and settle for nothing but the best. 3. What is the positioning you are looking at for the brand and why? Budweiser MAGNUM will reinvigorate the beer category, offering the consumers the perfect alternative to spirits. With its super- premium brew we are confident that the Budweiser MAGNUM will do much more than grab the consumers’ attention because of our unique offering. 4. What is the pricing strategy for the brand? Why have you chosen this specific pricing? Budweiser MAGNUM will be priced...
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...Concurrentieanalyse In de concurrentie analyse zal er beknopt weer worden gegeven wat de sterkten en zwakten zijn van onze 5 grootste concurrenten. Onze 5 grootste concurrenten zijn: - Ben & Jerry’s - Mars bv - Ijsboerke - Haagen Dazs - Huismerken Ben en Jerry’s (Liter prijs 12.58 euro) De sterkten zijn dat ze een groot statussymbool zijn, dat ze hun eigen winkels hebben en dat ze maatschappelijk verantwoord ondernemen. Hun zwakke punten zijn hun prijs(1) en hun distributie. Het is namelijk een zeer duur merk en je kunt het nog niet in alle winkels kopen. Mars bv (Liter prijs 3.35 euro) Mars heeft als sterke punten dat ze een bekende merknaam hebben, dat ze relatief goedkoop(1) zijn en dat het ijsje overal verkrijgbaar is. Hun zwakke punten zijn vooral dat ze bekend zijn om hun snoep en niet om het ijs en dat ze hun ijs ook niet heel erg veel promoten. Ijsboerke (Liter prijs 2.85) Ijsboerke is vooral goedkoop(2) dat is een sterk punt. Verder hebben ze een goede distributie want ze komen zelfs naar de klant toe. Ook hebben ze een ijscadeaubon waardoor ze een USP hebben ten opzichten van de concurrenten. En hun laatste sterke punt is de goede gerichte promotie. Ze zijn een tijd sponsor geweest van een wielerploeg. In Belgie is dat een hele grote sport en ze hebben dus veel naamsbekendheid opgedaan. Hun zwakke punt is dat ze een goedkoop imago hebben overgehouden aan hun prijszetting. Haagen dazs (Liter pijs 11 euro) De voordelen van Haagen dazs...
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...Vigilantes in Modern Cinema: Dirty Harry and Taxi Driver The focus of this paper will be the vague distinctions presented between the criminal and the vigilante through an examination and comparison of the films Dirty Harry and Taxi Driver. The inquiry will be concentrated on a character analysis of the Dirty Harry's protagonist, Harry Callahan, antagonist, Scorpio, and Taxi Driver's (anti)hero Travis Bickle. These three characters will be reviewed in their relationship to violence, justice, and purpose. To start, I must admit that the film Dirty Harry struck me as terribly unrealistic. Harry Callahan and Scorpio appeared so absurd simply because they were so incredibly unambiguous, a quality that made the film smack of propaganda. The production crew of Dirty Harry did almost all the thinking for the viewer. At no point in the film would any rational viewer have condoned the actions of Scorpio or condemned Dirty Harry for doing his utmost to stop this incredibly perverse criminal. This was an exceedingly underhanded ploy that exploited the viewer's sense of righteous indignation by concocting exceptional situations where any abuse of jurisprudence could be easily pardoned by the spectator. After recognizing the very obvious fact that Scorpio is the archetypal “bad-guy” one cannot help but notice his doubtful persona. First he kills a woman swimming on a roof-top pool, why? Perhaps she was wealthy, he was making a political statement. Only Harry discovers his note...
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...The number of semi-automatic pistols produced in the United States in 2010 was 1,868,258. The number of revolvers produced was 547,195. In 2011, Michigan sold 2,453 semi-automatic pistols and 1,039 revolvers. With the sale numbers more than 2 to 1 in most states you would think that the wise choice for the consumer would be semi-automatic pistols. I believe this is not true and for most people, they are making a bad choice in pistols. The facts show that revolvers are a far more superior pistol than a semi-auto because they are far more dependable, accurate, and powerful. Whether you are hunting dangerous game or using a pistol for personal protection. A revolver will never fail to fire unless it is unloaded or all the ammo has been fired. On the other hand, all semi-automatic pistols jam and fail to fire, regardless of manufacturer or the highest of quality. There are numerous mechanical levers and springs that all have to be timed properly and all have to work just right for a semi-auto to fire. With all these mechanical devises moving at a very rapid speed every single time a semi-auto is fired there is also a lot of wear happening. For example the 20lb. recoil spring or any spring for that matter when compressed and/or stretched hundreds or thousands of times at an extremely fast speed lose their strength. Worn out parts equals’ failure. People I know that shoot their semi-automatic pistols a lot replace many parts every year such as the recoil spring attempting...
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...Guns Magazine: Loaded... ready... safe! Can your home-defense gun be loaded and quickl... Page 1 of 5 Return to article page This story was printed from LookSmart's FindArticles where you can search and read 3.5 million articles from over 700 publications. http://www.findarticles.com Loaded... ready... safe! Can your home-defense gun be loaded and quickly accessible, yet still be safe? Our handgun editor says "Yes!" and offers several proven strategies. Guns Magazine , Jan 1, 2002, by Massad Ayoob If you keep a gun in your home or workplace, it's only common sense that it be loaded and quickly accessible. The same common sense, however, also tells us the firearm should be inaccessible to children, incompetent adults and unlawful intruders. Having both at once is a tall order, but that doesn't make it impossible. Let's look at a broad spectrum of armed citizens and police officers in this country who have found that when it comes to this important matter -- you can have your cake and eat it too. In The Home John is a detective and gunfight winner who works for a large, West Coast jaw-enforcement agency that serves a very high-crime community. He has investigated a number of violent home invasions, many of which had tragically fatal results. Though most of these were "drug dealer invading and ripping off rival dealer" situations, a disturbing number involved innocent, law-abiding citizens who were helpless once their doors were kicked in. When John gets dressed for work in the...
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...5 Tips for Choosing Art Paintings have never looked this delicious. As you browse our site, let us walk you through 5 helpful tips for choosing the perfect art piece that suits your taste. One of a Kind Imagine the prestige of owning an art work that has no other copy in this universe. All the advances in technology and automation will never surpass the genuine expressions and experiences of a living human being. These are all embodied in the artist's creation. You deserve the unique privilege of owning an original handmade work of art. Peruse them here today. Visual Appeal Do you like what you see? Good art has to appeal to your senses. Look at the visual play of colors, shapes, textures, lines, light, and shadow. Our art expert assembled beautiful pieces for your sensory feast. Enjoy them here. Quality A “masterpiece” is a mix of profound imagination, keen perception, and skilled hands all in one painting. A good artist is able to create exemplary works. Before, masterpieces are only housed in the great museums of our time. Today, owning a one is just a click away. A Unique Story Once you see an artwork that you like, do know the story that inspired its creation. Art is always located at the intersection of individual creativity and a unique culture captured in time. Each piece was created by a unique mind at a unique moment. Unearth these stories here. Authenticity You may never wish to sell or part with art works that you own. But it is exciting to know...
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...Bryan Morales October 21, 2013 Joseph Mallord William Turner/Sheerness as Seen from the Nore/1808/Oil on canvas/MFAH In the work of art Turner uses atmospheric perspective in the sun to show the depth of the sea. He also has what seems as a city in the background to show that it is an active place full of sailors. Behind the city there are some mountains to give it even more depth. Also, there are many other small boats that are used for layering. This is another element used to convey depth. The sun plays a big role in this work. The sun is the guide to our eye. As we look at the boat our eye starts moving to the right just like the sun rays that are given off by the sun. The sun makes the boat stand out by making it the only thing that is being illuminated by it. The waves give the work of art a sense of movement. They all have different shapes to make the waves seem like they’re moving. He also paints some of them with white detail to show where the waves are striking the boats. On the boats we see some people that look terrified, as if a storm is coming their way. The clouds have minor cross hatching where the color change is occurring. It changes from light clouds to dark ones. Overall it’s a great work of art. For me it creates a nice and chilly...
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...Magnum is an ice-cream brand owned by the British/Dutch Unilever company and sold as part of the Heartband line of products in most countries. The ice cream today known as Magnum was launched in Sweden in January 1989 as an upmarket ice cream for the existing Nogger brand, and it was originally manufactured by Frisko in Denmark. The original Magnum consisted of a thick bar of vanilla ice cream on a stick, with real chocolate coating. As there was no real chocolate which could stand the temperature of -40 degrees Celsius, an ad hoc chocolate was developed by Belgian Callebaut. The original Magnum had a weight of 86 grams and a volume of 120 ML. The company also started selling Magnum ice cream cones in 1994 and an ice cream sandwich in 2002. Malaysians are well-known for our penchant for sweet stuffs, like the ravenous fever for French macaroons and red velvet cake that resulted to many retailers set up joint to cater to the madness. And now we have a relatively new dessert place to have ‘dirty’ food porn thoughts with– and it’s a life-long favourite. Move over, free-flowing chocolate fountain; there’s a new Dessert Sheriff in town– the Magnum Cafe! First introduced in Siam Centre, Bangkok, in early 2013, Magnum Cafe had since garnered mass popularity for its wide selection of delectable chocolate-coated confections and even set up shop at several major cities such as Jakarta and Manila. The star item of the establishment is predicted to be the ‘Make My Magnum’...
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...Magnum Technologies Ltd Magnum Technologies Ltd is evaluating an electronics project for which the following information has been assembled: 1. The total outlay on the project is expected to be Rs 50 million. This consists of Rs 30 million of fixed assets and Rs 20 million of current assets. 2. The total outlay of Rs 50 million is proposed to be financed as follows: Rs 15 million of equity, Rs 20 million of term loans, Rs 10 million of bank finance for working capital and Rs 5 million as trade credit. 3. The term loan is repayable in five equal annual installments of Rs 4 million each. The first installment will be due at the end of the first year and the last installment at the end of fifth year. The levels of bank finance for working capital and trade credit will remain at Rs 10 million and Rs 5 million till they are paid back or retired at the end of five years. 4. The interest rates on term loan and bank finance for working capital will be 10% and 12% respectively. 5. The expected revenues from the project will be Rs 60 million per year. The operating costs, excluding depreciation, will be Rs 42 million. The depreciation rate on fixed assets will be 15%as per WDV method 6. The net salvage value of fixed assets and current assets at the end of year 5 will be Rs 5 million and Rs 20 million respectively. 7. The tax rate applicable to the firm is...
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...Both artists, Samuel Palmer and William Blake were two artists that were truly ahead of their time period. Both artists style was so advance for their time they did not fit into their art historical category during their era. Samuel Palmer was born in Surrey Square, St. Mary’s, and Newington. When Palmer was a child he was very frail and required a nurse growing up. Mary Ward would be his nurse to aid young Palmer, and also contributed to the development of his mind, and implanting the love of poetry in him at a young age. Palmer father’s trade was a big factor into Palmer’s intellectual development. The books the father was trading constantly changing, and Palmer’s reading skill was improving greatly and taking in everything he was learning from the various books. He read books like fiction, travel, religion, and poetry. His dad also taught him English, and had intellectual discussion on all type of subjects while walking in the neighbouring countryside. His mother encouraged Palmer copy architectural and botanical drawings and prints of easel paintings and frescoes during his younger years. But Palmer felt copying these skills was not his calling and he preferring authorship. After the death of Palmer’s mother, a minor artist had played an important role in Palmer’s life. That artist name was William Wate that had landscapist ability that cause people to make them interested in his work. Wate happened to have extremes passion for Romantic aesthetic, and also showed...
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...A brief history of photo journalism Created on: May 28, 2008 Last Updated: August 06, 2008 "A picture is worth a thousand words" should be the motto of the photojournalist. It certainly is what they are all about. Who can ever forget some of the most memorable photos of the 20th century? It was the photo journalist who brought us the horror of the holocaust, the joy of the sailor who returned home and the faces of the world. We have been a part of history through the eyes of a camera lens. Photo-journalism is almost as old as the camera itself. The first photo journalist was Carol Szathmari who did documentary photos of the Crimean War in the 1850's. It was Matthew Brady who really should have the title of Greatest photojournalist of the 19th century. His photos of the Civil War were made into engravings and published in Harpers Weekly. They are no less poignant today than they were when he took them over 150 years ago.He brought to life the main players in the Civil War. If it wasn't for him we would not have seen the care worn face of Abraham Lincoln or the meeting of the great generals. It took until the 1880's for photographs to be published in newspapers. The invention of the flash powder allowed photography to go indoors added a whole new dimension to the ability of the photojournalist to tell his story with pictures. It wasn't until the flash bulb was invented along with the 35mm camera that photojournalism really took off. The period between the 1930's and the 1950's...
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...Machine Versus Art Ever since our ancestor chimpanzees started to take advantage of “spear-like weapon” (Choi) and unconsciously began to evolve into a different species, the tool has been changing out lifestyle and social structure all the time. With the development of human intelligence, the tool became more and more complicated and human-friendly, and after the industrial revolution, machines officially became a big part of civilization. Among all kinds of high-tech machines, things like cameras and recording machines created huge effect on artwork. In my essay, I plan to show that although mechanical reproduction can lead to the loss of originality of the artwork, reproduction can be considered as a trade off for multiplicity of shared experience. Long time after Benjamin’s essay was published, Stan Link’s “The Work of Reproduction in the Mechanical Aging of an Art: Listening to Noise” supports his idea of how reproduction can have impact on the audiences, except paintings or movies, from a new aspect: music pieces. The truth is, just as what Link writes in his article, the recording of a music piece or any other kind of sound materials will certainly create tiny differences during the process no matter how strict the condition might be, and the audience will certainly feel different due to the change of surroundings. For instance, if a person went to Lang Lang’s Spring Dance in the concert instead of listening to the same piece on YouTube, he/she is more likely to be...
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...Part 1. The role of the IT manager in organizations My role as head of IT management at Magnum. Thank you for giving me the opportunity to lead IT management at Magnum Enterprises. As head of IT management I will maintain the IT department to the best of my abilities. Since the mission statement reflects the business’s goals, my first order of business will be to review the mission statement of the company. I want to totally understand what Magnum Enterprises is all about to our customers and our employees. I want to also understand why Magnum Enterprises is in business. I will also look at the vision of Magnum Enterprises. I want to ensure that job that I do fully focuses on meeting the mission and vision of the organization. I’ll evaluate the current structure of the IT department to get an understanding of how things are currently managed. I’ll speak with employees to get a feel for the organizational climate of the department. I will manage the six employees that you have given me. I will mentor them, counsel them, and when needed I will provide discipline. I will always communicate my job expectations so that the employees know what will be expected. I will set measurable standards that I will expect all employees to meet. The key word here is measurable. I will provide training to ensure that every employee grows personally and professionally. Information technology rapidly changes. I will ensure that the employees are kept informed and trained on...
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...REMINGTON ARMS CO., LLC Defense Products 870 Remington Drive P.O. Box 700 Madison, NC 27025-0700 Phone: 336-548-8899 Fax: 336-548-7800 www.remingtondefense.com Ammunition represented in this catalog is produced by Remington Arms Co., Inc., at an ISO9001:2000 Registered Facility located in Lonoke, Arkansas. Remington longarms are manufactured to the highest quality and performance standards, providing reliability, safety, performance, durability, and long service life. ©2011 Remington Arms Company, LLC RM2125 SNIPER RIFLES XM2010 SNIPER WEAPON SySTEM Systematically eliminating all variables. The M24 is based on the legendary Model 700™ and 40-X™ rifles. Its unmatched accuracy and reliability have made it the standard in long-range tactical situations, with over 15,000 sold since 1988, and our Sniper Weapon Systems make outfitting your operation as efficient and as simple as possible. From the basic M24 Sniper System – the standard for the U.S. Army since 1988 – to the advanced XM2010 configuration, we include the world-famous rifle and all the premium, service-proven components you need. Remington® was awarded the U.S. XM2010 Army Enhanced Sniper Rifle (ESR) contract in September 2010 to reconfigure up to 3,600 M24 Sniper Weapon Systems after a full and open competition. FOLDING STOCK » Folded Remington® Arms Chassis System captures the bolt handle securely for airborne operations. XM2010 Sniper Weapon System Order # 86442 M24 SNIPER WEAPON SySTEM » 24”...
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...this task I will be explaining the reasons for magnums choice of media for the pink and black campaign. Magnum has chosen various media platforms for advertising their campaign. The list below shows magnums choice of media. YouTube ads/videos Social media Billboards Internet Television An advert of the Magnum pink and Magnum black campaign was released via YouTube, allowing magnum to reach a larger audience and create a viral presence. As well as this, uploading a video on YouTube does not cost anything aside from the cost implicated in production, meaning the awareness of the campaign came at no cost. The campaign was also promoted through social media sites such as twitter, Instagram, and Facebook. A key advantage of using these social platforms is that younger audiences such as teenagers and young adults can be targeted easily through this way as the use of these podiums would give Magnum a more modern image, allowing the campaign to be more popular and a well-known product. As well this, social media includes vast coverage as social content can indirectly boost links to website, improving sales of magnum. Additionally, in order to drive profit Magnum needs to reduce cost as much as possible therefore upholding/stimulating through social sties would help as the cost of marketing is not ample, if magnum sets its own account it would be free instead of hearing a professional agency. Another form of media that magnum selected is billboards which was displayed on...
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