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Maharashtra Tourism

In: Other Topics

Submitted By vaipal
Words 5085
Pages 21
Marketing and Branding Plan for Maharashtra Tourism

K. J. Somaiya Institute of Management Studies & Research
Team Name: Maratha Mawlas

Vaibhav Palaye (vaibhav.palaye@gmail.com/9766325136)
Rahul Shukla (Shukla.d.rahul@gmail.com/9423085776)
Prateek Wadhwa (prateek2709@gmail.com/9920712410)
Tagline: Scintillating Maharashtra- Serene Land of Brave warriors
Facebook Page URL: http://www.facebook.com/pages/Scintillating-Maharashtra/153635334669863

Table of Contents

Sr. No | Topic name | Page No. | 1. | Introduction to tourism in Maharashtra | 3 | 2. | Statics about tourism in the country | 4 | 3. | Business model for Maharashtra tourism department | 5 | 4. | Tour Packages | 6 | 5. | Selection of Brand Ambassador | 8 | 6. | Selection of Tagline | 8 | 7. | Detailed description of television Advertisement | 9 | 8. | Detailed description of Print media | 9 | 9. | Detailed description of Internet media | 11 | 10. | Maharashtra Mahotsav | 14 | 11. | Phase wise implementation of Marketing plan | 15 | 12. | Estimated budget of our Marketing and Branding Strategies | 17 | 13. | Projected Return on Investment through our Revenue generation model | 18 |

INTRODUCTION TO TOURISM IN MAHARASHTRA
Maharashtra ranks second in India when it comes to attraction of foreign tourists. More than two million tourists visit the state of Maharashtra annually. The three UNESCO world heritage sites in Maharashtra, Ajanta caves, Ellora caves and Chatrapati Shivaji Terminus, are highly responsible for the development of tourism in the state. Maharashtra attracts local as well as out of state tourists (From other states of India) through historical forts, serene natural places and blessed religious places. Mumbai which is the capital of Maharashtra or famously called as financial capital of India is the most cosmopolitan city in India. Mumbai

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