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Crosswell International

1. ¿Qué acciones recomendaría usted a Crosswell y a Leonardo Sousa que les permitan llegar al objetivo de R$ 83.00 por caja de pañales?

Para reducir costos y llegar a un precio competitivo en el mercado brasileño, Material Hospitalar debe obtener crédito de 180 días de Crosswell International y ser capaces de vender el producto y cobrar el dinero de la venta en 30 días. En este punto, Material Hospitalar invertirá el dinero en las tasas de depósito de bienes denominados de alto rendimiento. Se depositan los ingresos de dinero por 60 días en 9,25 y nuevamente depositar las ganancias más el interés ganado hasta ahora por otros 60 días en 8,75. Por supuesto, esta estrategia dependerá de la estabilidad del Real brasileño frente a la tasa de cambio del USD. Si el Real se deprecia contra el dólar, los costos aumentarán mucho porque Crosswell (y sus productos) son una empresa de base de costo en USD y sus principales competidores en el mercado brasileño todos fabrican localmente por lo que, cualquier incremento en los costos y por lo tanto en el precio del producto, permitiría que la empresa fuera de la competencia en el mercado brasileño.

La probabilidad de que el tipo de cambio del Real a USD de permanecer estable es muy alto. El Presidente brasileño sólo implementa un nuevo plan económico y existe un compromiso del gobierno para controlar la inflación y mantener el valor del Real, por lo tanto estable contra el dólar. Además, en aquel momento hubo una gran y continua afluencia de capital extranjero y que impediría que el Real se deprecie y también evitaría la alta tasa de inflación en la economía brasileña.

2. ¿Cuáles son los beneficios y los riesgos del señor Sousa si recurre a una carta de crédito a 180 días denominada en dólares para financiar la importación de 15 contenedores de pañales ultradelgados Precioso? ¿Cuáles son los beneficios y los riesgos potenciales para Crosswell?

3. ¿Cuánta utilidad agregada podrá ganar el señor Sousa al aprovecharse de la carta de crédito a 180 días? (Consulte la secuencia de sucesos y fechas descritas en la presentación 5. Suponga que el tipo de cambio y las tasas de depósito permanecen estables) ¿Se puede aplicar esto para reducir el precio que el señor Sousa cobra a los detallistas? ¿Será suficiente?

4. ¿Que tan importante es el tipo de cambio y el riesgo del tipo de cambio para el éxito de este producto en el mercado brasileño? ¿Cambiaría su respuesta si la economía sufriera hiperinflación, no una estabilidad relativa en los precios? ¿Sería distinta su respuesta si Crosswell hubiera elegido facturar en reales brasileños en vez de en dólares americanos?

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