...COMM 10- Elements of Public Speaking Master Make-up Artistry (Informative Speech) Specific Purpose Statement: To inform my audience about the three major types of make-up needed to be a master make-up artist. Central Idea: High Fashion, Character and Prosthetic/Special effects make-up are all skills required in order to be considered a master make-up artist in the industry. Introduction When I was about 3 or 4, I remember watching my mom put on her make up and being completely fascinated by it. Well being the curious little kid that I was, I decided to be exactly like mommy and do what she did. Bad idea! I ended up in the emergency room because I had super glued by eyelashes together. Needless to say, my first experience with “make-up” was not what I’d call great. Since then though, I have grown to love make-up and so I started to wonder what makes someone a master of makeup. Body I. High fashion make-up is the foundation or rather the basics of all three make-up types. A. It’s used to identify a person’s skin type, bone structure, eyebrow and face shape. 1. Identifying all these factors into helping determine what products to use on an individual. B. Its application is solely for beauty purposes. 1. You mostly see this kind of make-up done in editorial spreads in magazines, on television, in films or on the runway. II. Character make-up is to help define and develop the characteristics needed for a certain role. A. This process helps age...
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...same time the product lines targeting young women. We wanted to communicate the corporate slogan. So we decided upon the “Reveal your real self. Be unique. Be Shiseido” copy following the communication umbrella of the company. Regarding the print ads we chose magazines that appeal to our target segment. In addition, trying to communicate uniqueness through TVCs, as mass media is definitely THE WAY to increase brand awareness, we came up with this idea. Imagine we are in Mykonos, the popular island known for its party-animal atmosphere. Everybody gets drunk, does things to show off, is poshy, but our Shiseido girl is different. She is fresh and unique and she knows it. She is by the sea enjoying calmness, the beautiful scenery, reading a book in her ipad. She is unique. She is Shiseido. Internet and social media is also a must do promotional strategy for the young segment. We will have an Android and IOS application, where our girl may try the Shiseido products by uploading a photo. There will also be videos with beauty tutorials for make-up and skincare. On facebook and twitter instant quotes will communicate Shiseido’s values, trend insights, events… and...
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...1.0 INTRODUCTION 1.1 COMPANY’S BACKGROUND Estee Lauder Company was founded in 1946 by Estee Lauder and her husband Joseph Lauder. It is a manufacturer and marketer of four cosmetic product lines, which include skin care, makeup, fragrances and hair care products in the world. In U.S. prestige cosmetics category, Estee Lauder Companies has a market share of about 46 percent. In 1948, Estee Lauder established their first department store account with Saks Fifth Avenue in New York. During the next 15 years, the products were selectively distributed in other stores in the United States. By 1960, Estee Lauder was an international corporation selling their products in the famous Harrod’s Department Store in London. Within a few shorts, they opened outlets in Central America, Denmark, Hong Kong, Italy, Spain, Sweden, Belgium, New Zealand and Switzerland. The first Estee Lauder products sold were Super Rich All Purpose Crème, Crème Pack, Cleansing Oil, and Skin Lotion. Additional brands such as Aramis, a line of prestige fragrance and grooming products for men was launched in 1964, and Clinique, the first dermatologist-guided, allergy-tested, fragrance-free cosmetics brand was launched in 1968. Prescriptive, a color authority with an advanced collection of highly individualized products, was founded in 1979. Lab Series Skincare for Men, specializing in men’s treatment was debuted in 1987. Origins, a plant-based line of skin care, makeup, bath or body and sensory therapy product were...
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...Company Profile Bobbi Brown Cosmetic Company is created by celebrity makeup artist, Bobbi Brown. Bobbi Brown started her business in 1991’s with a lip stick and a simple philosophy “Women want to look and feel their best, only prettier and confidence “. Bobbi Brown, she designed her own cosmetic product and the brand are featuring woman’s natural beauty, it timeless and classic. With the realistic concept of strategic, soonest Bobbi Brown cosmetic has achieved an amazing result in cosmetic market. In year 1995’s, Bobbi Brown has sold over her brand to Estée Lauder Company for further development. Within 10 years, Bobbi Brown has expanded her business to more than 60 countries. “Pretty powerful” is one of the charity program created by Bobbi in America and Cambodia, to empowering women and girls with the basic job skill, education and bring them back into a real society. Date established 1991 Listed in SGX 2000 Corporate HQ & Factory United State Manufacturing Location New York Canada London Japan Korea. Major Market United state Europe Asia Australia SWOT Analyze Strengths * Worldwide recognition by famous makeup artists, celebrities , bloggers and magazine editors. * High quality of the products built a very good market reputation and loyalty. * With all experienced and certified makeup artists as their brand consultants, it is always satisfied customer needs and built...
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...acCosmetics.com speaks to us through a conversation of which we are not aware; we are told messages that implicitly consist of the way western societal standards are set for men and women. Through Mac Cosmetics we are able to define what is beautiful by simply reading through the visual semiotics used. We respond, although passively and sometimes unconsciously, to these messages by defining our place and role in society. Furthermore, many times our own self-worth is lavishly filled or enormously plastered by viewing Mac’s propaganda. However, we continue as faithful customers because it is what our society expects from us: to be faithful consumers. Wherefore, the main argument of the proposed essay is that MacCosmetics.com promotes an intangible, vague and an erroneous representation of people in society, specifically in terms of gender roles and self-appraisal. As an active media channel, Mac Beauty Products alludes to selling beauty but in fact their message is one of negativity towards the naturally beautiful. Therefore, the message they denote implicitly is not the same as the one shown explicitly; the characters, the magic of this company, its current status in the market/society, and our own sentiment towards it frame the way we perceive the message and what message we ultimately perceive. This essay will touch on three specifics: Mac’s message on gender roles as portrayed by their advertisements, Mac’s use of implicit visual semiotics to display the message, and Mac’s...
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...Background M.A.C (Make-up Art Cosmetics) was found by Frank Toskan and Frank Angelo in 1984, Toronto, Canada. Since they were both involved in fashion photography, they soon saw the opportunity of high quality cosmetics for professional photography. The philosophy of the company was to provide high quality and innovative products of “All ages, All races, All sexes”. In its early years, M.A.C geared towards professional make-up artists. They started by giving away their products to make-up artists who works with models and actresses. The endorsement of their products by make-up artists and public figures was a huge boost for M.A.C brand image which contributed to their early success. In 1994, William Lauder, of Estee Lauder Companies, saw the potential in M.A.C as a leader in a new category of cosmetic brands. On the same year, Estee Lauder acquired 51% of the company share with the remaining 49% sold to them in 1998. M.A.C experienced rapid growth under the supervision of Estee Lauder. Today, M.A.C is one of the leading make-up artist brands within Estee Lauder’s make up category, contributing to 38.1% *(>2.9 billion) of its total revenue in FY2010. ii) Product Scope M.A.C offers a variety of professional artist qualified cosmetics, from face to eye, lip and nail makeup. Over the years, their product packaging remains consistent with a black outer case and their logo embedded in the middle with the exception of limited edition products. They also provide make-up related products...
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...Co-op Project Management Grid Objectives and Tasks: Objective 1: Arange a better scheduling method to help cashiers better accommodate customers more affectively by ……. Task: placing cashiers on registers that will not affect the traffic flow of the customers when their shift ends….2 hours Task: split the schedule in to two sides, since there’s always a busier side; the grocery side stays the busiest….3 hours Task: make sure to send cashiers to breaks and lunches on time effectively and to make both sides flow smoothly….3hours Task: make sure to view schedule at beginning of the shift to make sure areas have coverage at the end of shifts and enough to check-out customers…..3hours Total hours for objective one:11 hours Objective 2: develop a safety plan for cart pushers, and analyze a better method for scheduling duties, and using different techniques to make sure it’s a clean environment. Parking lot is clear of carts, and trash is picked up by……. Task: view the schedule ahead of time and schedule cart pushers to work on specific areas outside, and inside of the store…..2hours Task: once assigned a duty, report to ma or any other customer service manager when the task is completed, so that they can start on another task….2 hours Task: Assign three to four cart pushers a day rotating specific tasks and duties so that there is enough coverage during that day…..3 hours Task: Develop a plan to come up and assign recycling bins and putting trash in the trash cans, to...
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...D2 Report – Write up of High Ashurst Introduction ‘A good leader takes the lead. A good leader has personality, courage, clear vision with ambition to succeed. A good leader encourages the team to perform to their optimum all the time and drives organisational success.’(www.mas.org.uk ), (2015) A successful leader is somebody who is good at motivating their team in order to achieve the team goal by being able to communicate with the team verbally as well as non-verbally but still be able to get their message across. A good leader should also have good listening skills, and be enthusiastic to motivate the team which comes with being confidence. A successful leader should also be a leading example for the other members of their team in order for them to learn from their leader and expand their knowledge; also it is very important to encourage the team by giving clear instructions. In addition, as a successful leader they should also give their team feedback which is done through briefing and de-briefing, this is often done after the team have completed a certain task where they then get feedback on what they’ve done well and what they could improve on. An example of a successful leader from the public services and what they do in order to hold that title would be the officer of the Armed forces as they make sure the soldiers which is their team, stays safe by giving clear instructions and being able to encourage as well as motivate their team. This also comes with being...
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...TASK P6-PART B To: Store Manager From: Charlie Boorman Date: 12th November 2015 Subject: Blacklands Farm Overview of the task Firstly, we decided on doing a Bridge building task. The aim of this task was to build a bridge out of the resources provided. Our bridge had to be strong enough so it could to manage to hold a glue stick and other objects the bridge could hold. We first decided to a draw a plan for the bridge on a piece of paper. We then decided to distribute roles based on the skills certain individuals had. Freddie was the leader of the team; he started by rolling the paper to make pillars to support the bridge. At first we struggled to work as a team so he was the one that got the team focused and on track. Jack then started by building the main part of the bridge, which the glue would balance on. I then started cutting off strips of sellotape which we would use to connect the pillars to the main structure of the bridge. On Wednesday 11th November I attended a trip to Blacklands Farm where we had to work in teams to achieve a certain goal. Before we started the team building activity we had to select a leader, so as a group we decided that Alex would fit the role perfectly. We had to deal with situations in which Communication and teamwork was very important. For example, in the team building task we had were given slabs of wood which had to lay down a path to get from one side to another, but if our we took our foot off one of the slabs then they were taken...
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...be able to manage your time. Leaders are typically inundated with tasks and demands on their limited time. Once time is lost you cannot get it back, time cannot be stopped, slowed, or sped up. However, if you become such a fanatic on managing your time you may waste too much time organizing and managing yourself. Complex time management can also become frustrating and cause you to revert back to old ways of no time management at all. Time must be managed effectively. This involves analyzing how you spend your time and then implementing a few methods to get the most out of your time. “Leaders with strong time management and organizational skills are able to role model powerful techniques for their team members, making everyone more productive” (Bilinski, 2012). * Putting off and worrying about projects or tasks. * Procrastination. * Unrealistic time estimates for tasks. * Poor organization. Organize Your Workspace: “Leaders need an organized workspace in order to run successful companies” (Brookins). Throw away unneeded items in your work area that just cause more visual clutter. Items such as additional paper, post-its, notes, etc… just lying around can cause unorganized anxiety. When you have a well-organized desk it is easier to sit down and finish a task or work on a project. Only get out the things you need to work on something and then clean the slate when you are done to start the next task. Organizing notes or reminders in a calendar or on a board can help...
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...SA MP LE HOW-TO BOOKS H OW-TO BOOKS You Can’t Do It All: Effective Delegation for Supervisors Jeanne Baer H OW-TO BOOKS H OW-TO 1 This preview version of our product is protected by copyright law. Copying or distribution of this file is prohibited. SA MP LE You Can’t Do It All: Effective Delegation for Supervisors By Jeanne Baer Coastal Training Technologies Corp. 500 Studio Drive Virginia Beach, VA 23452 You Can’t Do It All: Effective Delegation for Supervisors Jeanne Baer Copyright© 1999 by Coastal Training Technologies Corp. SA MP LE All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that neither the author nor the publisher is engaged in rendering legal, accounting, or other professional service. If legal advice or other expert assistance is required, the services of a competent professional should be sought. Credits: Coastal Training Technologies Corp.: Art Bauer Todd McDonald Editor in Chief: Karen Massetti Miller Designer: Scott Rhone Cover Design and Illustration: Kevin Zdenek Coastal Training Technologies Corp. 500 Studio Drive Virginia Beach...
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...in the table for your answers. TEAM TYPE | DEFINITION/BENEFITS | EXAMPLE | 1. | Temporary teams are hired for specific time or tasks, which would allow the business to alternate teams depending on the business needs. Due to this, the team will be focused on the task they have been set up to do. At the end of the project, the company wouldn’t need to fire the team members as they know their contract is ended at the end of the project. If the business is recruiting, creating temporary teams to do induction tasks would allow the business to analyse employees before hiring them. | Being part of temporary team to do the balloon chair would be a good as the task would get boring as the team would have to constantly perform the task on a daily basis. This could make the team more motivated to perform the task to the best of their abilities as they know they have been selected to do the task. | 2. | By building up a permanent team, the business would save themselves money on both training and salaries as they will already have a capable well-skilled team set up to complete tasks which means they wouldn’t have to re-train staff on the business’s aims and objectives and paying extra fees for the temporary staff. Being part of a permanent team gives the team stability as they know they have a secure job. Also, being part of a permanent team could make...
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...them in their work. Delegation of tasks is important so that the nurse can have more time to critically reason, plan and coordinate healthcare given to patients. The act of delegating is attributed to the fact that, as a registered nurse, one has greater knowledge and critical reasoning ability than the assistive personnel. As a result, the RN has the responsibility of delegating, assigning and supervising the assistive personnel. According to the NCBSN and the ANA, appropriate delegation of tasks can result in effective and safe nursing care (NCSBN & ANA, 2006). In the case study given, the recently graduated registered nurse (RN) is new in the field, thus does not have enough experience with regard to attending to six patients during the morning shift. Six patients are too many for the new RN thus, need for the UHCW. Delegation of duties as stated earlier on should be done so that the registered nurse gets enough time to complete tasks that require his or her specialized attention and knowledge. The reason why the RN has delegated the UHCW to assess the patients’ vital signs is so that he or she can do the final touches with regard to personal hygiene care. This reason is not professional enough in that the RN can use the help of the UHCW in completing the personal hygiene care process. The UHCW can gather up the dressing the used up dressing materials and subsequently deliver them to the cleaners for washing while the RN prepares to make sound judgement in coordinating care...
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...you may accidentally schedule tasks when resources are not actually available. Calendars are part of determining availability of resources. In MS Project, calendars define the working and non-working time for the project and for each resource assigned to the task. As a change is made to a calendar, MS Project automatically reschedules all tasks affected by the change. Using Calendars There are two types of calendars in Project: base calendars and resource calendars. Base calendars define the working days and working hours for a project or a set of resources. Resource calendars define the working days and working hours for a specific resource. The default base calendar (also known as the project calendar) is called Standard. This standard calendar is usually set as an 8-hour day, 40-hour week, Monday through Friday, with no holidays. However, you can modify this standard calendar, but it is not recommended. MS Project also comes with two other base calendars: a 24-hour calendar and a night shift calendar. You can also create your own base calendars. You can manipulate such options as default start time and hours per day. Note: Resource calendars are updated automatically when the base calendar assigned to the resource changes. But changes to the default calendar options are not automatically displayed in the base calendar. When we first set up this project, MS Project assumed the Standard calendar. As we entered task...
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...Key Constraints Chapter 12 .....................Take It One Oil Barrel At A Time Chapter 13 .....................Put the Pressure on Yourself Chapter 14 .....................Maximize Your Personal Power Chapter 15 .....................Motivate Yourself Into Action 2 Chapter 16 .....................Practice Creative Procrastination Chapter 17 .....................Do the Most Difficult Task First Chapter 18 .....................Slice and Dice the Task Chapter 19 .....................Create Large Chunks of Time Chapter 20 .....................Develop a Sense of Urgency Chapter 21 .....................Single Handle Every Task Putting It All Together 3 Preface Thank you for picking up this book. I hope these ideas help you as much as have helped me and thousands of others. In fact, I hope that this book changes your life forever. There is never enough time to do everything you have to do. You are literally swamped with work and personal responsibilities, projects, stacks of magazines to read and piles of books you intend to get to one of these days as soon as you get caught up. But the fact is that you are never going to get caught...
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