...beauty have changed since the book was written and that modern American society has taken on new views of what it means to be beautiful. Men and women today can use cosmetics as part of a regular beauty routine to achieve certain beauty standards and to increase confidence. Throughout the last century in America, the very meaning of beauty has changed very often: from the Gibson Girl in the early 1900s to the flappers in the 1920s, from the full-figured pin-up girls of the 1940s and the 1950s to the “heroin chic” waifs of the 1990s, what the western world considered beautiful changed with each decade. When one considers beauty, it is now most likely physical appearance that comes to mind. Hilhorst notes, “The view that physical beauty can be conceived of as a value in its own right is, however, a modern thought.” Hilhorst explains in “Physical Beauty: Only Skin Deep?” that the modern idea of beauty is a product of the 1960s. Before then, personality traits such as trustworthiness and reliability could make a person beautiful. Inner beauty was just as, or possibly more important than physical appearance. (Hilhorst) As time has passed, our perception of beauty has changed with it. “In the post-war period of the 1950s, a busty, voluptuous hourglass look was...
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...“Make up life” Specific Purpose: To inform my audience about the three major types of make-up needed to be a master make-up artist. Central Idea: High Fashion, Character and Prosthetic/Special effects make-up are all skills required in order to be considered a master make-up artist in the industry. Introduction I. When I was around 5 or 6, I always saw my mom to do make up dress up and go to work. II. I always want to do make up before I go to school. But she never let me to do make up. III. One I decided that I’m goanna cut my eyebrows when my dad razor, and I did. IV. When my mom come home she saw I cut my both eye brows half and I’m look like a jokers then she have to put make up and done my eye brows. V. Needless to say, my first experience with “make-up” was not what I’d call great. Since then though, I have grown to love make-up and so I started to wonder what makes someone a master of makeup. VI. And I’m still not that good in make up but I try. Transitions: Lets start by looking at make up 3 basic types. * High fashion make-up * Character make-up * Special effects make-up I. High fashion make-up is the foundation or rather the basics of all three make-up types. A. It’s used to identify a person’s skin type, bone structure, eyebrow and face shape. B. Identifying all these factors into helping determine what products to use on an individual. 1.Its application...
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...COMM 10- Elements of Public Speaking Master Make-up Artistry (Informative Speech) Specific Purpose Statement: To inform my audience about the three major types of make-up needed to be a master make-up artist. Central Idea: High Fashion, Character and Prosthetic/Special effects make-up are all skills required in order to be considered a master make-up artist in the industry. Introduction When I was about 3 or 4, I remember watching my mom put on her make up and being completely fascinated by it. Well being the curious little kid that I was, I decided to be exactly like mommy and do what she did. Bad idea! I ended up in the emergency room because I had super glued by eyelashes together. Needless to say, my first experience with “make-up” was not what I’d call great. Since then though, I have grown to love make-up and so I started to wonder what makes someone a master of makeup. Body I. High fashion make-up is the foundation or rather the basics of all three make-up types. A. It’s used to identify a person’s skin type, bone structure, eyebrow and face shape. 1. Identifying all these factors into helping determine what products to use on an individual. B. Its application is solely for beauty purposes. 1. You mostly see this kind of make-up done in editorial spreads in magazines, on television, in films or on the runway. II. Character make-up is to help define and develop the characteristics needed for a certain role. A. This process helps age...
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...same time the product lines targeting young women. We wanted to communicate the corporate slogan. So we decided upon the “Reveal your real self. Be unique. Be Shiseido” copy following the communication umbrella of the company. Regarding the print ads we chose magazines that appeal to our target segment. In addition, trying to communicate uniqueness through TVCs, as mass media is definitely THE WAY to increase brand awareness, we came up with this idea. Imagine we are in Mykonos, the popular island known for its party-animal atmosphere. Everybody gets drunk, does things to show off, is poshy, but our Shiseido girl is different. She is fresh and unique and she knows it. She is by the sea enjoying calmness, the beautiful scenery, reading a book in her ipad. She is unique. She is Shiseido. Internet and social media is also a must do promotional strategy for the young segment. We will have an Android and IOS application, where our girl may try the Shiseido products by uploading a photo. There will also be videos with beauty tutorials for make-up and skincare. On facebook and twitter instant quotes will communicate Shiseido’s values, trend insights, events… and...
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...1.0 INTRODUCTION 1.1 COMPANY’S BACKGROUND Estee Lauder Company was founded in 1946 by Estee Lauder and her husband Joseph Lauder. It is a manufacturer and marketer of four cosmetic product lines, which include skin care, makeup, fragrances and hair care products in the world. In U.S. prestige cosmetics category, Estee Lauder Companies has a market share of about 46 percent. In 1948, Estee Lauder established their first department store account with Saks Fifth Avenue in New York. During the next 15 years, the products were selectively distributed in other stores in the United States. By 1960, Estee Lauder was an international corporation selling their products in the famous Harrod’s Department Store in London. Within a few shorts, they opened outlets in Central America, Denmark, Hong Kong, Italy, Spain, Sweden, Belgium, New Zealand and Switzerland. The first Estee Lauder products sold were Super Rich All Purpose Crème, Crème Pack, Cleansing Oil, and Skin Lotion. Additional brands such as Aramis, a line of prestige fragrance and grooming products for men was launched in 1964, and Clinique, the first dermatologist-guided, allergy-tested, fragrance-free cosmetics brand was launched in 1968. Prescriptive, a color authority with an advanced collection of highly individualized products, was founded in 1979. Lab Series Skincare for Men, specializing in men’s treatment was debuted in 1987. Origins, a plant-based line of skin care, makeup, bath or body and sensory therapy product were...
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...Company Profile Bobbi Brown Cosmetic Company is created by celebrity makeup artist, Bobbi Brown. Bobbi Brown started her business in 1991’s with a lip stick and a simple philosophy “Women want to look and feel their best, only prettier and confidence “. Bobbi Brown, she designed her own cosmetic product and the brand are featuring woman’s natural beauty, it timeless and classic. With the realistic concept of strategic, soonest Bobbi Brown cosmetic has achieved an amazing result in cosmetic market. In year 1995’s, Bobbi Brown has sold over her brand to Estée Lauder Company for further development. Within 10 years, Bobbi Brown has expanded her business to more than 60 countries. “Pretty powerful” is one of the charity program created by Bobbi in America and Cambodia, to empowering women and girls with the basic job skill, education and bring them back into a real society. Date established 1991 Listed in SGX 2000 Corporate HQ & Factory United State Manufacturing Location New York Canada London Japan Korea. Major Market United state Europe Asia Australia SWOT Analyze Strengths * Worldwide recognition by famous makeup artists, celebrities , bloggers and magazine editors. * High quality of the products built a very good market reputation and loyalty. * With all experienced and certified makeup artists as their brand consultants, it is always satisfied customer needs and built...
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...acCosmetics.com speaks to us through a conversation of which we are not aware; we are told messages that implicitly consist of the way western societal standards are set for men and women. Through Mac Cosmetics we are able to define what is beautiful by simply reading through the visual semiotics used. We respond, although passively and sometimes unconsciously, to these messages by defining our place and role in society. Furthermore, many times our own self-worth is lavishly filled or enormously plastered by viewing Mac’s propaganda. However, we continue as faithful customers because it is what our society expects from us: to be faithful consumers. Wherefore, the main argument of the proposed essay is that MacCosmetics.com promotes an intangible, vague and an erroneous representation of people in society, specifically in terms of gender roles and self-appraisal. As an active media channel, Mac Beauty Products alludes to selling beauty but in fact their message is one of negativity towards the naturally beautiful. Therefore, the message they denote implicitly is not the same as the one shown explicitly; the characters, the magic of this company, its current status in the market/society, and our own sentiment towards it frame the way we perceive the message and what message we ultimately perceive. This essay will touch on three specifics: Mac’s message on gender roles as portrayed by their advertisements, Mac’s use of implicit visual semiotics to display the message, and Mac’s...
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...Background M.A.C (Make-up Art Cosmetics) was found by Frank Toskan and Frank Angelo in 1984, Toronto, Canada. Since they were both involved in fashion photography, they soon saw the opportunity of high quality cosmetics for professional photography. The philosophy of the company was to provide high quality and innovative products of “All ages, All races, All sexes”. In its early years, M.A.C geared towards professional make-up artists. They started by giving away their products to make-up artists who works with models and actresses. The endorsement of their products by make-up artists and public figures was a huge boost for M.A.C brand image which contributed to their early success. In 1994, William Lauder, of Estee Lauder Companies, saw the potential in M.A.C as a leader in a new category of cosmetic brands. On the same year, Estee Lauder acquired 51% of the company share with the remaining 49% sold to them in 1998. M.A.C experienced rapid growth under the supervision of Estee Lauder. Today, M.A.C is one of the leading make-up artist brands within Estee Lauder’s make up category, contributing to 38.1% *(>2.9 billion) of its total revenue in FY2010. ii) Product Scope M.A.C offers a variety of professional artist qualified cosmetics, from face to eye, lip and nail makeup. Over the years, their product packaging remains consistent with a black outer case and their logo embedded in the middle with the exception of limited edition products. They also provide make-up related products...
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...Honda A and Honda B (2 cases) * Which of the two descriptions seem closer to reality of the Honda’s successful expansion in USA? The two accounts of how Honda entered into the US market are very different; The Boston Consulting groups (BCG) report clearly shows a deliberate approach to Hondas strategy in penetrating the US motor cycle market. The report documented by Richard Pascale shows a clearly defined emergent strategy. The following study is to better understand the Key differences between these two accounts of Honda's entry into the US motorcycle market. The BCG report was requested by the British government to investigate why the UK motorcycle industry in the USA had declined since 1960. The report identified two main factors that led to the UK motorcycle industry dissolving in the US. 1. Market share loss. 2. Poor Manufacturing, technological and distribution techniques. The BCG report states that Hondas success in the US market was because of a clearly defined deliberate strategy. Hondas great success in its home country (Japan) had given Honda a highly competitive cost position to peruse other international markets. The increasing demand of Honda products in Japan led Honda to decrease the cost of out-put while increasing the level of out-put; Honda used this competitive advantage it penetrate the US market and gain a relatively high market share. The BCG report states that Honda entered the US and identified small bikes as their target market, this account...
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...Michael Kors: The Last Word in Luxury Michael Kors handbags always reflect style and substance. And that’s exactly why everyone wants to own one of them. It helps you to make a style statement. It enables you to stand out among a crowd. To sum it up, it makes you feel special. The brand Michael Kors always evoked feelings of pride and luxury among its innumerable owners. It has class and it projects the indomitable spirit of the modern women. It has a unique charisma and a lazy elegance, which endears it to its aficionados. Rather than being a mundane women’s accessory, MK handbags define the personality of its owner in a delectable manner. It boosts her confidence and allows her to flaunt her persona in front of enchanted connoisseurs. Michael Kors is not just another run-of-the-mill luxury brand, which spawns and inundates the upscale retail stores. MK handbags are exotic and unique pieces of art crafted out of leather. You just can’t fail to fall in love with them. The exquisite designs of MK handbags make you swoon over them. Its stylish and chic appearance makes you drool. And you will find it hard to resist the temptation to make one of them your own. Well, we want you to succumb to this temptation. Surrender to it without even an iota of remorse or guilt and enjoy the comfort and style of Michael Kors handbags. You can select from an amazing range of eclectic MK handbags online and become a proud owner of this valuable possession with ease. Buying MK handbags...
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...ASSIGNMENT STRATEGIC MANAGEMENT: CASADELLIBRO.COM The definition of the target is basic in order to choose which platform (Unix or Microsoft) is more suitable for Casa del Libro, and the target is pretty clear: to position the chain in the main Spanish cities and to become the top name for book sales in the national market. In addition we should also not forget about the rivals: El Corte ingles, which by that time has already successfully entered the on-line books sales market and FNAC that was slightly behind but still able to enter the competition. The decision to just change the platform to the cheaper and simpler version that the team in my opinion will find easier to deal with seems to be a very easy one, but it not as easy as it seems. If I were Nacho Somalo I would prefer the UNIX platform, because of the following reasons. In the first place, the Microsoft platform that has the big advantage that the price is cheap, even though its maintenance does not exist and nobody from the team has tested it and no one can guarantee that it would not need changes and additional investments. Though The UNIX platform is twice as much expensive as the Microsoft one, it has already been tested, the team has found drawbacks which can be removed in the future. Secondly, upon one of the strongest points of the UNIX system is availability. For the online book store the uptime of a website is absolutely critical, because being unavailable even for some minutes...
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...makefile就像一个Shell脚本一样，其中也可以执行操作系统的命令。 makefile带来的好处就是——“自动化编译”，一旦写好，只需要一个 make命令，整个工程完全自动编译，极大的提高了软件开发的效率。 make是一个命令工具，是一个解释makefile中指令的命令工具，一 般来说，大多数的IDE都有这个命令，比如：Delphi的make，Visual C++的nmake，Linux下GNU的make。可见，makefile都成为了一 种在工程方面的编译方法。 现在讲述如何写makefile的文章比较少，这是我想写这篇文章的原 因。当然，不同产商的make各不相同，也有不同的语法，但其本质 都是在“文件依赖性”上做文章，这里，我仅对GNU的make进行讲 述，我的环境是RedHat Linux 8.0，make的版本是3.80。必竟，这个 make是应用最为广泛的， 也是用得最多的。 而且其还是最遵循于IEEE 1003.2-1992 标准的（POSIX.2） 。 在这篇文档中，将以C/C++的源码作为我们基础，所以必然涉及一些 关于C/C++的编译的知识，相关于这方面的内容，还请各位查看相关 的编译器的文档。这里所默认的编译器是UNIX下的GCC和CC。 0.1关于程序的编译和链接 在此，我想多说关于程序编译的一些规范和方法，一般来说，无论是 C、 C++、 还是pas， 首先要把源文件编译成中间代码文件，在Windows 下也就是 .obj 文件，UNIX下是 .o 文件，即 Object File，这个动作 叫做编译（compile） 。然后再把大量的Object File合成执行文件，这 个动作叫作链接（link） 。 编译时，编译器需要的是语法的正确，函数与变量的声明的正确。 对 于后者，通常是你需要告诉编译器头文件的所在位置（头文件中应该 只是声明，而定义应该放在C/C++文件中） ，只要所有的语法正确， 编译器就可以编译出中间目标文件。一般来说，每个源文件都应该对 应于一个中间目标文件（O 文件或是OBJ文件） 。 链接时，主要是链接函数和全局变量，所以，我们可以使用这些中间 目标文件（O 文件或是OBJ文件）来链接我们的应用程序。链接器 并不管函数所在的源文件，只管函数的中间目标文件（Object File） ， 在大多数时候，由于源文件太多，编译生成的中间目标文件太多， 而 在链接时需要明显地指出中间目标文件名，这对于编译很不方便， 所 以，我们要给中间目标文件打个包，在Windows下这种包叫“库文件” （Library File)，也就是 .lib 文件，在UNIX下，是Archive File，也 就是 .a 文件。 总结一下，源文件首先会生成中间目标文件，再由中间目标文件生成 执行文件。在编译时，编译器只检测程序语法，和函数、变量是否被 声明。 如果函数未被声明， 编译器会给出一个警告，但可以生成Object File。而在链接程序时，链接器会在所有的Object File中找寻函数的 实现，如果找不到，那到就会报链接错误码（Linker Error） ，在VC 下，这种错误一般是：Link 2001错误，意思说是说，链接器未能找到 函数的实现。你需要指定函数的Object File. 好，言归正传，GNU的make有许多的内容，闲言少叙，还是让我们 开始吧。 1 Makefile介绍...
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...The Media: Without Make Up On December 4, 2012, 10.3 million people impatiently gathered together to watch a very important event aired on CBS. Were 10.3 million people participating in a revolutionary debate? Or were they watching Obama give a speech about the progress of a ten-year fiasco in Afghanistan? Neither, in fact they we were gathering together to watch the 2011-2012 Victoria Secret Fashion Show. The sixth floor lounge of Day Hall, here at Syracuse University, was packed with girls ready to watch rail-thin models strut down the runway, as they eat away the pint of Ben & Jerry’s ice cream. Facebook and Twitter had millions of people updating their status about this worldwide-recognized show. Such as, “Not eating for the rest of the week,” “She is not real, how is she so perfect?” or sarcastic comments such as “I’m glad I look exactly like all those Victoria Secret models” (Profitable Objectification). This show is a perfect example of how the media negatively affects our society. Not only does the Victoria Secret Fashion show cause women to question their beauty, but it also instills unrealistic expectations of what women should look like to all the men. The media has a great influence on our view of beauty and has created a false perception of what females should look like. This has made it difficult for anyone that does not fit this ‘ideal’ body to accept themselves the way they are. Celebrities and models have become a representation of the ‘perfect’ body image...
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...Next Up: CC Creams The first mass CC cream to be introduced in the U.S., the biggest market in the world for color cosmetics (by retail sales), was Olay Total Effects CC Tone Correcting Line, which arrived on shelves toward the end of 2012. The brand claims to treat seven signs of aging, as well as providing color correction and UV protection. It hits all the right spots, but in multiple categories—and that might encourage brand cannibalization trends going forward. The CC development is clever, and like BB, the trend originally came from Asia. In effect, CC creams have taken a concept that has worked extremely well and given it a marketing overhaul just at the moment when demand was starting to look vulnerable. The world’s biggest soft drink manufacturers activate this re-branding strategy all the time in order to stay ahead of the game. And it works. Make no mistake about it. CC creams and their spin-offs will be a big hit in Western markets in 2013—and they could blur the boundaries between skin care and makeup even more than BB creams. And as yet, it is unclear whether that will have negative implications over the long-term. It might be that consumers simply get used to what, in effect, is a new and fast-growing beauty care category, made up of skin care/makeup hybrids. Air Cushion Makeup: The Next Big Beauty Trend? Posted: April 7, 2014 In a video post on Euromonitor International’s website, “Air Cushions Taking the Color Cosmetics Market in Korea by Storm,” Euromonitor...
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...What “Makes Up” Makeup: A Short History of Cosmetics At the start of every morning, my mother wakes up an hour earlier than necessary to “put on her face.” As a kid, I never understood what she was doing and was constantly annoyed that it would take her extremely long to get ready to go somewhere that was barely down the street. Why was she putting makeup on to go grocery shopping? To my grandma’s house? “Because I like to, Shyla,” was the only answer I ever got. But being that young, makeup was something you only wore on special days: on Halloween, to disguise yourself as someone else or a wedding, to be pretty. My mom wearing it daily confused me. As a woman, contradictions are shot at you like bullets. “Be natural, but don’t you dare have any blemishes, pimples, scars or hair anywhere that isn’t your head.” “A girl wearing absolutely no makeup, bare faced and natural isn’t enough, but a girl wearing heavy eyeshadow and face makeup is slutty.” Everything we do is somehow scrutinized through the eyes of what a man would or wouldn’t like. We have an endless list of standards we must live up to, all the while making sure to be ourselves, because guys don’t like fake girls. Some view makeup as a weapon of destruction, like it’s lying to the world, making people appear to be flawless models with it, but completely different person without it. All those years of watching my mom layer on product after product, wondering what the point of all of it was, I realized makeup...
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