...business strategy Individual Assignment Table content Content Page number Acknowledgement……………………………………………………………….……………1 Executive summary ……………………………………………...………………………..…..2 Introduction 4 Task 01 – Report 6 (LO 1.1) Strategic context 6 (LO2.3) Stakeholder analyzing 9 (LO2.1) Organizational audit 11 Porter’s Value Chain for Coca Cola Company 11 VRIO Framework 14 (LO 2.2) Environmental audit 16 PEST analysis 16 Porter’s five forces analysis 18 SWOT analysis for Coca Cola Company 20 (LO1.3) Different planning techniques 22 Product life cycle 24 BCG Matrix 25 GE Matrix 26 (LO1.2) Criticisms of strategic planning 27 (LO 3.1) Ansoff’s Growth Strategies 29 (LO3.2) Future strategy for the Coca Cola Company 33 (LO4.1) Roles and responsibilities for strategy implementation 34 (LO4.2) Resources requirements for new strategy (Water purification system) 36 (LO4.3) Time scale to monitor the strategy 37 Conclusion 38 References 39 List of Figures IV. IV. Figure Page Number Figure 01 – Stakeholder analyzing 9 Figure 02 - Porter’s Value Chain 11 Figure 03 - VRIO framework 15 Figure 04 - PEST analysis 16 Figure 05 - Porter’s five forces analysis 19 Figure 06 - BCG Matrix 25 Figure 07 - GE Matrix 26 Figure 08 - Ansoff’s Growth Strategies 29 Figure 09 - Ansoff’s Growth Strategies for Coca Cola 32 Figure 10 - Time scale……………………………………………………………………......37 Introduction In this assignment describe the strategies of...
Words: 8189 - Pages: 33
...L'Oréal, the world's largest cosmetics and beauty company, was founded in 1907 by the French chemist, Eugene Schueller. After a little over a century of steady growth, L'Oréal has jumped from being a small family business to become the world’s leader in the cosmetics industry. Today, the L'Oréal group has regions in more than 150 countries in the world that are home to 283 branches, more than 100 agents, 50,491 employees, 42 factories, and more than 500 high-quality and popular brands of cosmetics. Their "global or nothing" strategy allows L'Oréal to take market segmenting even further by custom developing and marketing products to meet the specific demands of any given country or region. In order to clarify different product positioning in Asia, L'Oréal decided to move from “the open-shelf brand” in Europe up to “the top international brand” in Asia. In Asian countries, L'Oréal set up their counters in upscale department stores according to the Asia specific marketing channel strategy. However, this “accessible luxury brand” strategy did not meet the levels of success they anticipated. The reason for this is that the image of the texture or packaging of their products failed to reflect the luxury image that are so important to marketing in Asia. They failed to understand the significance of the fact that texture and packaging in Asia is more delicate than the required standard in Europe. L'Oréal must prove that the quality of their product shows "significant improvement"...
Words: 960 - Pages: 4
...SwansonJ. Charlene Davis Yushan Zhao. “Art for Art's Sake? An Examination of Motives for Arts Performance Attendance.” Nonprofit and Voluntary Sector Quarterly Vol 37, Issue 2, pp. 300 – 323. First published date: December-10-2007 Scott Swanson is a professor of Management and Marketing at the University of Wisconsin-Eau Claire. J. Charlene Davis has a PHD in Maketing and is a professor of Business Administration at Trinity University. Yushan Zhao is a Marketing Professor at the University of Wisconsin Whitewater. Their article “Art for Art's Sake? An Examination of Motives for Arts Performance Attendance” was published in a peer reviewed journal and examines the attendance of art performances from the perspective of psychology and marketing. In the paper, the authors list motives that patrons have for attending art performances and discuss statistics relating to that motive. The motives listed include aesthetics, education, escape, recreation, self-esteem enhancement, and social interaction. They go on to discuss demographics of patrons and analyze the different motives using numbers and formulas. They then compare...
Words: 1249 - Pages: 5
...Brief Description of Company (MTN Nigeria) MTN Group Company is a leading multinational telecommunications group that provides network access for mobiles and business solutions. It has established itself in 22 countries in Africa and the Middle East; it has subscribed more than 203.8 million. MTN Nigeria is a part of the MTN Group, Africa's leading Telecommunications Company. It came into being in Nigeria on May 2001 as the first GSM network to make a call following the globally lauded Nigerian GSM auction conducted by the Nigerian Communications Commission(NCC) earlier in that year. Thereafter the company launched full commercial operations beginning with Lagos, Abuja and Port Harcourt. These cities were strategically selected for these reasons...
Words: 1564 - Pages: 7
...Marketing Mix: 7Ps Analysis of ASUS U32U Notebook I Executive Summary The marketing mix concept is one of the core concepts of marketing theory. Traditionally, the marketing mix was known as the 4Ps – Product, Price, Place and Promotion. As marketing became a more sophisticated discipline, a fifth ‘P’ was added – People, and recently, two further ‘P’s were added, mainly for service industries – Physical evidence and Process. Thus, the marketing mix is now known as the 7Ps. The current report seeks to identify how the product ASUS U32U– DS31 13.3" Notebook delivers value and satisfaction to the customers through the marketing mix perspective. As a qualitative research, a brief describe the product characteristics will be first highlighted. Consequently, the paper will concentrate on the central point – analysis of the marketing mix 7Ps based on how the product delivers value and satisfaction to customer. To sum up the report, summary findings will be presented in the conclusion part, as well as the recommendation and further improvements. II Table of Contents Executive summary Table of contents II III 1. Introduction 2. The product and the company 3. Product 4. Price 5. Place 6. Promotion 7. Physical evidence 8. Processes 9. People 10. Conclusion & Recommendations 1 2 2 3 4 5 7 8 8 9 References 10 III 1. Introduction ASUS U32U – DS31 13.3" Notebook was launched in April, 2012. It is perfect for those who are looking for a notebook with a long...
Words: 3577 - Pages: 15
...Research Memo Date: October 16, 2013 To: Prof. Hastings From: Riki Kotaka Subject: How do music companies address the issue the music sales has been declining? Introduction Music is essential for our lives, however it is difficult for those who get involved with music industry to make a profit. Music industry has been shrinking since 1999 when Napster, pioneering music file share service, was founded [1 McCormick]. In 1990’s when the music sales were at the peak, the total global music revenue was around $30 billion, but the one in 2012 was only $16.5 billion [2 Pfanner]. I did summer internship at Sony Music Entertainment in Tokyo for a month. I’ve participated in some meetings to consider marketing plans for musicians. One main reason of the sales declination is an illegal downloading. Although laws prohibit illegal downloading, there are still massive illegal downloading websites on the Internet. However, global music sales in 2012 increased for the first time since 1999, and the number of songs downloaded illegally was declined to 210 million in comparison to 1.2 billion in 2008. [3 Sherwin] It seems that music companies finally found some efficient ideas to overcome illegal downloaders. Do music companies actually increase their profits? And how did music companies start adjusting the situation? The purpose of the research paper is to figure out the main reasons why music sales finally increased, any differences to market music products and if the situation...
Words: 2134 - Pages: 9
...Research paper: | | Cause of the unaware of customer about Vietnam seafood despite the high position in exporting Student : Trương Nguyễn Diễm Phương Student ID : 10DH41069 Instructor : Mr. Văn Minh Tâm I/ Abstract Nowaday, the exporting of seafood is one of the best sectors that bring high turnover for Vietnam. Vietnamese seafood products are present in over 155 countries on the world; however, the customers have had no impressing about Vietnam seafood or at least, they just know Vietnam seafood as an supplier. An aim of our research was to find out the reasons of the image of Vietnam seafood has not been sent to customer. We have carried out observations of some large supermarkets in Ho Chi Minh City, along with conducting a survey (questionnaire) on some groups of urban population. Other accurate information about the essence of Vietnam seafood was collected to get the most objective point of view. The results indicated that the brand building and promotion of Vietnam seafood were very feeble. II/ Introduction Through 15 years of the reform, the Vietnam economy had more positive achievements which affected most of the aspects in life. We got the crucial achievements Agriculture, especially the seafood export. Every year, the firgures, the reports are the delighful results...
Words: 1975 - Pages: 8
...Strengths As it has become increasingly clear there is a new, exciting, and booming market for Tablets with over 4 million units1 purchased and more selling everyday. Research in Motion has long dominated the business world and is widely known for their innovating product, which has now sold over 60 million units worldwide, the BlackBerry. Now as an addition build upon the BlackBerry a new product the Playbook tablet is set to hit stores in early 20112 in an attempt to catch on to the tablet phenomenon. As this new market of tablets has competitors lining up to release their own versions of the tablet RIM is facing growing concerns of impeding competition in their steady enterprise market. They are faced with the growing technological convergence of communications, entertainment and business tools as well as the growing over lap of personal and business uses for these tools. RIM’s Palybook could potentially take a strong presence in the tablet market by focusing on the strengths that RIM has already established and taking advantage of the current gaps in Apple’s iPad model which currently dominants the tablet market. RIM has established themselves as the front-runners in the enterprise world. This was accomplished by meeting the extreme requirements of security and reliability needed to govern an entire business network3. The Playbook simple builds upon an IT structure that is already established in almost every major corporation by tethering to a BlackBerry on a short range,...
Words: 2380 - Pages: 10
...Table of Contents Task 1 5 Describe the main stage of the purchase decision-marking process 6 Identify customer's buyer behaviour and explain the factors may affact it ……………………………………………….7 Evaluate the relationship between brand loyalty, corporate image and repeat purchasing……………………….8 Task 2 13 Evaluate different type of market research techniques 14 Use source of primary/secondary data to achieve marketing research objectives 16 Assess the validity and reability of market research findings 17 Prepare a market research plan to obtain information in a given company 19 Task 3 22 Assess market size trends for a chosen target market 23 Plan and carry out a competitor analysis on a rival 24 Evaluate organization's opportunities and threats 27 Task 4 30 Evaluate various techniques of assessing you customers responses 31 Design and complete a customers satisfaction survey 32 Review the success of a completed survey 31 Appendix 34 References 36 Task 1 Task 1 (Outcome 1) a. Describe the main stages of the purchase decision-making process within your chosen company * Refreshing drink is the basic human’s demand. Therefore, it is understandable when people expect to have a comfort drink to satisfy thirst. In Vietnam, Pepsi and Coca Cola took large amount of market share in beverage industry, applying consumer buyer decision process will help them a part in purchasing battle. * As usual buying decision process will cover through 5 steps...
Words: 7107 - Pages: 29
...Complete this form and submit it to the Week 1 Course Project: Topic Proposal Dropbox. Your instructor must approve your idea, and will give you feedback and suggestions if you need help. Begin by brainstorming and generating a list—you have several options when choosing a product or service for your IMC plan. Consider choosing a brand that you have a passion for or creating a new brand for a new company or a new brand for an existing company. Perhaps you would want to select a product extension of an existing product. You might consider a different approach to marketing an existing service—you may select a product or a service. You can target consumers or businesses. You may choose a product or service offered by your employer or your own business, or one from another organization. Ultimately, to maximize your learning experience, choose a product or service brand that you have an interest in. Make sure there is information available about the industry and target market of the brand that you have selected. Think about why this brand needs an IMC Campaign—or why the existing campaign needs to be changed—what problem are you solving? Your name: BACHU LAXMI KIRTI Identify and describe the selected brand: Well,I have identified the most popular network marketing gaint,’AMWAY’. Which is an American company using multi-level marketing techniques to sell a variety of products, primarily in the health, beauty, and home care markets. Amway was founded in 1959 by JAY VAN ANDEL and RICHARD...
Words: 2360 - Pages: 10
...Marketing environment Definition The factors or forces which influence on the marketing activities of any product is called marketing environment. Different writers, professors, and scholars have defined marketing environment in different ways. Some important definitions of marketing environment are given below: 1. According to Philip Kotler & Gary Armstrong,” A company’s marketing environment consists of the actors and forces outside marketing that affect marketing management’s ability to build and maintain successful relationships with target customers”. 2. According to Holloway & Hancock,” Marketing environment is the some total of all factors and conditions that act on organism or communities of organism including man”. At last from the above definitions, we can conclude that, for marketing any product, the controllable or uncontrollable factors or forces and entities which are helping or creating obstacles are called marketing environment. The marketing environment consists of a microenvironment and a macroenvironment. • Micro Environment: The actors close to the company that affect its ability to serve its customers—the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. The microenvironment includes all the actors close to the company that affect, positively or negatively, its ability to create value for and relationships with its customers. • Macro Environment: The larger societal forces that affect the microenvironment—demographic...
Words: 2456 - Pages: 10
...Introduction. In recent times the sports sectors have began to see the importance of strategic marketing and planning. Researchers have said that if strategic marketing activities are not improved sports would not be able to endure the competition from the entertainment industry. This purpose of research is to: (A) Evaluate the conditions of the Marketing environment of Nike INC as a sports equipment company (B) Evaluate the recourse capability of Nike INC using appropriate analytical tools, highlighting its thresholds and unique resources and core competences (C) Evaluate the strategic fit of Nike INC using the analysis gather highlighting its strength and weakness. Company’s Profile. Nike INC is a sport Equipment company, It was founded on the 25th of February 1964 by Bill Bowerman as at then it was known as Blue Ribbon Sports. Its named was official changed on the 30th May 1978 to Nike INC. It is said that Bill Bowerman developed his interest in starting up a business while in Stanford. He believed his business would grow because as at then most Sport Shoes companies spent a fortune on labour by cost by manufacturing their Athletic Sports Footwear in countries like the USA were labour cost were high. He was convinced that by out sourcing production to Japan where labour is cheaper, Blue Ribbon prices would be cheaper than its contributor and thus it break into the Athletic Foot Ware industry and this was the beginning of the company which later became Nike INC. ...
Words: 2896 - Pages: 12
...USA Today: Case Analysis 1Research and update the case information as much as possible with current research, and then conduct a comprehensive SWOT analysis for USA Today. Since its 1982 debut, the American newspaper USA Today has had a major impact on the North American Newspaper industry. It has been an immensely successful experiment, a trend - setting hybrid of print and television journalism which in less than 10 years was able to boast a daily readership of 6.6 million. With its effective use of bright colors, high – quality photo reproduction, innovative graphic design, and brief stories, Gannet Co. the parent company of USA Today established the newspaper in its quest to appeal to a new generation of readers who are predominantly young and middle aged achievement-oriented students, professionals and managerial personnel who were heavy newspaper readers and frequent travelers. Weaned on television, this new generation is increasingly attuned to images rather than words and, because of a busier lifestyle, has less time to read than earlier generations of newspaper readers. USA Today has made huge gains by tailoring its product to this market segment. At the same time, it has influenced the form and content of a host of other North American newspapers. The most notable examples are Wall Street Journal and New York Times. USA Today has become one of the leading sources for news in the nation. It has established its credibility and validity as a reliable and resourceful...
Words: 2608 - Pages: 11
...the certain countries such as Italy, Canada, and so on. He found those countries’ population had the potential market to develop the coffeehouse culture. Furthermore, Starbucks Coffee Company had provided full health benefits for the employees no matter those employees were full-time or part-time employees. Today, many international airports have Starbucks Coffee Company. This market was developed since 1991; which the first licensed airport store was at Seattle’s Sea-Tac International Airport. In 2000, Howard Schultz was promoted as chairman and chief global strategist and Orin Smith was the president and chief executive officer. In the same year, they had deal with an agreement about issued a license of TransFair USA to conduct the business of Fairtrade certified coffee in U.S. and Canada. Over the years to extend Starbucks Coffee Company’s market, in 2010, there have started to provide service of free unlimited Wi-Fi. 1.1.2 Starbucks Mission Mission Statement: To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time. Based on the mission statement above, it has the...
Words: 4681 - Pages: 19
...EVN: Vietnam Electricity BanknetVN: National Financial Switching Company Smartlink: Card service joint stock company VCB: Vietcombank – Bank for foreign trade of Vietnam EAB: East Asia Bank ICB: Incombank – Industrial and Commercial Bank of Vietnam BIDV: Bank for Investment and Development of Vietnam Eximbank: Vietnam Export Import Bank Techcombank: Technology commercial Bank Visa: Visa International MasterCard: MasterCard International ATM: Automatic Teller Machine POS: Point of Sale 1. Executive Summary In the general trend of the market, competition, international economic integration, most Vietnam commercial banks has step by step adjusted their business operation strategies in the direction of diversifying and expanding their business and products, new bank services, especially for the CARD service. This service has born, aiming to...
Words: 4462 - Pages: 18
