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Malard Manufacturing

In: Business and Management

Submitted By jeromejimm09
Words 1433
Pages 6
I. Synthesis

Ms. Crandell, the Executive Vice President of Malard Manufacturing, found herself in a dilemma where her company needs to launch a new control valve called CV305 urgently to the market, as their loyal customers are starting to shift orders with their competitors. The timing of their product launch is critical, however the situation becomes more challenging due to their organization’s interdepartmental conflicts and disagreements on how to manufacture and market the product. The marketing and production departments prefer the work on CV305 to be done simultaneously instead of sequentially so their product can immediately be ready for standard production and meet the customer needs on time. In contrast to this, the engineering department wants to slow down the development to ensure the proper testing and good quality of the product. The company experiences the same problem every time they introduce new products.

II. Point of View The case will be analyzed using the perspective of Ms. Crandell, the Executive Vice President of Malard Manufacturing.

III. Statement of the Problem How can the product CV305 be launched promptly in response to market needs while solving the company’s problem of interdepartmental conflicts and disagreements?

IV. Statement of Objectives

Short Term: * Launch the CV305 in 30 days. * Stop the loyal customers from placing orders with competitors. * Ensure that the CV305’s specifications are correct and had been thoroughly tested.

Long Term: * Solve the interdepartmental conflict and disagreement. * Narrow down the EVP’s span of control * Introduce new products every year or two without undergoing the same predicament. * Create an organizational structure and type that fit to the company’s environment, strategy and technology. * Develop an...

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