... He turned his vision of an MIS that “put as much decision making and intelligence into the store level PC as necessary to free the manager to do those things that uniquely people do” into a powerful strategic advantage for Mrs. Fields Cookies. The successful alignment of Mrs. Fields’ Cookies business and information systems strategies resulted in strong revenue growth and bottom line profits. The company developed an information technology platform that was more than just a business support tool. By collecting data, performing analysis and tracking results, Randy and the MIS Department created an expert system that routinely made day to day decisions for store managers. Suggestions related to daily production scheduling, sales strategies, labor demand and even hiring decisions were routinely generated by the company’s management information system. The sophistication of this tool allowed Debbi to maintain a strong influence on day to day store operations even as the number of locations exploded. From the beginning, Debbi committed herself to a strategy that would ensure each Mrs. Fields’ Cookies location would mimic the feel, operating strategy and customer experience of her original Palo Alto location. The Fields’ unwillingness to consider franchise opportunities is an example of their commitment to maintaining control. The company was dedicated to a focus on the quality of the product and maintaining a personal connection with the customer, the Fields’ were...
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...Volcano Staffing Plan University of Phoenix MGT/431 Volcano Staffing Plan Developing the right staffing plan maximizes efficiency and reduces costs. It is important to incorporate the right mixture of full time and part time employees along with the right amount of staff needed for each section of the business. An organization must also acquire the right type of people to fill its positions by effectively recruiting through different types of means. In charge of all this, HR must deliver the requirements for the organization in a timely and cost effective manner. Finding the right amount of staff is important in achieving a balanced and profitable workplace. “If you hire to many workers, you will suffer from high costs with an office or factory full of workers with nothing to do; if you hire too few people, the workers you do have will feel stressed and overworked, productivity will suffer and some of your best producers may move on to greener pastures” ( The Houston Chronicle, 2011). There are five key steps in achieving the best staffing plan; gather statistics, use statistics, examine statistics, determine your busiest times and how many workers will be needed during those times, and finally create a plan. I decided to do a staffing plan at where I currently work, Volcanoecigs.com. The owners are new to owning a business and have noticed that we are wasting a lot of resources in under managed staffing. We are a fairly new company of only two years with two owners...
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...external and internal factors that are crucial to the operations and performance of a business. The results obtained from this analysis are useful during the formulation of a strategic plan. Before starting a SWOTT analysis, a clear and attainable business objective should be defined. The purpose of the analysis is to identify the negative and positive factors found within and outside of the company that influence its performance. Background Jumbo Guest Ranch is a ranch that targets the middle income earners and corporations as its principal clientele base. To improve profit margins while focusing on this market segment, the strategy of the ranch is self-sustenance and expansion. These two key strategic components are responsible for the ranch’s differentiation strategy. To enable its self-sustenance strategy, the farm will use renewable energy forms, such as solar and wind while most other resources and materials will be obtained from its farm. The Analysis In an attempt to help develop full awareness of all factors, both internal and external, which may affect the decision-making process and strategic planning, the SWOTT analysis will be utilized. The tool is excellent in emphasizing viable opportunities, identifying roadblocks, organizing the available information and presenting solutions. To carry out the analysis effectively, the following SWOTT analysis table below will be used. ...
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...The review of a business model Bachelor assignment THE REVIEW OF A BUSINESS MODEL Research on changing the business model for a Dutch tour operator Leon van der Heijden ‐ June 2010 University of Twente Faculty: School of Management and Governance Education: Industrial Engineering & Management Drienerlolaan 5 7522 NB Enschede www.mb.utwente.nl Supervisor: Dr. K. (Kasia) Zalewska‐Kurek Co‐reader: Dr. J. (Joris) M.J. Heuven Mensink Capital B.V. World Trade Center Amsterdam A Tower – Level 5 Strawinskylaan 509 1077 XX Amsterdam www.mensinkcapital.nl Principal: Drs. H. (Hugo) J.T. Mensink Author: L. (Leon) E. van der Heijden Willem‐Alexanderstraat 39 7511 KJ Enschede l.e.vanderheijden@student.utwente.nl Frontpage: Smith, Alan (2009). The Movement. www.businessmodelgeneration.com Management summary The travel industry is one of the largest and also one of the fastest changing industries in the World. The emergence of the internet has radically changed the way business is conducted throughout the industry. This research focuses on a Dutch tour operator which is having trouble adjusting to the fast changing business environment. This tour operator did not make the transition to online direct selling but still sells its products via retail partners only. Due to fierce competition of online ...
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...Background / History (of the Company) (CB) 2 Mission Statement (CB) 3 Mission (CB) 3 Business (CB) 3 Major Goals (CB) 4 Corporate Philosophy (PD) 4 Strategic Evolution (PD) 4 Intended Strategies (PD) 5 Emergent Strategies (PD) 6 Stakeholders (EG) 6 Internal (EG) 7 External (EG) 7 Purpose of the Report (CD) 8 Chart for Team Activities (CD) 10 EXTERNAL ANALYSIS (EG) 11 Industry Profits (EG): 12 Industry Segments (EG): 13 Industry Analysis/Porter’s Five Forces (EG) 13 Risk of Entry by Potential Competitors (EG) 14 Entry Barriers (EG): 14 Economies of scale (EG) 15 Product Differentiation (EG): 15 Capital Requirements (EG): 16 Switching Costs (EG): 16 Cost Disadvantages Independent of Scale (CD) 17 Government Policy (CD) 17 Expected Retaliation (CD) 18 Power of Buyers (CD) 18 Power of Suppliers (CD) 18 Threat of Substitutes (CD) 19 Intensity of Rivalry among Established Firms (CD) 19 Industry Attractiveness/Profitability (CD) 19 Summary (Results) of Five Forces (CD) 20 Economic (CB): 22 Technological (CB): 23 Political/Legal (CB): 24 Global (CB): 25 Summary of Analyses and Impact (CB): 25 Strategic Group (PD) 26 Assumptions (PD): 27 Capabilities (PD): 28 Competitive Advantages (PD): 28 Current Strategies (PD): 29 Opportunities and Threats (CD) 30 Research and Development (PD): 34 Strengths (PD): 34 Weaknesses (PD): 35 Production (PD): 35 Strengths: 35 Marketing and Sales (PD): 36 Strengths:...
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...Table of Contents Executive Summary (JS) 5 Introduction 6 Background / History of the Company(CD) 6 Mission Statement(CD) 7 Business(CD) 7 Major Goals(CD) 7 Corporate Philosophy(CD) 7 Strategic Evolution (KH) 8 Intended Strategies (KH) 8 Emergent Strategies (KH) 8 Stakeholders (AB) 9 Internal (AB) 9 External (AB) 9 General Growth Properties Organizational Structure (KM) 9 Purpose of the Report (CD) 10 External Analysis (KM) 11 Basic Industry Information (AB/KM) 11 Industry Growth (KM) 12 Industry Profits 12 Industry Segments (AB/KM) 13 External/ General (Macro) Environment (AB/CD) 13 General Economic Conditions and Global (CD) 13 Population Demographics(CD) 14 Societal Values and Lifestyles (Sociocultural) (CD) 14 Political, Regulatory and Legal (AB) 15 Technological (AB/CD) 15 Summary of Analysis and Impact (AB/CD) 16 Industry Analysis/Porter’s Five Forces (CD) 16 Threat of New Entrants (CD) 16 Current Rivalry Among Existing Firms (CD) 17 Supplier Power (CD) 17 Bargaining Power of Buyers (CD) 18 Threat of Substitute Services (CD) 18 Industry Attractiveness/Profitability (CD) 18 porters five forces model (JS) 19 Strategic Groups (KH) 19 Internal Analysis (AB) 20 Value Chain Analysis (AB 20 Primary Activities (AB) 20 Inbound Logistics (AB) 20 Strength: 20 Weakness: 20 Operations (AB) 20 Strength: 20 Weakness: 21 Outbound Logistics (AB) 21 Strength: 21 Weakness: 21 Marketing & Sales...
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...'million sq.ft. malls' where every second developer wants to make one of the biggest malls in India? Do you support this trend? I support this unprecedented wave of million sq ft mall as with multiple demands on limited time, shoppers carefully choreograph their shopping trips. Mn sq ft size and prominence means that, for good or ill, these malls have a significant impact on a place and its character There is growing acceptance that as long as Big malls are well designed ,made, leased , and suitably located, they can accelerate retail growth in our country In broader perspective Million sq ft malls are signs of growing economic development and prosperity and the desire of the investor and builders to invest in these mega projects -- which means more choice for retailers , shoppers and increasing employment opportunities for catchment population. A large Mall is an indicator that a Industry is moving toward the future. Large malls require plenty of investment, more time and labor to construct , lease and operate but they also have long- and short term advantage . How sustainable will this trend be considering the economic condition of the country? Sustaining a successful retail development in India requires a high level of expertise, proactive management, and innovation. In the near term, the robust consumer demand will mask the lack of experience of these new developers. Over the longer term, however, it will be important for even developer of smaller malls to step...
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...Women World Mall Executive summary The concept of having all female needs from different products and services is the primary key of our project. Moreover, current harassment issues that disable females to go freely for shopping, self-caring and other female interests would strongly encourage them to use our facility. Adding to the above, the given privacy to females will create good communities for them and make them all feel at comfortable. On the other hand, too many husbands and parents get annoyed from harassment, they see everywhere. The new mall will give those the opportunity to have a peace of mind. In addition, males will be able to go for outings with their friends and colleagues, as they will not be worried about their wives or daughters. The strength of the project is being unique to provide the market with such service. The mall will be targeting high and mid classes. The brands that target those segments will be penetrated to cooperate with and ensure the variety of products and services for our mall customers. The mall investments will be returned within the first three years of operations. Situation Analysis 2.1 Market Summary The malls concept has started in Egypt since 1990s. In this period, all malls were small sized and just provided one type of products that was fashion. Later in mid of 2000s, the mega malls concept that provides variety of services and products to consumers has started with an aggressive acceptance...
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...C2. Industry Analysis 12 C3. Competitive Analysis 13 Market Strategy 15 D1: Four Ps 15 Product- 16 Pricing Strategy 16 Positioning Statement- 17 Promoting 17 D2. Price List- 17 D3. Selling Strategy 18 D4. Sales Forecast 19 Implementation Strategy 19 E1. Overall Strategy 19 E2. Implementation 20 E3. Control Plan 21 Financial Statements and Projections 21 F1. Revenue and Cost Estimate- 21 F2. Forecasted Profit and Loss Statement 22 F3. Forecasted Balance Sheet 22 G1. Financial Projections 22 G1a- Breakeven Point 22 G1b- Financial Position- 22 G1c-Capital/Investment Needs 22 References 24 Executive Summary Ali Baba is a fast food sit in or take-out restaurant that will serve Mediterranean style foods such as Chicken or Beef Shawarma and Gryo sandwiches. There is an increasing demand for healthy and filling fast foods at value pricing, we believe Ali Baba can fill this demand. Located in the Circle Center Mall in the city of Indianapolis Indiana we will be able to serve mall shoppers and companies in the surrounding area. A.2 Mission, Goals and Objectives- In the high competitive environment of today, it is becoming increasingly difficult to differentiate one fast food outlet from another. Indianapolis is a city that is full of activity and many things to do. We hope to become the first choice of mall customers when needing a quick bite while shopping throughout the mall and serve the...
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...Marketing Strategy New Evolution Sdn. Bhd’s marketing strategy in Malaysia is based on a positioning consumer of product differentiation. Our main consumer target is both male and female that is classified into a few categories. These include travelling individuals, teenagers, officers, athletes and corporate workers. Our product, EasyMade are suitable for everyone and safe. Our product is also targeted for consumer that age between 13 to 45 years old and also based on education level. Firstly, our business target is focused to make our daily lives easier and less burden. This is because; nowadays everyone is very busy with their working lifestyle. They don’t have much time to cook or prepare proper food for themselves and for their families. EasyMade is an innovate product that is created to make things easy and quick. Marketing Mix Positioning By using the product differentiation, our product are positioned as high demand product for individual usage. This is because this product is very high in quality and affordable by everyone regardless of age, gender and occupation. Not only that, EasyMade can ease our work and at the same time it saves time. It boils much faster than ordinary electrical kettle. EasyMade also lead to healthy lifestyle because there are a lot more features in our product. Product Strategy EasyMade is a product that is similar like electrical kettle. But EasyMade is invented using high technology. The size is...
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...Marble Slab Creamery, is a internationally managed restaurant located in Le Mall Sin El Fil, Le Royal Hotel Dbaye, Alley, City Mall Dora specializes in serving all natural ice cream. Marble slab is located in a prime location (Malls) which causes some problems because not everyone is willing to go to a Mall just to eat ice cream thus having a low market share especially in the presence of competition such as “Gelato” and “Bouzza Bashir” which are independent shops. In a culture like ours people are prone to eat from places that are more affordable and have been in the market for a years. Marble Slab opened their first store in City Mall on 2008, Marble Slab delivered high quality customer service, along with high quality ice cream. Having no advertising made it harder for people to know more about Marble Slab thus making it harder for them to reach a large number of their target audience. Marble Slab started to get known from people that go to the malls, which are mostly mothers of children and teenagers that hang around in the food courts at malls. Marble Slab did not just offer great quality ice cream but also offered cakes and catering for different events, different kinds of cones and brownies. As mentioned before Marble Slab did not have any advertising so anyone that wanted to know more about the products had to visit their Facebook page or their website. Marble Slab’s technique revolves around having a fun experience from the moment you enter the shop till you...
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...Choosing a store location Uniqcloth has identified a store location that aresuitable for the business. The location that Uniqcloth will open the business is at the new upcoming mall besides the Imperial Mall. We choose that location is because it is a new mall and the location of the mall is in the central of Miri. Miri is a growing town and most consumers in Miri will concentrate around the area as it is the biggest commercial area in Miri. It shows that the area has a high customer turnover rate and it is close to most housing areas in Miri. Convenience of public transportation allows easy access to customers as buses and taxis are widely available. The mall itself should have an adequate parking lot to accommodate an amount of people to park there. So it is easy for the consumer to go there as they have a parking lot for their customers. Listing down all the factors, it is edible that uniqcloth choose the new mall besides Imperial as its store location. As unicloth is a sole proprietor, the company’s management operations are more centralized. A simple organization chart with detailed job description is panned out. A store supervisor will be assisting the store’s employees in the day to day tasks. The Store manager is in charge of daily operations which include human resource duties, sales, budgeting, financing, inventory and other related managerial commands. Unicloth will be utilising an information system which will ease transactions, inventory check lists, ordering systems...
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...WOXSEN SCHOOL OF BUSINESS WOXSEN SCHOOL OF BUSINESS REFLECTION ARTICLE-PVR LTD Vikas Muley REFLECTION ARTICLE-PVR LTD Vikas Muley MARKETING MANAGEMENT MARKETING MANAGEMENT Table of Contents Assignment on Principles of Marketing Management-Reflection Article on PVR Group 3 Assignment on Principles of Marketing Management-Reflection Article on PVR Group 1) What business is PVR in? What are the main products? Ans: PVR is majorly in entertainment business. Main products offered are: 1) It has large chain of multiplex. 2) Main product, which fascinates the customer, is the top line technology, plush interiors, great ambiance, comfortable chairs and good services. 3) Interiors resemble a five star hotel as well as cutting edge formats such as ECX and IMAX. 4) PVR is the major and famous source for watching 3D and 4DX movies. 5) Apart from multiplex, it also provides F&B services, which in turn adds flavors to entertainment. 2) How is the company trying not to fall in the ‘myopic trap’? How are they trying to redefine the entertainment market? Ans: a) Company was actually once involved in the ‘myopic trap’ of producing movies. Production of movies is good thing for any investor but not at the expense that it will affect your domain business. In case of PVR hit movies were contributing less to the profits and flop movies were affecting much for the profits...
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...1140003254 Jonathan Nicholas - 1140002655 Teodorus Ernest - 1140002693 ------------------------------------------------- Rex Oliver CASE STUDY 2: BlitzMegaplex vs. 21Cineplex The main issue of this case study talks about how BlitzMegaplex is trying to figure out new marketing strategies in order to get a balanced competition with the long-time market leader in cinemas industry, 21Cineplex. First of all, let’s talk about what BlitzMegaplex has done so far to compete with 21Cineplex. As the new market challenger in the industry, BlitzMegaplex had to define its strategic objective and opponents. It is clear that their opponent is the long-time market leader 21Cineplex and their objective is to attack them. Of course it was not easy to break through the industry. Therefore, BlitzMegaplex has implemented several general attack strategies in order to do so, such as: * Frontal attack 21Cineplex has the upper hand since its cinemas can be found on almost every shopping mall in Indonesia. BlitzMegaplex tries to compete with them by opening up their cinemas on some of the biggest and prestigious shopping malls on Jakarta and Bandung, such as Paris Van Java, Grand Indonesia, Central Park, Mall of Indonesia, Pacific Place, Teraskota, and Bekasi Cyber Park. BlitzMegaplex plays current popular national & Hollywood movies, just like 21Cineplex does. In addition, people can find independent movies on BlitzMegaplex, while they wouldn’t find them on 21Cineplex. * Flank attack ...
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...Table of Content 1. Executive Summary 2. Introduction & History of Zara 3. Introduction & History of H&M 4. Products Offered By Zara & H&M 5. Marketing and Communication Strategy of Zara 6. Marketing and Communication Strategy of H& M 7. SWOT Analysis: Zara 8. SWOT Analysis: H&M 9. Conclusion Executive Summary This report will examine and make comparison of the communication strategy between two leading and established fashion brands, Zara & H&M. Through close study of each of their communication strategy we can understand the reasons behind their success in the current dynamic and competitive market. In the Hong Kong market where competition thrives and those that don’t adapt to the ever changing environment gets abandoned, we can understand how Zara & H&M has established as a ‘fast fashion’ boutique chain in this densely populated city. A communication strategy helps to develop brand awareness and product information dissemination [1]. The communication strategy can also help to retain the brand’s current customer base and more effectively reach out to a broader target audience. Introduction & History of Zara Zara is a spanish brand of clothing and accessories retailer based in Arteixo, Galicia, and founded in 1975 by Amancio Ortefa and Rosalia Mera. It is the flagship chain store of the Inditex group. Inditex group is the world's largest apparel retailer, the fashion group also owns...
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