...What rights and responsibilities does the Mall of America have in this case? ANS. The Mall of America is a largest retail and entertainment mall working since 1992. This mall is benefited by every individual so it should reflect the common policy for the citizen of every age. The management of Mall is responsible to maintain the peaceful environment in mall during shopping hours. At the same time it is responsibility of every citizen to help management of mall to ensure safety and security for every individual. Its a basic right of Mall that public should cooperate in maintaining the discipline throughout the week and specially parents should accompany their teenagers within the mall in order to create a healthy and safe environment for shopping. - What rights and responsibilities do teenagers have when they shop? ANS. This is the responsibility of parents to guide their children how to behave in a public place. There should be some kind of training programs conducted by local administration for better environment of learning for the teenagers. Teenagers have equal right of surfing in shopping malls like others do. -What are the interests of other ‘stakeholders’ (parents, society, government, etc.)? ANS. The parents can play vital role in development of ethics and good habits among young children. These teenagers should be preached by their parents about how to conduct/behave in public places like shopping malls. The society can publish on radio and...
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...1. Why has the Mall of America been such a marketing success so far? Mall of America has been such a marketing success so far because it presents a unique shopping experience while also offering exciting entertainment. Mall of America is completely different than any other mall in the country. It is more than just a mall. Mall of America is a destination. Because of the uniqueness of this mall it attracts more than 40 million visitors a year. With the mix of retail and entertainment Mall of America really become a destination. Mall of America is 4.2 million square feet. But the architecture was built in a way where each street is a different architecture. So you really walk from street to street and you experience a different feel each avenue. It is the one-stop complex offering retail shopping, guest service, convenience, a huge variety of entertainment and fun for all. Guest services include high school, hospital and a wedding chapel. This mall has something to offer for everyone. 2. What (a) retail and (b) consumer trends have occurred since Mall of America was opened in 1992 that it should consider when making future plans? Mall of America team is constantly looking at what attracts people and adding to that. They are constantly looking at new stores, new attractions, and new events. For example, the Mall of America holds more than 400 events each year including book signings, an inventors fair, fashion shows, and live Cirque du Soleil performances. However, I...
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...Mall of America Scenario Template (Remember: delete this first page and everything that appears in red) Please review the Scenario Rubric to see how your paper will be scored. This scenario is your opportunity to demonstrate your grasp of the marketing material that you’ve learned to date and apply it to a real world scenario. Be sure to follow the APA guidelines in writing your paper and in formatting your reference page. If you have questions on the APA Format: • Visit the Purdue OWL website - https://owl.english.purdue.edu/owl/section/2/10/ • Seek help from the SNHU Writing Lab. (Go to MYSNHU > Academics > Tutoring (Evening and Online) > SmartThinking Online Tutoring.) Notes on APA in a Formal Assignment • Set margins to 1 inch all around. • Use 12-point Times New Roman font • Double space your text • Paragraphs should be at least three to four sentences. • Do not include the headings “Introduction” and “Conclusion.” These are included below to help you lay out your paper. APA format assumes the introduction begins the paper, the body continues the paper, and the conclusion wraps up the paper, so those headings are not needed. • Indent the first line of every paragraph five spaces (or one “tab”). • Do not use personal pronouns such as “I.” Be sure to replace all the text in in red on this template with your own writing. Please delete this first page after you review the suggestions. The paper should begin with the title page that follows. ...
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...The purpose of this paper is to present the marketing success, retail & consumer trends, expansion and future marketing plan for “Mall of America: Shopping and a Whole Lot More. For over 20 years Mall of America has been able to attract over 40 million annual vistors driving by both local patrons and tourism. I will discuss my view on what I would like to see at Mall of America’s expansion facility and how that compares to the current facility. In addition to the selection of what vendors will occupy the space, but a marketing plan to appeal to new consumers to increase the number of annual visitors to Mall of America. Paragraph 1 The Mall of America has been successful at marketing and maintaining a product that most did not expect to succeed, this is due to the fact that they have something for everyone in their retail and family entertainment complex and is viewed as more than a mall, Mall of America is a destination. Regardless of the weather conditions, you can always come to Mall of America and ride a roller coaster and enjoy all the features of the mall. The selection of the anchor stores and specialty stores appeals to different economic levels. In addition to the retail selection, there are activities for the entire family that include movies, a theme park and an aquarium. Paragraph 2 Since the opeing of the Mall of America in 1992, consumers have seen large discount retailers that have been able to provide name brand products at a discounted rate. The consumer...
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...Why has the Mall of America been such a marketing success so far? The main reason for the success of the Mall of America is its unique retail-entrainment mix. This mall offers more than the regional malls. Because of the uniqueness of this mall it attract 40 million visitors each year. Visiting the one-stop complex offering retail shopping, guest service, convenience, and a huge variety of entertainment and fun for all. The location was the focus of the mall along with the size and the shopping experience, which make life easier to visit with out being confuse. This mall has something to offer everyone. What specific marketing actions would you propose that Mall of America managers take to ensure its continuing success in attracting visitors (a) from the local metropolitan area and (b) from outside it? Keep the mall fresh and exciting. To keep the local metropolitan area resident exciting about visiting the mall, managers should look into extending the rail service all the way to the mall area with out raising the price of the fare. Local resident prefer to have stores that are trust worthy and have good quality, the mall should offer a early-bird special at the movie theater. For the first time visit from outside, there should be a tour guide of the mall to show them around so that they are not confuse and a food voucher should be included at one of the restaurant within the food court. They should also receive a goody bag with all the stores and information about the stores...
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...Research Paper Shopping Malls have been around for centuries their ancestor were enclosed such as the agora of ancient Greece or the Palais Royal of prerevolutionary Paris, and covered like the Jerusalem bazaar and the famous Istanbul’s Grand Bazaar. There are much closer ancestors but as famous as the old ones, the Galleria Vittorio Emanuele II in Milan built in 1867 is well known as it is a covered prolongation of the street with its shops, café and restaurants on two levels. The mall that we know nowadays was introduced by Victor Gruen, who designed the first famous modern mall, the indoor version of the traditional marketplace; it was an enclosed climate-controlled indoor mall in Minnesota in 1956. Since then malls have been around us and are now part of our culture. This paper will argue that malls play significant roles in suburban life. Some people believe that malls are destructive towards our life style. In some ways this is true. Malls do standardize the way of shopping by bringing all the wants and need of our society together but people forget that malls implements their own positive lifestyle. I will highlight three main arguments to demonstrate that malls represent well our culture and play a significant role in the suburban life. First by their design as there are nowadays not only places to shop but are artistic structures, secondly by the way they serve socials functions and finally that they provide a safe environment. Shopping malls are originally designed...
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...the American format of the reality show back in 2011 – died, aged just 25. She reached the live finals, although was eliminated in week one before Melanie Amaro eventually won the series, with Battle going on to join group G.R.L. Taking to Twitter, Cowell wrote: "I am so sad to hear about the news Simone Battle has passed away. She was such a fun nice person. It's such a loss. Rest in peace Simone." The Californian, who died on Friday morning, was found around 8am at her Los Angeles home. Famous visitor at local mall: Mall of America Minnesota’s Twin Cities area is home to a shopping destination known around the world: Mall of America®. Located in Bloomington, the region’s third-largest city, it’s more than just a mall: it’s a shopping and dining destination for vacationers throughout the whole Midwest. More than 42 million visitors come to Mall of America every year to experience: World-class shopping Featuring more than 520 retail stores, Mall of America is a shopper’s paradise. You can find the entire nation’s most popular clothing...
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...Dirty Bomb detonates at the Mall of America Robert Capponi HSM320 Erik Stone 16 November 2015 Dirty Bomb detonates at the Mall of America A radiological dispersion device (dirty bomb) has been detonated in the Mall of America in Bloomington, Minnesota on the day after Thanksgiving which is known as “Black Friday”. Black Friday is the biggest shopping day of the year and malls and shopping centers all over the country are severely crowed with people taking advantage of sales and special offers on merchandize for the holiday season. A dirty bomb is a very effective terror weapon because it combines the mass lethality of an explosive device, plus exposure to radiation; this device causes mass fear and panic in a population and could have a serious effect on the nearby area and environment. A dirty bomb is a type of radiological dispersion device (RDD) which combines some type of explosive combined with some type of radioactive material. The explosive element of a dirty bomb will produce the most amount of damage and causalities depending on the amount and type of explosive material and shrapnel used. There is usually not enough radiation to kill or cause severe illness depending on the radioactive material; the type of radiation that is used and the amount of exposure to the victims. Depending the situation though a dirty bomb can cause a great deal of panic, fear and chaos, including contamination of buildings and property. ...
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...essay Quindlen chooses to use emotionally charged events and language, like her reference to the trampling to death of a Walmart employee by holiday shoppers, or when she writes ``these are dark days in the United States: the cataclysmic stock-market declines``. What Quindlen does not provide are any logical lines of reasoning or support. To better understand and analyze Quidlen`s essay we will refer to an essay on a related topic by David Guterson: Enclosed. Encyclopedic. Endured., published in 1993. This essay relates Mr. Guterson`s experience of a one week tour of the Mall of America, in Minneapolis, at the time the largest mall in the world. Mr. Guterson is much less ambitious in his claims but actually provides support by tracing the history of consumerism in America as expressed in malls. Mr. Guterson also draws heavily on his analysis of interviews and comments made by shoppers at the world`s largest mall. Sometimes considering when an essay was written is important to help us understand the approach the author took. It is noteworthy that Quidlen`s essay was published in December of 2008, right at the bottom of what is now known as the Great Financial Crisis and one year into an American recession. Admittedly with the benefit of hindsight it seems clear to me that Ms. Quindlen was reflecting the tenor of times in producing a piece that was long on emotion and very short on analysis. In contrast Mr. Guterson`s...
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...of Shopping Malls and Big Box Retail Stores Michele A. Guinn Northeastern State University Abstract Shopping malls and big box stores appear to be less plentiful than they were twenty years ago. Is this a result of e-commerce or a confluence of consolidation? Each of these issues affects consumers and the way we go about our daily shopping activates. We are a society that follows trends, and the mall trend may be changing or just disappearing. This paper will cover were malls came from, where they are now, and what is foretold about the future of shopping malls and big box retailers. The current and future of Shopping Malls and Big Box Retail Stores Growing up, malls were a place to spend the day with family and friends while grabbing a bite to eat after getting a new haircut and then off to the arcade to spend a weekly allowance. Today over 400 malls have closed in the U.S. since 2007 and there is even a website devoted to “dead malls” that are out of commission. Big Box retail stores that provide consumers with the combination food/discount stores are not doomed but big box retailers that are “category killers” (toys, electronics, office equipment) are struggling from the effects of technology. Retailers with a smaller footprint will have an upper hand over the next 10 years as big box retailers need to figure out how to take advantage of this trend that is driven by technology, economic conditions, and overall customer wants and needs. Shopping malls that want to...
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...Chang Chief Merchandising Officer Linda Chang Chief Marketing Officer Esther Chang Chief Visual Officer Products Clothing, Accessories Revenue increase US$2.6 billion Total assets $1.40 billion Employees 27,228 Forever 21 is an American chain of clothing retailers with branches in major cities in the United States, Puerto Rico, Canada, Europe, Asia, Latin America, and the Middle East that offers trendy clothing and accessories for young women, men, and girls at low, affordable prices. Forever 21's marketing image is based around made-in-the-USA merchandise produced in California, however most product pages indicate items are imported. It sources its designs from hundreds of Southern California suppliers. Forever 21’s merchandise does not have uniform specifications, quality, patterns or even sizes; these details vary by supplier. Contents 1 History 2 Stores 2.1 Conversions 2.2 International 2.2.1 Europe 2.2.2 Asia 2.2.3 Latin America 3 Controversy 4 References 5 External links History Forever 21, Briarwood Mall, in Ann Arbor, Michigan The chain, originally known as Fashion 21, was intended at first mostly for middle-aged women. The store was founded in Los Angeles, California in 1984 by Do Won Chang (Hangul: 장도원) and his wife Jin Sook Chang (Hangul: 장진숙).[6] The first Fashion 21 store opened on April 21, 1984. It was located at 5637 N. Figueroa St. in the Highland Park district...
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...peaceful America where two buildings in the heart of New York City stood tall, was now a frightened and suspicious country. September 11, 2001 was the day that changed the lives of people everywhere; not just Americans, and not just those capable of comprehending what occurred that day, the world was changed forever. For those who did not die, but were present at ground zero, the location of the two plane crashes instantly became a site of horror where “their presence here fourteen years ago, continue to suffer from injuries and illness” (Francis). While many of us are emotionally scarred, these innocent people continue...
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...Shop Untill You Drop Outline Thesis: First world capitalistic values have had a great impact on the modernization of developing countries. I. Introduction II. Definition of consumerism III. Consumerism in the First World A. Consumerism in the USA B. Consumerism in European countries IV. The spreading of consumerism in the developing countries A. Consumerism in China B. Consumerism in India C. Consumerism in South America V. Cause and effect of the expending consumerism in the world A. Cause B. Effect VI. Conclusion A hundred years ago, Napoleon said that China is a lion which fell asleep. This may, or may not, be true. If Napoleon was right, is this lion still asleep or is it waking up? If you walk in Akihabara, the most famous place for digital product shopping in Japan, you can see many Chinese signs and hear Chinese announcements all day. Chinese are buying expensive products all over the world today. In only a few years, China has mastered the art of production and the purchasing of that production. It has taken the wisdom in regards to markets and consumption, which has taken advanced countries several decades to build up. Similar phenomenona happens in not only China but also many other developing countries. In contrast to the gradual development of Western societies, some developing countries have gone from poverty to gluttony in a few decades. Within several generations, people's concerns have gone from basic...
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...MAN105- Principles of Marketing Final Marketing Plan December 12, 2010 Company: Sanrio Co. Ltd. I. Executive summary Hello Kitty was the name of a cartoon cat developed in 1974 by Sanrio Co. Ltd. (Sanrio), a Japanese company that sold character-branded goods in Japan and other parts of the world. Sanrio initially used the character to adorn petty merchandise like coin purses and pencil boxes targeted at small girls. However, after Hello Kitty became hugely popular, Sanrio extended the brand to a variety of other products. Sanrio Company, Ltd., based in Tokyo and with distribution throughout Japan and Southeast Asia, the Americas and Europe. In the Americas today, over 4,000 stores to sell Sanrio character merchandise. This includes Sanrio boutique stores Sanrio merchandise has many different kinds of categories including stationery, school supplies, bags, accessories, room décor, candy, and plush characters. The global toys and games market grew by 2.7% in 2008 to reach a value of $60.8 billion. In 2013, the global toys and games market is forecast to have a value of $69.1 billion, an increase of 13.7% since 2008. Sanrio’s marketing strategy is to raise the sale revenues in the increasing market condition as well as to maintain our loyal customers and attract more male customers; Sanrio will create different kinds of images of products to fit into different range of age, and repackage the old neutral characters such as Badtz-Maru (a male penguin), Keroppi(a frog), Shinkansen...
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...Russian name. In Russian Nikita means victorious and unconquerable. My mom also told me that there was a Russian queen named Nikita. In Indian culture my parents have to do this tradition where they have to go to a temple to a priest and find out what should my name start with. So then the priest looks at the day, the date and the time. Then tells my parents it should start with a letter “N”. My parents were having a hard time finding a name for me. So my parents decide to take a look at the book full of names that started with the letter “N” finally they decided to name me Nikita. They also saw that Nikita was a very uncommon name. So that’s how my name came to be Nikita. Indian culture is really hard to follow when you live in America. I think it’s hard to be an Indian and American at the same time. I have to be both because if I forget my Indian culture my parents get really mad and if I don’t be American I wouldn’t fit in like other people. But I think I like being Indian knowing more or different languages than other Americans it makes me feel special. My dad doesn’t allow me and my little brother to speak English at home because he doesn’t want us to forget our language and I think that’s the right thing because I forgot how to write Hindi and if I wouldn’t speak Hindi I might forget how to speak it too. My mom always cooks Indian meals for our family so I and my little brother can know what an Indian meal is like. Having a little Indian and American flavor in some...
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