Free Essay

Mama Bear

In: Business and Management

Submitted By kaylapaculan
Words 1969
Pages 8
Mama Bear Child Care was founded five years ago by Mylene Bartolome, Antonette Evangelista, Mary Rose Ang and Analyn Ramos. The four worked on the idea of forming a business based on the emerging needs to help the working mothers or often called “mamas” Mama was the acronym taken from their names.
After graduation Mylene Antonette Mary Rose and Analyn created a partnership and launched their venture leasing the condominium unit of Mylene in Makati. From the initial of four children of their friends working in Makati, the business, grew to 50 due to referrals from satisfied clients using the word of mouth. The company’s services are customized, with affordable rates. The target market identified to be working parents aged between 25 to 45 years old, who are employed in Makati offices with household income of atleast 25,000
They targeted and negotiated with companies in the Makati Business District which have no day care centers. Based on the report of the National Commission on the Role of Filipino Women, 59% of their total workforce are female. Women typically handle more of the care giving responsibilities for families and are more often affected at work due to these responsibilities. While there are 25% men who are particularly involved with making child care arrangements. Therefore, Mama Bear would like to exploit the opportunity of addressing the work/life issues for both women and men.
The partners felt that with the demand for child care services steadily increases as more and more women enter the work force, giving up the traditional role of full-time mother and homemaker. As of 2004, 60% working mothers in both single and two parent household constitute the fastest growing segment of the paid work force. Many parent employees are worried, concerned or thinking about their children so frequently that it negatively impacts their work productivity. Over the last 30 years, economic need began to force families to rely on two sources of salaries. These significant changes in the family dynamic, such as dual income families, single parent families and the declining extended family have also dramatically increased the demand for quality childcare.
Using the networked digital cameras in the wall of every classroom and at reasonable prices, Mom and Dad can have hourly. In some cases minutely monitoring, which offers a unique way of connecting with their precious little angles. It will utilize technology that allows parents to drop-in on their children via Web and internet based check in
The parents tested their ideas as a project in their new enterprise subject and created a feasibility plan. The Mama Bear Center is a child on cam with advanced and quality childcare services that would need parents’ needs. This will be tie second home of the children ages from three months to four years. Alalyn, a special education teacher and is the experienced and child care specialist, developed the childcare program and approaches including the computer software that will make the Center a dwelling place in enhancing the social and emotional growth as well as the development of both physical and intellectual skils.
STEADY GROWTH
In their second year of operation, more companies such as PLDT, Philippine Stock Exchange, Citibank, HSBC, and BPI commercial bank became their institutional partners because under the collective bargaining agreement, employees’ children will be provided with day care facilities benefit. This prompted Mama Bear to lease another condominium unit of Mylene also in Makati City as a additional venue.
The company’s workforce has continued to grow during the past three years. In addition the company through a Memorandum of Agreement has tied up with St. Lukes Hospital- Fort Bonifacio for emergency cases, Globe Telecom for their on-line day care and SM Superstore for the supplies requirements.
For the last three years, the partners are getting stronger, and the success story is based on attitude, hardwork and frugality. They have each earned six figure salaries and bonuses. While they have been putting in incredible hours, they are making more money than they ever dreamed of at this stage. Further, they have paid off their original loans and have improved their cash flow position. At this juncture, Mylene broached the idea to the partners about the possibility of expansion since they have access to a sizeable credit line by capturing another market segment. Those parents who use the MRT as means of transportation in coming to/from their respective offices, both to/from south bound terminals. They need to get the nod of the management of MRT and SM as the proposed venue. During the meeting, it created the first serious disagreement among three partners. Each has a quite different view on how to capitalize further on their current success. Their thinking are outlined as follows:
Mary Rose’s Plan:
“I want us to keep doing what we are doing now because we are in charge and of course, no bureaucracy. We have the advantage of running our business privately that is not under pressure to grow at a certain pace or to declare dividends. We don’t have to answer to anybody except ourselves or, the hiring of securities analysts analyzing our margins every time. Yes, I agree, we have hundreds of working parents as prospects. Mama Bear can make a name for itself as a player but not necessarily to be a major player. Besides, I am already emotionally attached to the children and looking for other prospects would be hard for me. To expand would mean increasing number of owners and designing new organizational structure.”
“Please take note further that in a bustling metropolis as the Makati district, individuals have to be ‘in’ with various technological innovations not only to improve our business processes, systems and operations but also to lure prospective clients. To embark, on any business carries with it the challenge of upgrading its technology to compete with competitors. Our child care center must not only have an atmosphere of comfort and safety but must also be conducive to learning equipped with the latest fads where little minds are being given a chance to learn and explore but not missing one of the joys of childhood. If we cant meet these, parents would never be persuaded to enroll their kids. Moreover, many working parents may opt to delegate the task of child rearing to their relatives living with them or even to household helpers. Besides, this is an additional investment to be poured and I have no extra money.
Mylene’s Plan:
“ I find appealing in what Mary Rose says, but her approach has a number of flaws. While I’m not nuts about trying to keep up this pace, I can handle it. What I cant handle is the realization that we may be giving up millions. We have a winning formula but we must leverage our time and capitalize on it. Secondly, if we don’t build a bigger, stronger organization fast, we may not only lose opportunities but the whole business program. A few “copycats” have already tried to imitate our approach in Ortigas Business Center and are using it with some success. Unless we get bigger and stronger so that we can offer better service at lower price, we will lose what we have now. I want us to be a corporation and sell up to 40% of our stock to either a venture capitalist or to the public. I am sure we can raise enough money to operate not only on a larger scale, but also a lot more professionally and not to have to kill ourselves in the process. With a larger organization, we can look for more market opportunities and further exploits our potentials. Lastly we have to admit that we don’t have as much bargaining power with suppliers and customers as a big player.”
“Based on the result of the survey conducted which I commissioned; of the total number of daily MRT commuters of 22,875, it was established that there were 58% parents with four years old and below and have an average of two kids.”
ANTONETTES’S PLAN
“Mylene may be right. I am presently satisfied that our business has been steadily growing. I guess, however, I simply lack the foresight and the inside information of the total market potential to head-on address growth and expansion opportunities in the metropolitan area. If we expand, there could be a possibility of losing out to competition in the process if it continuously keeps itself voluntarily blind and numb of significant market data relevant to its business. Therefore, the selling of our company would relive me from further stress and we should do it immediately before our imitators out-compete us.”
“I would like to raise my concern on the partners’ delineation of duties and responsibilities, given our business set up. There were many instances that Mylene, being the managing partner has the tendency to over manage. I understand that we may have different ideas evolving, however, what I cannot fathom is that Mylene may commit an “ultra vires act which to me did not inure to the benefit of the partnership
ANALYN’S PLAN:
“I knew from the very start, how competitive the business is. It is my utmost dream to further establishing Mama Bear beyond the reach of competition, by way of better customer reach and coverage through establishing more centers, and making each client satisfied. Th thought of adding more centers would mean adding more personnel. Thereby, contributing to the solution of the country’s unemployment rate which rose to 8% in April this year from 7.5% in the same period last year which menas 3.1 million Filipinos who had no jobs based on the latest survey by the NSO. However, we have been experiencing exodus of qualified employees in exchange for greener pastures” With the increasing demands of living, our newly hired employees use our company for their advantage to gain experience and training. A hiatus is then created. Usually the ones left behind to assume temporarily the vacant roles of these resigned employees are rookies who have just yet to know the operation of the company. Further we have been criticized by Mr. Sonny Angara that we have been active in helping others through Gawad Kalinga but not looking at the concern of our employees’ welfare, mostly contractuals for not being given their overtime pay and meal allowances for their extra hours”
The partners ended their meeting with mo specific curse of action to take. They agreed to meet next month to have more time to study and thresh out possibly their differeces because it will have business repercussions.

COMPETITION
Within the targeted area, there is one child care at the mall, the Kids at Work which is located at the 3rd floor of Glorietta Makati City. Kids at Work can accommodate as much as 50 children aged 5-12 years old. And if below four years old, these children should have a companion that will also pay for the entrance feee. Its peak days are during weekends from 10am to 7:45 pm when the children are dropped off by parents for them to go shopping and malling. Moreover, a total of 24 with early formal education settings is considered the indirect competitors, with 2-3 hours of classes a day from 7am to 2 pm
ECONOMIC OUTLOOK
Most of the businesses with global activities are seemingly adjusted to the effect of the collapse of the world’s biggest banks and lending institutions last quarter of 2008 due to the failure of the sub-prime mortgage market in the US wherein the global economic foundations were shaken to the core. Further, the country’s inflation of 4.2 percent is meant to spur economic growth, especially last year when most countries worldwide experienced a contraction or a slow down.

Similar Documents

Free Essay

Mama Bear

...childcare can be seen as an investment in your child’s and your own future. Whatever your reason for needing childcare, there are many different types available, including childminders, nannies, crèches and pre-school groups. They all offer different kinds of care and educational benefits and you should identify what’s right for your particular needs. In most cases your local Family Information Service can help. Mama Bear’s is an integrated Day Nursery and Pre-School. The benefit that Mama Bear’s offers you and your family is that we offer continuity of care and education from Monday to Friday, from 7.30am to 7.00pm, 51 weeks of the year for children from 3 months until they go to Reception Class in the September after they are 4 years of age. Children at Mama Bear’s benefit from contact with other children and the social interaction of the group. There are a large number of toys and resources available in this well-maintained setting, as well as a staffing structure that supports good planning, implementation and continuity of activities. Mama Bear’s has comprehensive policies and procedures as well as a strong and visible Management team to ensure that high standards are maintained by suitable staff at all times. All staff are committed to continuous...

Words: 897 - Pages: 4

Premium Essay

Mama Bear Case Analysis

...CASE ANALYSIS – ABC STEEL COMPANY I. VIEWPOINT: Vice-President Production II. TIME CONTEXT: Upon appointment of Mr. Roberto Cruz as the new Shop Manager III. PROBLEM STATEMENT Delay in delivery of finished goods IV. STATEMENT OF THE OBJECTIVES To zero backlog by end of the third month. V. AREAS OF CONSIDERATIONS Strengths  Producer of top quality steel products  Largest producer of fabricated steel products  Majority of workers are within nearby district  Management is responsive to the problems in the organization  Management are open to appoint employees to open position(s) within the organization (vertical movement/lateral movement) Weaknesses  Shortage of skilled manpower  Workers constantly violating company rules  Damaged reputation with clients due to late delivery  High cost of operational expenses due to excessive overtime pays and payment of penalty for undelivered items  Poor planning and coordination  No back-up plan  Possibility of going chapter 11  Inaccurate estimates and targets  Discipline problem  Shifting and work schedule  Some of the middle management lacked sufficient “management experience” Opportunities  Arrival of new technologies that would fast track the fabrication of steel products  New partnerships or mergers with local and international firms  Innovative product variations  Export of services & products  Skills Training School (accreditation to TESDA) Threats ...

Words: 714 - Pages: 3

Free Essay

Hmv Annual Report 2010

...HMV Group plc Annual report and accounts 2010 Contents Overview 1 2 4 6 8 Introduction Strategic progress and future focus Market overview Chairman’s statement Business review The basics Inspirational brands HMV and Waterstone’s are renowned for their specialist appeal, offering the widest ranges of entertainment and books in their markets. Our stores and the people who work in them strive to be always passionate and inspirational about the products we sell, and provide great service and value for money to ensure that our customers get closer to the entertainment they love, or feel every word between the covers of a good book. We attract the most enthusiastic customers in our markets, with over 4 million loyalty card holders across both brands. Business and financial review: 18 Financial review Governance 24 Board of Directors 26 Corporate governance 30 Directors’ remuneration report 40 Corporate responsibility 46 Directors’ report 51 Independent auditor’s report to the members of HMV Group plc Financial statements 52 Consolidated income statement 54 Statements of comprehensive income 55 Balance sheets 57 Statements of changes in equity 59 Cash flow statements 60 Notes to the financial statements 103 Group financial record HMV In-store Online & digital Live HMV is evolving rapidly as an entertainment brand. Our market-leading retail businesses operate through 417 stores in the UK, Canada, Hong Kong and Singapore and transactional local territory websites...

Words: 52166 - Pages: 209

Free Essay

Miss

...had to stop. My breath became short, my heart pounded and my legs gave way. A shower of bombs hit the side of my house. The force of the blast threw me to the ground! There are streets being bombed right this minute; I’m scared. Mama and Papa told me that everything is going to be ok, but I’m still scared. They said that I have to be evacuated out of London soon; I have to go somewhere far away. I will miss them dearly and I’m sure they will miss me too. I’m only 13 but my mama can’t come with me, she said that Churchill our prime minister made up the rules. I have mixed thoughts about being evacuated; I am worried about the type of people I am going to stay with and whether they will care for me or not, however, I love the countryside as it is very peaceful and quiet unlike the streets of London!! I’m going to bed now, speak soon. Mary. Dear diary, November 1, 1940 From late last night until early this morning, I witnessed some indescribable events. Armed soldiers and police paraded the streets looking for Jews. Jews were taken from their houses and other peoples attics where they hid. All I could hear throughout the night were gunshots. Between 200-300 Jews have been killed already. If they weren’t killed, they were taken away as prisoners. Mama told me that they were being taken to concentration camps where they would work themselves to death. It was definitely not tranquil! The sky is always filled with thick black smoke and there is a stench of dead rotting bodies. I...

Words: 832 - Pages: 4

Premium Essay

A Raisin in the Sun

...Entry 1: Dear Diary, I am just now leaving The United States of America and on the plane right now as I’m writing this. Mama, Walter, Ruth, and Travis all dropped me off at the airport to say goodbye. It was really hard because I know I will not see them for a while, but they know what’s best for me. I know Mama wanted me to be with George, but he truly just wasn’t for me. He wanted me to be someone who I was not. He tried to push me away from who I am. I am Beneatha and proud of myself and family and since he couldn’t respect that I had to let him go. I hope Mama will understand why I did such a thing. She will never know how much I love her. As I am looking out of this window at the little specks of houses diapering I am thinking about what my future holds. I wonder if I have made the right decision, but I can only hope so. Joseph has changed my view of life. He has changed me for the better. I have always wanted to help others after I had watched the little boy in my neighborhood cut his head open. I know I am not the greatest follower of god, but I think this might be his plan for me. To look after the sick and diseased. I am delighted I have met Asagai. It’s almost like he is my other half because when I am with him I feel so alive and free. He makes me feel wanted and loved. He may not be the rich like George, but I love him just as much, if not more. Looking out into the clouds I see a happy future. Saving lives, curing patients, and caring for all who have been hurt...

Words: 4697 - Pages: 19

Premium Essay

Grizzly Bear Argumentative Essay

...In the last two centuries, grizzly bears had been hunted and persecuted to extinction and mistaken as black bears. Grizzly bears are often portrayed as dangerous, voracious creatures who hunt and kill people, but they're nothing like that at all. In fact, they are not aggressive unless you’re the one causing a ruckus or being a threat around their cubs or food sources. Grizzly bears are quite intelligent, beautiful and unique creatures who have great memory, senses of hearing, and smell. But, since they are incorrectly portrayed as a threat, people are most likely to not be in favor of them. The FEDS are ready to delist grizzly bears and hunters are ready to make them trophies. David Suzuki, author of Grizzly Bear Trophy Hunt Is a Sport Like Dogfighting is one of many who oppose to killing grizzly bears. David Suzuki finds it inhumane to kill these animals for your own selfish and pleasurable means. On the contrary, Steven Rinella, author of The Problem with Protecting Grizzly Bears is in favor of killing grizzly bears. Due to the amount of money put into protecting these bears from harm's way, it's a waste of money. By reading both positions, it becomes apparent that it is inhumane to kill a grizzly bear as a trophy you hang...

Words: 712 - Pages: 3

Premium Essay

Touching Spirit Bear Summary

...In the book Touching Spirit Bear, the main character is a boy named Cole Mathews. He is very aggressive towards other people and as a result has been to multiple juvenile detention centers and police stations. There was one situation where he robbed a hardware store, trashed it, then bragged openly about doing it because the police hadn't caught him. A boy named Peter turned him in and as a result, Cole beat up Peter to the point where he had to be hospitalized and later had speech issues. Cole went to yet another juvenile detention center where an officer visited him regularly and informed him about a program called Circle Justice where instead of locking the kid up, they help them “heal”. Cole was accepted and they decided to put him on an...

Words: 414 - Pages: 2

Free Essay

Legalizingmarijuana

...someone/myself a tattoo 11. Build bIg muscles 12. Grow a full beard 13. Teach a weights class 14. Learn to dance like a pro 15. Go windsurfing. 16. Ride a jet ski. 17. Go water skiing. 18. Go water skiing barefoot. 19. Be a millionaire 20. Go deer hunting. 21.Go duck hunting. 22.Go alligator hunting. 23.Hunt grouse in Scotland. 24. Go bear hunting. 25. Go to Space 26. Land on the moon. 27. Find a alien life form. 28. Find a new galaxy 29. Time Travel 30. Learn parkour 31. Speak french 32. Speak Spanish 33. Speak dutch 34. Speak Italian 35. Speak Portroguese 36. Speak Chinese 37. Speak Japanese 38. Drive a car into a lake 39. Drive a car into a telephone pole 40. Drive a car into a building 41. Drive a car on water 42. Drive a flying car 43. Drive a car off a cliff 44. Drive a car into a car 45. Drive a car into a house 46. Build a house 47. Build a building 48. Build a car 49. Build a bike 50. Build a business 51. Build a Computer 52. Make the sickest phone ever 53. Build a teleporter 54. Revive a mouse 55. Revive a human 56. Revive a deer 57. Revive a bear 58. Revive a ferrit 59. Revive a dog 60. Revive a cat 61. Take a cross country road trip 62. Window shop at every store in the Mall of America 63. Go on all the rides at Disneyland 64. Complete a triathlon 65. Teach an adult how to read 66. Attend an event at the Olympics 67. Take a transatlantic cruise 68. Spend the night in a Medieval castle ...

Words: 608 - Pages: 3

Premium Essay

Bigfoot Essay

...About one-third of Bigfoot sightings are concentrated in the North America, while Bigfoot advocates, postulate that Bigfoot is a worldwide phenomenon: Bigfoot researchers and critics agree that approximately 80% sightings are misidentification, as the reported size of Bigfoot approximates that of a bear standing on its hind legs, and bears have a high prevalence in regions said to be inhabited by Bigfoot. Bigfoot sightings or footprints are often demonstrably hoaxes as seen through this contemporary example. On July 9, 2008, Rick Dyer and Matthew Whitton posted a video on YouTube claiming that they had discovered the body of a deceased Sasquatch in northern Georgia forest. They received $50,000 from Tom Biscardi; Searching for Bigfoot, Inc. Popular news networks covered the story of the men's claims across the globe. The alleged Bigfoot body arrived in a block of ice in a freezer with the Searching for Bigfoot team. When the contents were thawed, it was discovered that the hair was fake, the head was hollow, and the feet were rubber. Subsequently, the discoverers...

Words: 518 - Pages: 3

Premium Essay

Personal Narrative: Cole's Life

...Cole is an average kid from Pittsburgh that love to have fun. All throughout his life his motto is “just keep on doing you”. He grew up in a suburban area with a ton of friends. Cole was very outgoing and he really liked talking to people and being around his friends. Most of the time he could care less about school. All he wanted to do was party and have the best time of his life. This all changed when he had the biggest scare of his life. During this journey will venture through Coles life and what happened that almost changed his life. The moment when Cole walked through the door of the high his whole life change. He was an innocent little kid going into 8th grade and like every other kid had no idea what to expect. In middle school he had good grades and didn’t do anything bad or get in trouble ever. He was one of the good students, always participating in class and willingly ready to learn every day. He had a ton of friends that were always hanging out together outside of school. Cole was very athletic and played football and baseball as long with the rest of his friends. In 8th grade every person goes through a change of some sort because of all the different surroundings and how much freedom they have. Cole never really had the freedom to do whatever he was always babied through everything. In the lower grades Cole always had someone to help him do everything and now there is no one to help you besides yourself. Cole initially liked like and thought it was so nice because...

Words: 1553 - Pages: 7

Premium Essay

Grizzly Bear Research Paper

...threatening to remove grizzly bears from the Endangered Species list. While the grizzly bear population in the Greater Yellowstone Ecosystem has increased since the bears were added to the listing in 1975, the struggles to survive continue (U.S. Park Service). The Defenders of Wildlife agree that the government needs to keep protecting the grizzly bear because of the threats of human encounters, habitat availability and climate change. First, human encounters are a risk to the survival of grizzly bears. The National Park Service at Yellowstone reports that the management of grizzlies will not change within the park if these animals are removed from the list. Hunting will still not be allowed in the area. However, grizzly bears do not know the boundaries of the park. The states that surround the area could allow hunting of these animals during their regular seasons. As a result, the population of grizzly bears would decline. Next, habitats for grizzly bears are still fragile. The Greater Yellowstone Ecosystem is an ideal place for these bears to live and thrive, but outside the area there are many dangers. Humans continue...

Words: 480 - Pages: 2

Premium Essay

Hightower Department Stores: Imported Stuffed Animals

...Based on Julia’s years of buying experience, the tested result would give Julia a clear estimation about how many new stuffed animals she needed to order. Figure 1 in below shows the timeline of how Julia buys the toys for the company: 1992 January 1993 December 1994 50 of Each Tested for sale: Evaluation Test Results then Order Estimated Number of Bear, Pig, Bear, Pig, & Raccoon & Buy Test Toys for 1994 Christmas & Raccoon for Christmas Season Figure 1: Timeline of how Julia buys the toys for the company Decision Problem During last year, three stuffed animals were tested for sale, including a bear, a pig, and a raccoon. The result shown there were 10 out of 50 bears, 4 out of 50 pigs, and 32 out of 50 raccoons sold. Julia was faced with a decision to make about whether she should import the toys from Germany or but the toys domestically, and if the toys were to be imported, how many of bears, pigs, and raccoons she should buy for the Christmas season of 1993. Analysis of the Industry and the Company Looking at the toy business, there was an intensified competition between different companies. The toy departments of department stores are generally less profitable comparing with other departments. Those toy...

Words: 987 - Pages: 4

Premium Essay

Myths About Bears

...Bears may be large and intimidating, but do not pose a threat to humanity. This essay will go deep into the myths about bears to uncover the truth behind these myths. What are these myths? Bears for years have been portrayed as deadly, overwhelming beasts which attack on sight, but after years of research, is this true? Primarily, over the years the years the media and public have made many false stories about bloodthirsty bears. One outrageous myth is that if bears taste human food, they don't go back; yet, “bears prefer natural, wild food unless it is difficult to find and human food is too easy to get” (Rogders). This is proof that bears do not go out of their way for humans; they prefer natural food. In summary, bears are not blood thirsty creatures but intelligent animals that do not pose a threat to humans if handled appropriately....

Words: 483 - Pages: 2

Free Essay

Shooting the Wild

...sensationalized then ever before in human history. As people become more disconnected with nature and animals, more and more people are becoming depressed through their hectic lives and often yearn to be reconnected to the natural world again. However, the bond between humans and the wild are connected through the lens of a camera. As Chris Palmer has mentioned “During primetime in September 2008, more than 30 million viewers tuned in to Animal Planet, which is now seen in 94 million households in the United States and more than 220 million internationally.”(Palmer. Pg 5). Larger and more expensive productions such as Arctic Tale gives audiences a newer cinematic experience to the wild habitat. The films overall journey follows Nanu the polar bear and ** the seal in their struggle to find food because of the effects from...

Words: 914 - Pages: 4

Free Essay

1212

...[pic] TUTORIAL 1 A. Making Inferences Read the texts below and make some inferences. Complete the sentence with one inference. 1. A Harris poll indicated that Americans, on average, believed that there is a 50 percent chance that they will be seriously hurt in a car accident. In reality, the chance of this is about 5 percent. The average woman believes that she has a 40 percent chance of getting breast cancer. However, the chance of this happening is actually only one in ten, or ten percent. Women also believe that they have a 50 percent chance of having a heart attack, but the actual risk is just one in ten. The average man believes that he has about a 40 percent chance of getting prostate cancer, yet in reality the risk is also only one in ten. Although most people estimate their chance of getting HIV/AIDS to be about one in ten, the risk is actually about one in twenty, or 5 percent. Although the author did not specifically state the outcome of the poll but expects the reader to infer that………………………………………………………………………….. 2. During the National address focusing on civil rights, President John F. Kennedy acknowledged that the nation faced a moral crisis. He rejected the notion that the United States could be the land of the free “except for the Negroes.” Reversing his earlier reluctance to request civil right legislation, he announced that he would send Congress a major civil rights bill. The law would guarantee service to all Americans regardless of race in public...

Words: 938 - Pages: 4