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Management Business

In: Business and Management

Submitted By chien85
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Marketing management is a business discipline which is focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities. Marketing management principles include analyzing the market, market planning, implementing the plan and market control. The goal of these activities is to enter into an exchange with customers. Once a company understands the marketing environment, reacts to it and gathers results, it is able to evaluate the impact of its activities. In larger firms, marketing management is typically handled by a marketing manager, while in smaller firms, the owner may take the lead in marketing activities.
In marketing management, SWOT analysis is very important because it is a element of the research necessary preliminary stage in the preparation of any level of strategic and marketing plans. It helps marketers build detailed profiles of their company and each competitor in the market, focusing especially on their strengths , weaknesses , opportunities and threats.Now,I conduct a SWOT analysis of Sony Shockwave, include four factors : strength factors, weakness factors,opportunity factors and threat factors.
One of Sony ‘s greatest strengths is new products with high technology,such as Blu-Ray disc, helps Sony win the war to be the next generation of DVD. It boasts greater rivals and possesses anti-piracy technology and has the ability to deal with high-definition broadcasts.Besides, Sony beats its Japanese rival, Toshiba, which with partners was backing HD-DVD ( an alternative format). Another strength of Sony is their ability to be successful in several different markets. They have made an impact in the video game market, the PC market, and especially the television market and there are still numerous others.In game market , Playstation-3 can give the company a much needed boost.

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