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Management Disney Company

In: Business and Management

Submitted By kurriola27
Words 588
Pages 3
Walt Disney Company
Aida Cruz
Yashira Negron
Luis Rivera
Kevin Urriola
Ana G. Mendez University System
MANA - 210

Walt Disney Company
Disney mission:
The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world. The Walt Disney Company together with its subsidiaries and affiliates is a leading diversified international family entertainment and media enterprise with the following business segments: Media Networks, Parks and Resorts, Studio entertainment, Consumer products and Interactive media.
In the process of innovation and entrepreneurship becomes increasingly relevant techniques and tools used to generate new ideas, and develop proposals quickly and effectively. In this sense creativity techniques to foster entrepreneurship and innovation are of great interest. Executives and leaders of the business units are committed to incorporate citizens in decisions and daily actions of employees. Walt Disney Company includes executives representing each of our units business and corporate essential functions, such as brand management, policies public and human resources.
Strategic planning
1. Defining corporate visions: Disney vision create happiness by providing the finest entertainment for people of all ages anywhere.
2. Establishment of that vision: creating a place where families can go with their children to have fun and where each person is treated as if they were first-class
Citizens.
3. Develop growth strategies: Disney Co. They are clearly based diversification since the growth of the company by buying new businesses out of products and markets that had...

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