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Management Essay

In: Business and Management

Submitted By poloesquire
Words 3414
Pages 14
Course Project Paper #4
John Richardson
Keller Graduate School of Management

Abstract
Marvel Entertainment, LLC (Marvel) has been producing toys, comics and stories filled with characters that have played a substantial role in the childhoods of millions. In this paper I will examine the leadership that allowed Marvel to emerge out of bankruptcy into a largely profitable company in less than a decade. The type of change that Marvel experienced is not the norm for companies that were in their position, making their story intriguing and valuable to anyone who learns from the success of others. In this paper I will analyze the strategic rationale for change that took place at Marvel, propose a suitable change process for their situation and examine possible obstacles they will face when restructuring their organization.

Course Project Paper #2
Developing a Communication Plan
Marvel finds itself in a very precarious position emerging from bankruptcy. After a company goes through the bankruptcy process, its customers, employees, partners and investors find themselves consumed with uncertainty when it comes to future prospects. As a result, I believe Marvel must take on reestablishing its image as a boundless and profitable company. Marvel has to put forth communications that clearly separate its future from its past while providing achievable goals for the future. Since Marvel now has a recent track record of failure, it will be fresh on the minds of those who can help them grow in the future. Marvel’s stakeholders have taken a big hit financially and are well within their right to be critical of every step that Marvel will take going forward. Marvel’s communication strategy should find a way to address the ocean of criticism it will face by defining how they should be judged. Information…...

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