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Management in Use

In: Business and Management

Submitted By Kwameoct06
Words 1030
Pages 5
New System Proposal for Riordan Manufacturing, Inc

Kwame H. Ireland


June 24, 2014

Professor Robert Babcock

Proposal: Riordan Manufacturing
Riordan Manufacturing has expressed the need for a new Customer Relationship Management (CRM) System. In view of this, a needs analysis was completed and the results proved the need for the new system to be put in place. Riordan allocated the appropriate budget for this project to begin immediately. The description of the system is below, along with components, benefits, security, and how information will be used for Riordan employees. As an industry leader, Riordan wants to ensure quality remains with its current clients and continuing to build stronger and lasting relationships with new/prospective clients; the new CRM system/database will help Riordan meet this goal.
Description of the CRM System
The new CRM system will track all customer service inquiries via telephone, email, and website inquiries; as well as providing client-service associates with up to date information about the client’s profile, order history, and communication interactions with Riordan. The new CRM system will partner with the existing marketing information system to pull data from each client’s sales database, marketing promotions sent out, and historical sales. For example, a client-service associate will be able to log into the CRM system, pull a client up by name, telephone number, website, and/or location; the client-service associate can then view the client’s profile of information (location, industry, headquarter location, years in business, etc.), sales history, orders…...

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