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Management Information Crm

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A management information system (MIS) provides many solutions to improve customer relations and better understand customer behavior. When handling data of any sort there is an outstanding liability linked to user information. Cloud computing is one of the most popular ways to compute data in this day, and though efficient and effective, it comes with significant downfalls when data is remotely breached. Traditional methods of storing data in an off-line database still have the risk of hackers having the ability to breach and steal data. Privacy in an on-line database is much more ambiguous in the sense that many common things such as IP locations that users general assume is kept private is actually open source. The ability to mine data and access general user information is both a potential threat to security but a significant benefit to companies.

Online databases can be used in several ways to form a more succinct understanding of customer information. The most significant is in terms of data-collection. Through data-mining companies can receive customer data that can be used in many aspects of marketing analysis. CRM software can be used to better maintain a stream of connectivity between the client and the business. Data from consumer behavior provides a great insight that can be used in projections and overall strategy. While all the aforementioned methods are surrounding the inflow of data, databases are also effective when managing the outflow of data. A multi-tiered marketing campaign can be orchestrated using the customer data that has already been collected. Identifying the target markets through data will allow the company to focus their resources and hone in on the outreach process(Kotler, 2012). Some methods of outreach may include something as unsophisticated as physical mailers or something more Internet base such as search-engine generated ad

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