INTRODUCTION. Adoption of emerging technologies prior to their proven value is both acceptable and normal in today’s globalized economy. In current global environment, organizations all around the world have to constantly facing challenges to hold the competitive advantage. Firms that refuse to change their approach face declining sales, obsolescence, and potential bankruptcy. The global world is characterized by more competition, diverse work force, continuously changing customers’ needs, and new technological changes, etc. The adoption of emerging technology in business is broadly studied but the resulting research has produced inconsistent results (Brandyberry, 2003).

An organization is define as a group of persons that team up together to work to achieve the organization strategy. Organizational strategy can be defined as a plan for interacting with the competitive environments to achieve organizational goals. According to Charlesmore Partners International (2008), organizational strategy is a clear definition of how the organization needs to change – over time - in order to be able to deliver the strategy of the enterprise and an actionable plan of how to make the transformation. This requires both the thinking and analysis to compare current state to desired state and define the gap, and the execution capabilities to make the requisite changes happen. Other definition of organizational strategy is a plan for interacting with the competitive environments to achieve organizational goals (Daft, 1995, p. 49).

To achieve the organizational strategy, the organization need to come up with some new technology that might help the organization. Technology is one of the central and most significant elements that related to effective operations management in an organization. Internet technology has a direct impact on companies, customers, suppliers, distributors and