1.0 Definition
1.0.1 Social Media
Social media is a platform where people can communicate and share things such as videos, music, news, advertisements, and information (Burke, 2013). People are often unable to differentiate social media, mass media, and social networks. Basically, according to Burke (2013), social network is a place for users to communicate and have discussion, while mass media is a place for exchanging and uploading media such as video, music, news, advertisement, and information, social media is the combination of social network and mass media. The typical example for social network, mass media, and social media are Skype, online newspapers, and Facebook respectively. We notice that three of them are different in terms of their functions where Skype connects people around the world, online newspapers shares information and news, and Facebook can carry both of the social network and mass media’s functions at the same time. It allows people to conduct their interaction such as exchanging information, sharing ideas, holding discussions, forwarding and watching video and music in a virtual environment. In short, social media nowadays are getting more diversified. It just like the example of radio and camera, stepping to a new era of technology has let us witness the combination of them into a smart phone.

1.0.2 Marketing Strategy
Marketing strategy is a technique to increase an organization’s sales and their competitive advantage. It can be developed in short-term or long-term in order to increase the company’s sales. Any action that intends to promote a business or product is marketing. In order to make this marketing process becomes more effective and efficient, strategy will then be developed. According to Heaton (n.d.), marketing strategy gives the organization a focused direction. It lets the promoting process becomes more objectivity to