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Management Information Systm

In: Business and Management

Submitted By cici458
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Mini Project 1
WestJet Accepts Blame for Spying on Air Canada

The issue of the case is that WestJet spied on Air Canada -- one of the biggest airline companies to obtain confidential information. The competition in the airline market is fierce. As a competitor, WestJet tries to match the competition on the pricing, scheduling, and routes. In order to create a competitive advantage, WestJet gathered business information unethically from Air Canada’s website. For example, Westjet collected data to identify booking trends, so they can decide which route is more profitable and to start a new route. Also, if WestJet knows the buying habits of Air Canada, it will help Westjet to develop a pricing strategy to maximize their profits. In order to get these valuable and accurate information and to be more competitive with lower costs, WestJet chose to detect its competitor via the website. Information collecting helps WestJet to grow its business. To deal with the rivalry of existing competitors, Westjet needs to provide a product or service that their customers place a greater value on than similar offering from a competitor. For this organizational objective, WestJet needs to undertake some actions to gather these information first. To deal with the issue, Westjet gained access to the Air Canada Employee website to steal confidential data by using a former Air Canada employee’s account and personal password. Moreover, in order to be more effective, one Westjet employee created an automated “screen scraper” program to collect information. After gathering the data, it would be passed to Westjet employees to share the information. The private business information was owned by Air Canada, and Westjet did not have authority to access the data. In a word, this stealing behavior of Westjet was unethical and unacceptable. The senior management was involved in...

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