P&G Marketing Strategy

Proctor and Gamble's marketing strategy on social networks is taking a targeted approach to distributing materials. While doing so P&G provides personalized replies to inquiries, aided by having a dedicated team covering the best way to attract the crowd of young consumers, while at the same time creating new innovations. Proctor and Gamble has come a long way from soap opera to social media. P&G itself has a history of evolving and adapting to the different marketing trends that adhere to consumers needs. As Proctor and Gamble evolves in this age, it uses its marketing strategies to gain a better insight on consumer wants, and preferences.

During its Signal P&G event in Cincinnati, Global Marketing & Brand Building Officer Marc Pritchard told former audiences “Today is not about digital marketing; it’s about brand building in a digital world,” which set a resounding tone for the role he wants digital to play for P&G. He went on to make it clear that “digital is no longer a trendy use of technology for technology’s sake, but it’s the way P&G will engage with people in real-time to build brands like never before” ("A real-time demonstration," 2012). Pritchard also talked about how brand building has changed since the proliferation of Internet technology and about how important it is for brands to keep up. Pritchard puts a big emphasis on the influx of mobile devices in the market and the pace at which consumers are adopting to mobile technology. He also focused on social media and consumers’ dependence on social to talk with one another and also to talk with brands. He placed emphasis on the importance of one-to-one relationships in today’s always-connected, always-on digital environment. He said that, “brands need to be less focused on making money and instead place more emphasis on improving the lives of both existing and potential