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Management of Supermarkets in Kenya

In: Business and Management

Submitted By charlesngoe
Words 4532
Pages 19
CHAPTER ONE
1.0 INTRODUCTION
This chapter presents the background of the study, statement of the problem, objectives of the study, the research question, justification of the study, scope and delimitation of the study and the purpose of the study.
1.1 BACKGROUND OF THE STUDY
The supermarket delis emerged during the 1980s as on of the growth areas for food retailers to develop in response to increasing consumer demand for convenience.
Not more than ten years ago consumers did not think of supermarkets as a place to buy takeout’s meal (Berry 2011). Supermarkets have developed delis which was not the case this has caused reconstruction of already existing supermarkets to fit in the delis where different meals are offered, supermarkets are now opening new branches that easily incorporates new delis.
The success of the supermarkets delis has seen supermarkets compete with fast foods outlets and restaurant for their dining dollars (Parker and Freeman, 2005). Supermarkets delis are gaining popularity due to the trust consumers are building in them. It being faster than restaurants and the customer sees how the meal ordered for is being prepared this gives supermarkets an upper hand to restaurants The supermarkets have also considered expanding deli section by providing sitting space for their clients a good example is the Mathai supermarket in Karatina.
The deli first started in Kenya in a T-Mall in Tuskys supermarket and later grew being adapted by other supermarkets including Nakumatt, Naivas Mathai among other known and unknown supermarkets. It only started as a deli for snacks and fats foods i.e. French fries samosa kebabs among others. It later grew to offer more food variety services and also the service of uncooked meat which is nicely parked and ready for take outs. Pastry section was also introduced in the delis which increased their sales reducing the...

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