...Marketing Management Planning and Control | | Index Introduction 2 PESTEL analysis of electronic market 2 Planning tools 5 a) Boston Consulting Group 5 b) Ansoff’s Matrix 6 Market segmentation 7 Samsung market segmentation 7 Bibliography 9 Appendix 1 12 Appendix 2 14 Introduction This report covers three questions. The first question shows through Pestel analysis, how the global electronics market has changed over the past several years. The second focuses on how Samsung can make use of two planning tools: Boston Consulting Group Matrix and Ansoff’s Matrix, to make investment decisions. While the third question shows how segmentation may help Samsung to develop its phones range and marketing mix. PESTEL Analysis of electronics market Through the last dozen years the electronic market has changed dramatically. Many well-known electronic devices gained a complete new meaning and appearance. These changes are caused by many different macro environment factors. The selected factors from different areas of Pestel analysis are described below, as well as the changes that they have caused and future forecasts. Environmental: * Global climate change – intensifying climate change caused the implementations of the Kyoto Protocol which aims to reduce greenhouse gas emissions (BBC, 2005). This resulted in the...
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...Class 08 – Planning & Control BUFW M570-01W: Operations and Supply Chain Management Planning & Control: Chapter 19 – Sales & Operations Planning Chapter 20 – Inventory M anagement Learning Objectives Understand what sales and operations planning is and how it coordinates manufacturing, logistics, service, and marketing plans. Construct and evaluate aggregate plans that employ different strategies for meeting demand. Explain yield management and why it is an important strategy. Joseph Khamalah, Ph.D. 2 What Is Sales and Operations Planning? Sales and operations planning is a process that helps firms provide better customer service, lower inventory, shorten customer lead times, stabilize production rates, and give top management a handle on the business. The process consists of a series of meetings, finishing with a high-level meeting where key intermediate-term decisions are made. This must occur at an aggregate level and also at the detailed individual product level. – Major Sales & Operations Planning Activities Aggregate means at the level of major groups of products. 3 4 Sales & Operations Planning Activities – Overview Sales and operations planning was coined by companies to refer to aggregate planning. Types of Planning Long-range planning • Planning focusing on a horizon greater than 1 year, usually performed annually Intermediate-range planning • Planning focusing on a period from 3 to 18 months, time increments are weekly, monthly,...
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...1. Management and control (1) Management is the process of organizing resources and directing activities for the purpose of achieving organizational objectives” (2) Distinguish three elements of management process a. Objective setting Knowledge of objectives is a kind of necessary prerequisite for the design of MCS, but objectives do not have to be quantified and financial. Employees must have a basic understanding of what the organization is trying to accomplish. Otherwise no one could claim that any of the employees’ actions are purposive, and no one could ever support a claim that the organization was successful. b. Strategy formulation Strategy is defined how organizations should use their resources to meet these objectives. A well-conceived strategy guides employees in successfully pursuing their organizations’ objectives and conveys to employees what they are supposed to be doing. Strategy formulation is useful for make MCs, but is not mandatory. c. Management control I. Management control vs. strategic control 1) Strategic control -focus on external changing environment to identify the valid strategy -compete with other firms in industry based on the analysis of strengths, weakness, opportunities and limitations 2) Management control -focus on internal employees -employees should know what company expect them to do; employee really do what they need to do; employee have ability to do; solutions to the control problems. From a management control perspective...
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...Management in all business and organizational activities is the act of getting people together to accomplish desired goals and objectives using available resources efficiently and effectively. But if we try to look from closer, Mothers are the best managers if one wants to learn from. Here I am taking example of my own mother. She is a doctor so she handles her hospital work and daily routine activities of my house. I have divided the activities performed by my mother on daily routine basis (weekdays) and tried to put them into management functionalities comprises planning, organizing, staffing, leading /directing, and controlling our organization (in this case my house). All this is done by resourcing, encompasses the deployment and manipulation of human resources, financial resources, technological resources, and natural resources. |My Mother “The Best Manager” | |Time |Activity |Functionality |Learning | |0500-0530 Hrs |Waking up on time despite of |Planning |Time management | | |working late last night |Organising |Organisational commitment | | | |Leading |Consistency ...
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...| Structure Based on Management Activity | 6 | Structure Based on Organizational Functions | 12 | Applications Based on MIS | 18 | References | 20 | Introduction Management information system broadly refers to a computer-based system that provides managers with the tools to organize, evaluate and efficiently manage departments within an organization. MIS, or Management Information Systems, are used to manage the data created within the structure of a particular business. These systems store the data and allow the business to manipulate this data. It is the study of people, technology, organizations and the relationship among them. MIS can be defined as the study of how individuals, groups and organizations evaluate, design, implement, manage and utilize systems to generate information to improve efficiency and effectiveness of decision making. The concept of MIS gives high regard to the individual and his ability to use information. While analyzing the data, it relies on many academic disciplines. These include the theories, principles and concepts from the Management Science, Psychology and Human Behavior, making the MID more effective and useful. These academic disciplines are used in designing the MIS, evolving the decision support tools for modeling and decision - making. The concept, therefore, is a blend of principle, theories and practices of the Management, Information and System giving rise to single product known as Management Information System (MIS)...
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...Management Information System Topics: » Definition of Management Information System » Purpose of Management Information System » Advantages of Management Information System » Objectives of Management Information System » Characteristics Management Information System » Models/ types of Management Information Systems » Management Information System Planning, Controlling and Limitations Definition of Management Information System Management Information System can be defined as a formal method of collecting timely information in a presentable form. in order to facilitate effective decision making and implementation, in order to carry out organizational operations for the purpose of achieving the organizational goal. A management information system is a system design to provide selected decision –orientation information needed by management plan, control and evaluate the activities of the corporation. It is designed within the frame work that emphasizes profit, planning, performance planning and control at all levels. It complements the ultimate integration of required business information sub system both financial with in the company. According to Philip kolter- A marketing information system consist of people, equipment and procedures together,sort,analyse,evaluate and distribute the needed timely and accurate information and marketing decision makers. Professor Allen S. Lee states that research in the information system field examines more than the technological...
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...Management Accounting Environment Introduction Every organization small, medium and large needs someone to be in charge of day to day activities that is going to be responsible for decision making, planning, controlling, directing personnel, outlining organization structure and will be responsible for taking strategies in competitive advantages. In today’s business environment, corporate organizations need to take every advantage they can to remain competitive due to highly increasing competition in the market, i.e. electronics commerce ( e-commerce) and introduction of new technology day by day. Customers need specialized products and service and accurate information convening product they are purchasing, product availability, order status, delivering time. Shareholders expect greater value from their investment and accurate information of the financial status of the company. This new competitive environment requires companies ability to create value for their customers and to differentiate themselves from their competitors through the formulation of clear business strategy. In today's business environment, knowledge is power so business strategy must be supported by appropriate organizational factors such as accounting information systems, organizational design and effective manufacturing process Management Accounting deals with provision of information inside the company - that is, the process of identifying, measuring and forecasting, analyzing, interpreting...
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...OPERATIONS MANAGEMENT Courses with numerical and conceptual focus Course Planner 16031::Gurpreet Kaur Lectures 3.0 Tutorials Practicals Credits 1.0 0.0 4.0 TextBooks Sr No T-1 Title Operations Management Reference Books Sr No R-1 R-2 Other Reading Sr No OR-1 OR-2 OR-3 OR-4 OR-5 OR-6 OR-7 OR-8 OR-9 OR-10 OR-11 OR-12 Journals articles as Compulsary reading (specific articles, complete reference) The four things that a service Business must get right HBR Article , Bang & Olufsen Design Driven Innovation : HBR , Smart Product Design : HBR , Mishina, Kazuhiro. Toyota Motor Manufacturing, U.S.A., Inc. HBS Case No. 9-693-019. Harvard Business School Publishing, Boston, 1995. , Hammond, Janice H. Barilla SpA (A). HBS Case No. 9-694-046. Harvard Business School Publishing, Boston, 1994. , Latour, Almar. Nokia Handles Supply Shock with Aplomb as Ericsson of Sweden Gets Burned. The Wall Street Journal. Dow Jones & Company, Inc., 2001. , National Cranberry Cooperative HBS #688122. From Case Map , John Crane UK Ltd Case : The CAD CAM Link . HBS #691021,24p , To Move or not to Move .Case of Cathay Pacific Airways . University of Hong Kong HBS #HKU003,22p , Note on Quality: The Views of Deming, Juran, and Crosby HBS .687011 , Process Control at Polaroid , HBS, #693047 , LL Bean Item Forecasting and Inventory Management HBS, #893003, 5p , Johson Control Automotive Systems , HBS,#69308623p , Title Operations Management Concepts, Techniques & Applications Operations Management Author Evans...
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...According to L. A. Allen --- ‘’ Management is what a manager does’’. Manager: A manager is he who does various kinds of task and he has the power of supervise the employee to achieve the organizational goals & objectives. Various Managerial skills: Robert L Katz identifies three skills of managers:- (1) Technical skill. (2) Human skill. (3) Conceptual skill. Technical skill: Technical skill is the knowledge or ability of managers to use a process, technique, procedure or any specialized activities. Accounts engineers, surgeons all have their technical skills necessary for their respective professions. Most managers especially at the lower level and mid-level need technical skills for effective task performance. Technical skills are important especially for first line managers, who spend much of their time training subordinates &supervising their related problems. Human skill: Knowledge and ability to work with other people effectively to understand other people, to motivate other people both has individuals and groups. Managers spend much of their time interacting with people both inside and outside their organizations. We may recall here Mint berg’s explanation of how top (And middle) managers spend their time: 59 percent in meetings, 6 percent on the phone, and 3 percent no tours. All of these managerial activities involve other...
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...Project Control Management Assignment Abstract Introduction Section 1: The Trophy Project: Project Controls 1.1 Project Planning and Estimating 1.2 Requirements Definition 1.3 Risk & Issue Management 1.4 Reporting (Cost & Status) 1.5 Integrated Planning Section 2: The Importance of Integrated Planning as a Project Control 2.1 Integrated Planning 2.2 Integrated Planning in BAE Systems Section 3: The Consideration of Human Factors at WCE 3.1 The WCE Strategic Change Programme 3.2 Why Change Programmes Fail Conclusion Abstract Wynn Computer Equipment – a reasonably successful and good business to work for (benefits & salary wise), had been suffering with issues in productivity. These issues were mainly derived from a combination of poor communication, bad planning, a confusing organisation structure and a lack of direction & team morale/ teamwork. The company received a contract for the ‘Trophy Project’ – which was project managed by a previously junior member of staff – Reichart. The project was extremely problematic and was delivered very late and at great cost, mostly due to the poorly executed project control mechanisms within the business (during planning and project implementation). The business could have greatly benefitted from using a more integrated approach to project planning and control- something which BAE Systems finds of great importance to their project management activities. Introduction...
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...Chapter 1 Introduction to the Management of Information Security Chapter Overview The opening chapter establishes the foundation for understanding the field of Information Security. This is accomplished by explaining the importance of information technology and defining who is responsible for protecting an organization’s information assets. In this chapter the student will come to know and understand the definition and key characteristics of information security as well as the come to recognize the characteristics that differentiate information security management from general management. Chapter Objectives When you complete this chapter, you will be able to: • Recognize the importance of information technology and understand who is responsible for protecting an organization’s information assets • Know and understand the definition and key characteristics of information security • Know and understand the definition and key characteristics of leadership and management • Recognize the characteristics that differentiate information security management from general management INTRODUCTION Information technology is the vehicle that stores and transports information—a company’s most valuable resource—from one business unit to another. But what happens if the vehicle breaks down, even for a little while? As businesses have become more fluid, the concept of computer security has been replaced by the concept of information security. Because this...
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...The Four Principal Functions of Management: Planning, Organizing, Leading, and Controlling Matthew Daley 24 September 2011 MAN 3353 Tristan L. Davison Abstract All new or old organizations whether small or big need to run smoothly and achieve the goals and objectives. Organizations can develop and implement their own management concepts. Basically, there are only four management principles that would allow any organization to control the tactically planned and set decisions. The four principles of management are used, just to have a controlled plan over the preventive measure. These four principal functions of management are: planning, organizing, leading, and controlling. What is normatively held as good management practice for a non-diversified firm? * Process of organizing * Functional organization * More centralized decision-making * Specialist viewpoint at the top * Less formalization of structure required * Less coordination and committee management * Process of planning * Simple long range planning, * High involvement of top management in planning * Less participative, * Heavily linked with the control function * Process of controlling * Concentrated at the top * More detailed at the top * Less use of exception principles * Organization of control centralized What is normatively held as good management practice for a diversified firm? * Process of organizing ...
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...The management process is a series of activities in a cycle of planning and control where planning is refers to the setting of objectives for an organization and draws a line of how it can be achieved. Controlling activity itself is refers to the implementing plans by using the feedback to accomplish the objectives. In management, control system is necessary in which the activities of different divisions, departments, and sections need to be coordinated and controlled. To be specific, management control system is needed to clearly communicate the organization’s goal, to ensure that managers and employees understand the specific actions required of them to achieve organizational goals, to communicate results of actions across the organization and to ensure that managers can adjust the changes in environment. In Xerox Corporation, they are using planning process as their management control system. Al Senter, the Xerox’s Vice President of Finance in 1990 already stated that the control function must add value to the product by working with line management. Each operating units in Xerox Corporation will draw their own long term planning in order to get reviewed and feedback by the organizations. It’s important to have planning as their one of the control systems since it will set a standard of performance. By this planning process, each of the division general managers in Xerox Corporation will responsible for managing and controlling their subordinate to deliver the committed...
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...Operations Management Operations management focuses on carefully managing the processes to produce and distribute products and services. Usually, small businesses don't talk about "operations management", but they carry out the activities that management schools typically associate with the phrase "operations management." Major, overall activities often include product creation, development, production and distribution. (These activities are also associated with Product and Service Management. However product Development is usually in regard to one or more closely related product -- that is, a product line. Operations management is in regard to all operations within the organization.) Related activities include managing purchases, inventory control, quality control, storage, logistics and evaluations. A great deal of focus is on efficiency and effectiveness of processes. Therefore, operations management often includes substantial measurement and analysis of internal processes. Ultimately, the nature of how operations management is carried out in an organization depends very much on the nature of products or services in the organization, for example, retail, manufacturing, wholesale, etc Sections of This Topic Include: Procurement (Purchasing) Practices This topic reviews guidelines for buying various materials from suppliers and vendors -- materials, including computers, services from lawyers, insurance, etc. Procurement (Purchasing) Practices Management Control and Coordinating...
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...Materials Management / 1 CHAPTER I Materials Management Introduction Materials Management is simply the process by which an organization is supplied with the goods and services that it needs to achieve its objectives of buying, storage and movement of materials. Materials Management is related to planning, procuring, storing and providing the appropriate material of right quality, right quantity at right place in right time so as to co-ordinate and schedule the production activity in an integrative way for an industrial undertaking. Most industries buy materials, transport them in to the plant, change the materials in to parts, assemble parts in to finished products, sell and transport the product to the customer. All these activities of purchase of materials, flow of materials, manufacture them in to the product, supply and sell the product at the market requires various types of materials to manage and control their storage, flow and supply at various places. It is only possible by efficient materials management. The materials requirements planning, purchasing, inventory planning, storage, inventory control, materials supply, transportation and materials handling are the activities of materials management. They will be discussed in details in various chapters to follow. About 20-25 years ago, there was no cut-throat competition in the market to sell the various consumer items manufactured by different industrial undertakings and the availability of materials to manufacture...
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