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Management Strategy Paper

In: Business and Management

Submitted By bigeyes2148
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Management Strategy Paper Blue Beacon Truck Wash operates more than 100 truck wash locations across the United States and Canada. Each location is open 24 hours a day, 7 days a week. Blue Beacon has more than 30 years of experience, with easy access to major interstates and highways. Blue Beacon provides fast and friendly service. Blue Beacon Truck Wash will achieve 15- 20% annual growth through existing businesses with theadded revenue projected in introducing public vehicles to our existing services. We would provide fast and convenient and affordable service to the public. My analysis of growing the business in this industry is to implement a plan to restructure the curbside appeal to entice more business to travelers and local residents. A clean and presentable store front would need a brighter appearance, provide a clean look inside and out. Presentation is key to every business, friendliness, attitude, and performance will be an asset to the business and help to generate revenue. Bright lights and extra patrol will enhance security and ensure everyone’s safety because this type of business has a reputation of attracting unwanted visitors. People not machines will wash trucks, motor coach, passenger cars, trucks, and tractor trailer ridges. Analyzing and studying the competition in two areas in the business that we aren’t currently exploring will allow me to develop a plan in competing in the area of touchless washing systems and a mobile service in each unit of this business, therefore utilizing all areas of the business to increase profit and competition to increase revenue. Management team members must know and commit to added duties, including normal work load. Management responsibilities are making staffing decisions to meet the needs of customers, employees and the company. Management must provide the inspiration that makes employees want...

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