Free Essay

Management Strategy

In: Business and Management

Submitted By johwitt
Words 470
Pages 2
1. How is strategy management illustrated by this case story ?

Berdasarkan kasus tersebut, rencana zara yaitu untuk menciptakan fashion yang jelas dan fokus kepada pengertian akan fashion itu sendiri, teknologinya dan pemasarannya. Serta kemampuan untuk beradaptasi dengan tren yang berkembang dengan cepat. Inditex mengaplikasikan strategic management yang ada pada modul, hal tersebut terlihat jelas dari cara mereka yang pertama – tama menentukan tujuan atau goals terlebih dahulu. Tujuan mereka adalah untuk memproduksi ‘fast fashion’, kemudian berulah mereka merumuskan strateginya yaitu dengan menggunakan teknologi dan menghasilkan desain – desain yang baru dalam waktu 2 minggu. Setelah merumuskan, kemudian mereka berusaha untuk mengimplementasikan strategi tersebut dengan cara menggunakan bantuan teknologi computer untuk membangun proses desain yang lebih baik. Setelah itu, mereka mengevaluasi hasil dari strategi tersebut. Evaluasi tersebut dilakukan secara rutin terhadap desain – desain yang mereka kerjakan untuk mengetahui apakah strategi yang mereka terapkan berhasil.

2. How might SWOT analysis be helpful to inditex executive ? to zara store managers ?

SWOT adalah metode perencanaan strategis yang digunakan untuk mengevaluasi kekuatan (strengths), kelemahan (weakness), peluang (opportunities), dan ancaman (threads) dalam suatu spekulasi bisnis. SWOT membantu manager untuk mengerti lingkungan dan kemampuan dari suatu perusahaan sehingga dapat mengambil keputusan dengan tepat.

Pada kasus ini, terlihat jelas adanya peluang dan ancaman pada industry garment. Namun dapat kita lihat, inditex mampu mengambil keuntungan dari peluang dan memperkecil ancaman. Untuk manager zara, sebenarnya SWOT tidak terlalu berpengaruh kecuali manager zara tersebut dapat berkontribusi langsung dalam perumusan strategi perusahaan atau mereka memiliki hak untuk mengimplementasikan strategi tersebut pada tokonya sendiri.

3. What competitive advantage do you think zara is pursuing ? How is she exploiting that competitive advantage ?

Zara mengimplementasikan strategi yang jelas berbeda dari butik –butik yang lain. Mereka menekankan pada penggunaan teknologi dan produksi pakaian yang capat dan tepat waktu. Mereka mencari keunggulan dengan cara pemasaran dan distribusi yang cepat serta lebih responsif terhadap kebutuhan konsumen.Strategi yang digunakan zara untuk unggul dari persaingan adalah dengan membawa produk mereka ke pasar dengan lebih cepat, mereka tidak menggunakan strategi dengan menurunkan harga jual.

4. Do you think zara’s success is due to external or internal factors or both ? explain.

Kita harus mengetahui bahwa perusahaan yang sukses itu harus menyesuaikan strategi mereka terhadap factor internal dan eksternal, kedua factor ini tidak dapat dipisahkan berdasarkan dengan open-system model. Zara tidak mungkin sukses apabila mereka tidak menyesuaikan kekuatan internal mereka terhadap peluang yang merupakan factor eksternal dari lingkungan.

5. What’s strategic implications does zara’s move into online retailing have ?

Seperti yang ditulis dalam kasus, kekuatan zara sendiri adalah menggunakan teknologi untuk mengikuti perubahan di pasar dan dengan merespon perubahan pasar tersebut dengan memproduksi produk pakaian yang baru dengan waktu yang sangat cepat. Hal tersebut merupakan kombinasi yang cocok untuk penjualan secara online atau penggunaan internet. Mengingat penggunaan internet menjadi sangat lazim dan umum digunakan oleh seluruh masyarakat karena pertukaran informasi yang cepat.

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