...Module: Creative thinking Task: Final assignment Campus: ESE Rome Tutor: John Wyse, MBA, MA Student: Nadezhda Novikova Deadline: 12-12-2012 Amount of words: 4 470 Table of contents Introduction……………………………………………………………………………………..3 1. The important role of creativity and innovation in the entrepreneurial process………...4 2. Creativity and marketing strategy……………………………………………………….6 3. Development of creative skills…………………………………………………………..8 4. Creative thinking and solving problem…………………………………………………11 5. Companies which foster creative processes……………………………………………..12 Conclusion……………………………………………………………………………………….13 References…………………………………………………………………………………….....14 Introduction Creative thinking is the significant part of humans’ characters. Creative people are more balanced and tolerant of others, because they know that everyone sees the world differently. Using of creative skills means not only to develop new and interesting ideas (for a better life or some of its aspects), but also for the improvement and development of the whole person. Any creative activity helps us to find personal meaning and to comprehend the own values. And this is the most important spiritual need of man, which distinguishes it from other living creatures. By studying the biographies and stories of successful people, David Galenson (economist, researcher) concluded that the peak of creative abilities can be achieved at any age. Galenson identified two types of creative individuals...
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...stone monument. At first, a web-based web index supported by promoting income it has gained a 65% piece of the pie, utilizes 55,000 specialists and has resources of $70billion. The organization's improvement has been exponential, and its authors now own such significant stakes in it that they can stand to pay themselves yearly pay rates of $1. The organization's effect on the availability of learning and considerably in the world economy and society is the thing that makes it unique and seemingly matches the consolidated impact of the East India Company, the Henry Ford Motor Corporation, Lloyds of London, and the fabulous foundations which have molded the present day time. Google has not just changed the way we work, act and think, in any case, as indicated by some recognized natural chemists, its effect on the training of the e-educated, advanced era, will unavoidably impact the improvement of the human cerebrum. On the off chance that 10,000 hours of use make an expert performer, what will come about because of this level of interface with the virtual world? No only innovative or financial wonder has had a similar impact on the Gutenberg's creation of the printing press five hundred...
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...activities, and electronics, particularly mobile phones and semiconductors, have become its most important source of income since to became perfectly positioned as one of the world’s recognised leaders in the digital technology industry. At Samsung Electronics, every challenge is seen as an opportunity. Looking forward, it’s making historic advances in research and development of its overall semiconductor line, including flash memory and non-memory, custom semiconductors, DRAM and SRAM, as well as producing best-in-class LCDs, mobile phones, digital appliances and more. Leader in digital, Samsung, engaged in social work at the global level, it is multi-faceted group of companies for ethical. In Samsung Group and Samsung Electronics, products, people and business approach reflects the highest standards, putting the company in a position to contribute more effectively to the creation of a better world. At the gates of this new decade, Samsung Electronics is ready to "inspire the world and create the future", making this new vision of its new slogan. This vision...
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...Chapter 13 – Emerging Technology Given near-universal Web access and the wide use of blogs and social networking, can companies still keep their information secret? (p220). The question came up because Barton discovered an employee of IVK had blogged about the outage. The staff member spread gossip that viruses or hackers were the source of IVK’s troubles. It was a touchy situation because Williams had given specific orders to keep quiet. My personal take is that companies can limit their negative exposure from employee bloggers but not eliminate it. Many employees have not considered the ramifications of their actions on the Internet. Before the age of blogs, an employee did not have the virtual soap box that allowed their message to reach thousands. To limit negative exposure, businesses should consider using an official employee policy. Ask their staff to agree to it as a condition of employment. The agreement should include network security guidelines, and explain their responsibility as representatives of the company. Chapter 14 – Vendor Partnering How important is “control” to a company like IVK when outsourcing IT? The IT staff was instructed to find a new financial software vendor for IVK. The search led to a discussion about Software as a Service (SaS). IVK had considered using a vendor that hosted most of their data in the cloud. The IT staff was divided on whether it was wise to entrust a third party with their sensitive data. I think...
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...Introduction ! Before this assignment I had never even heard of the name Alfred Sloan before. I was shocked when I learned what an important and influential business man he was. Without his knowledge or will power General Motors would not be what it is today, in fact it might not even exist today. He took over General Motors at their most vulnerable time, re-organizing the management system and creating new ideas that put them well ahead of Ford. Sloan was a savvy business man that cared about the well being of his employees as well as his customers.The name Alfred Sloan should be more recognized then Christopher Columbus in this country. We owe this man a lot more credit then he is given. Our factories would not be what they are today without him. Background ! Born in New Haven, Connecticut, on May 23, 1875. His Father was a partner in a wholesale tea, coffee, and cigar business, with a firm called Bennett-Sloan & Company. In 1885 he moved the business to New York City, on West Broadway and from the age of ten Alfred grew up in Brooklyn. His fatherʼs father was a school teacher, and his mothers father was in Methodist minister. He excelled as a student at Brooklyn Polytechnic Institute where he completed the college-preparatory courses. He was the oldest of five children, one sister, Katharine, and three brothers, Clifford who worked in the advertising business; Harold who was a college professor; and Raymond being the youngest was a professor, writer, and expert in hospital...
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...What I Have Learned From Human Resource Management Class Owen Li Samford University Brock School of Business Abstract I have been taking Dr. Robert W. Service’s Human Resource Management (HRM) class for four months, and I was able to learn insightful thoughts and valuable objectives of human resource management. In this paper, I will discuss the knowledge, principles, and theories I have learned from the articles I have read, the HR managers I have interviewed, and the HRM classes I have taken. The paper will discuss HRM in terms of interviewing and hiring, training, employee development, succession planning, and appraisals. I will also discuss the work environment, employee protection, technologies, and overall HR management-planning and forecasting. Keywords: human resource management, interviewing and hiring, training, employee development, succession planning, appraisals, work environment, employee protection, technologies, overall HR management-planning and forecasting What I Have Learned From Human Resource Class No matter which topic we discuss in our HRM class, they all somehow relate to one objective that Dr. Robert W. Service emphasizes to us all the time: “the organization has the right people in the right positions with the right training and motivation to do tasks effectively and efficiently at the right time” (Service and Loudon, 2010). With this primary HR objective in mind, I realize that HRM plays a very important role in human resource allocation...
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...Name:___________________ Favorite Snack:___________________ Introduction to Business Part 4, 5 and 6: Marketing Management, Managing Technology and Information and Managing Financial Resources Chapter 12-18 Email to: Dr. Luis Ortiz at lortiz@nmhu.edu Multiple Choice and Essay Exam MULTIPLE CHOICE Chapter 12 1. ________ is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. |a. |Marketing | |b. |Market segmentation | |c. |Consumer behavior | |d. |Marketing research | DIF: 1 REF: p. 380 OBJ: TYPE: KN TOP: AACSB Analytic 2. Place utility is created ________. |a. |when arrangements for the transfer of title from seller to buyer are made | |b. |by having the good or service available at a convenient location when the consumer wants to buy it | |c. |when the product is made available to the consumer at a time...
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...Topic: Education: “Bad Way” to a “Future Life” Authored by: Patara Preechavith, HR Officer, True Corporation Applied to: One Young World 2015 Having greater opportunity to achieve such a more competitive life in professional settings always lie a belief to me that I have to invest in education, by graduate with the best score. The bad news is that I have been doing this the wrong way. For sixteen years until I graduated my bachelor’s degree, I was fostered since I studied in high school that copy-and-paste behavior is something ordinary and needs no concern with. This offer such an easy method for Thai students to complete their assignments by selecting any favorite contents from website and use them straightforwardly. However, that practice has recently been challenged myself since I entered to master’s school in United Kingdom, where I found that such an idea of getting things done like that is an illegal way so called “cheating” –or plagiarism, which is completely exceptionable in an academic world. I also faced one of a suffering time at the starting point that I really cannot stand getting through that British way of study to give attitude toward any subjects using my pre-Google brain practice, which then opened my eyes to have a greater concern toward education issues in Thailand, and this gives warning for making changes by reasons that follow. To begin with, Thai people will lose their actual capabilities and ability to reflect their own value. This issue...
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...201323061H Fung Yuen Wai 201323059H Ng Bing Yam 201223018H Table of Contents Background 3 Speech 4 Behaviour 5 Actions 6 Effectiveness and Impact 9 Conclusion 11 Bibliography of references 12 Background Allan Zeman was born in Germany in 1949. His father passed away when he was seven years old. He went to Hong Kong when he was nineteen. He went to Hong Kong because of his garment business. He has already earned around 100 thousand. Since 1981 he found out that Hong Kong only have numbers of hotel and restaurant but don’t have some special characteristics of western restaurant, therefore he decided to build up some restaurant which is for people to relax. The restaurant is named California. In that time, it’s a creative idea. Not only start his business in Hong Kong, also bought a building in Tokyo. It is also restaurant. in this few years, he starts his bar in Shanghai, which is likely and same as Lan Kwai Fong. He plans to enter the market in Beijing. In this past few years, more western restaurant and bar entered this place –Lan Kwai Fong. He was named as ‘Father of Lan Kwai Fong’. More people to come to Lan Kwai Fong, and become the famous attractions. He always said that ‘Think out of the box’. In 2003, Mr Allan Zeman became CEO of Ocean Park. Ocean Park is the first theme park; he is in order to improve the culture of company. Mr Allen Zeman use resources in order to have advisement, always have function and event,...
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...Living in a Flat World Would you believe me if I told you the world was becoming flat? Well, it is, just not necessarily in the literal sense that you may be assuming. The recent advances in technology and communications have led to the rapid spread of globalization. This new level of connectivity is serving as the equalizer between industrial and emerging market countries. To put it bluntly, the gap between what we once thought were more highly developed nations and those less efficient, is shrinking at an incredible rate. To determine what this means and what effects it will have on managers of corporate America we must take a more in depth look. What is making the world flat? Globalization is the prime catalyst for continuing the flat world process. However, it can be narrowed down more directly to telecommunications and outsourcing. It was not until recently when countries such as India and China have risen as international economic powers. They have realized that the free market system, which uses competition to ignite growth, is paramount for reducing the poverty of a nation. Free enterprise guarantees that new ideas, technologies, and best practices will easily flow into a country. These new concepts, when put to use, inevitably lead to new jobs and products. China and India have had a noticeable drop in their poverty level in recent years, while in contrast; non globalizing Sub Saharan Africa continues to become more impoverished than ever before. It has become...
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...Topic 1. Question 1: Summarize the chief tenets of the scientific management and social person movements. Be sure to identify key players in both movements. (5 page maximum, single spaced.) The scientific management and the social person movement differ noticeably. In its very initial stages, engineers had become vital to the development and installing advances in both technology and power. They were to become a prime source of information about management practices. One strong example would be Henry Towne as it was he whom called for engineers to look beyond the technical side of manufacturing and become involved in the economizing of efforts within the factory itself. The greatest player in the scientific management era being Frederick W. Taylor whom was a central figure in the development of management thought. Taylor gave a push and provided credibility to the idea of management. Taylor and others promoted systematic management with its popularized label of scientific management. It was characterized by advancing technology, market growth, labor unrest, and a lack of knowledge about management, industry in the United States was ripe for methods, systems, and better ways to produce and market products. To meet this need, Taylor provided a voice. Taylor's book 'Shop Management' provided the text for the teaching of industrial management to a growing body of college students who sought positions in industry. Frederick Taylor’s theory focuses...
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...Case 20: UNSYS: The Repositioning • 20-1 C ASE 20 UNISYS: THE REPOSITIONING THE PROBLEM In 1986 Unisys, after the reorganization into three separate businesses, positioned itself as The Information Management Company, a term that was very vague. Because of this, Unisys was faced with a dilemma on a global level. What do you do when many of your prospective customers are not even aware of who you are, let alone what you do? In Europe, awareness of Unisys was low. When asked, “What names come to mind when you think of companies that provide information technology?’’ respondents in France placed Unisys behind IBM, Microsoft, Compaq, and Hewlett – Packard. In some countries, Unisys placed behind Digital, Groupe Bull, and Olivetti. In Germany, Unisys was not thought of at all. In most of Unisys’s target market, awareness of the name was much lower than it should have been. The familiarity with what it did was much lower than it should have been. Although some people had a reasonably warm feeling about Unisys, they still thought of the company in terms of being simply a mainframe supplier. Further research looked at people’s familiarity with Unisys in the United Kingdom, France, Germany, and Italy compared with Unisys’s major U.S. competitors. The picture was not a pretty one, with only 30 percent of respondents being “very familiar’’ or “somewhat familiar’’ with Unisys, compared with 90 percent for IBM, 78 percent for Hewlett-Packard, and 76 percent...
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...motivating people to exceptional levels of performance, and creating a climate of innovation. Our new EMBA is a globally-oriented program designed for busy professionals with at least five years’ management experience. The modular format—formal class time of four days a month including a weekend, over 18 months —is designed around the life circumstances of busy professionals who juggle demanding work and family responsibilities. A Melbourne Business School Executive MBA is synonymous with excellence. Our international faculty publish in top academic journals, bringing you original, generalisable research insights, and they bring to the classroom active business and consulting experience. As an MBA school majority-owned by the business community, you’ll experience business relevance in every aspect of the program. You will broaden your repertoire of responses to challenging business problems, and develop your interpersonal effectiveness skills. And you will gain invaluable exposure to Asian business practice through our core course offerings and the overseas module based in Shanghai. You will be part of a close-knit group of highly-talented individuals with a proven track record in business—a cohort for life—as well as joining our alumni network of 14,000 business leaders around the world....
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... Stephen A. Greyser, Harvard University. Abstract In this paper we explain the utility of adopting an identity-based view of the corporation using the diagnostic tool of identity management outlined in this article, “The ACID Test”. Using British Airways (BA) as an extensive case history we scrutinize and explicate how BA’s senior executives intuitively adopted an identity-based perspective as part of the strategic management of the carrier. Our analysis is corroborated by insights from the former CEO of British Airways, Lord Marshall, and also draws on our long-time association with his predecessor, Lord King. The overriding message from our work is that calibrating the multiple identities of the corporation is a critical dimension of strategic management. Introduction This article uses Balmer’s latest version of the ACID Test Framework which encompasses the added dimension of the covenanted identity. Previous articles on the framework include Balmer and Gray (2003), Balmer and Greyser (2002) and Balmer (2002). In our view there are six critical identity types that senior executives of modern corporations need to ensure are broadly calibrated with each other. Each is characterised by a distinct identity type, linked to a corporate-level concept that is of fundamental importance. Aligning the multiple identities of the corporation is a critical task. Where meaningful identity misalignments occur the result can be deleterious as shown in our case study of British ...
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...P A R T I I Be Creative W hat is the greatest difficulty people have in thinking about problems and issues? The standard answer is “the difficulty of evaluating the various solutions and choosing the best one.” In some cases, this may be true. But two other difficulties are equally troublesome: identifying problems and issues before they become crises, and getting beyond common, unoriginal solutions to creative ones. The first chapter in this part introduces the creative process. The other chapters expand this introduction, showing you how to search for challenges, express and investigate problems and issues, and produce many and varied solutions. By the end of Part II, you will have developed a proactive approach to problems and issues and learned how to stimulate your imagination. ISBN 1-256-46689-1 The Art of Thinking: A Guide to Critical and Creative Thought, Tenth Edition, by Vincent Ryan Ruggiero. Published by Pearson. Copyright © 2012 by Pearson Education, Inc. ISBN 1-256-46689-1 The Art of Thinking: A Guide to Critical and Creative Thought, Tenth Edition, by Vincent Ryan Ruggiero. Published by Pearson. Copyright © 2012 by Pearson Education, Inc. C H A P T E R 5 The Creative Process Have you heard any of these sayings: “Creativity can’t be learned,” “The way to be creative is to ignore traditional ways of doing things,” “It takes a high IQ to be creative,” “Taking drugs enhances a person’s creativity,” or “Creativity is related to mental illness”? They’ve all been...
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