Free Essay

Manager

In: Business and Management

Submitted By chenjylc89
Words 3190
Pages 13
AGENDA

BUSINESS PLANNING

1. PLANNING FOR A MEETING, TRADE SHOW, EVENT

2. 1 PAGE BIZ SUMMARY-challenging exercise to narrow the scope of the business idea and summarize

3. SNAPSHOT OF A BUSINESS PLAN-details of the sections of a table of contents sections

4. Outline Table of Contents

5. 11-1 TO 11-11 SUM helps research and develop information to complete in chart formats the key information for your written business plan; some charts may be used in your full plan and in your presentation

6. WEB SITE RESOURCES help with information and samples on business plans

|EVENT/TRADE SHOW/ MEETING PLAN |
| |
|DATE: |
|NAME: |
|LOCATION: |
|SOCIAL MEDIA: |

| |
|PREPARATION: |
|Research purpose, participants, customers, prospects, partners who will attend. |
|Determine type of participation-in a booth, walking around, workshop/presentation |
|Determine materials needed-biz cards, flyer, brochure, portfolio, samples |
|Identify objectives and set a numerical target. Record numerical achievement |
|# |OBJECTIVE |# |# |ACHIEVEMENT/FOLLOW-UP |
|1 | | | | |
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|SUMMARY/SUGGESTIONS: |
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BIZ PLAN SUM

[pic] Vision

[pic] Mission

[pic] Objectives

[pic] Strategies

[pic] Plans
LEAN CANVAS
|Problem |Solution |Unique Value Proposition |Unfair Advantage |Customer Segments |
| | | | | |
| | | | | |
| | | | | |
| |Key Metrics | |Channels | |
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|Cost Structure | |Revenue Streams |
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For additional information check out resources section.

SNAPSHOT OF A BUSINESS PLAN

Cover Page - Complete Business name, tagline, address, phone, fax, email, web address

Table of Contents - Sequential listing and page numbers of the sections of the plan.

Executive Summary - A 1-2 page synopsis of your plan which summarizes the most important parts of your plan. It is written LAST.

Company Overview - This section provides basic information on the business, its legal structure, location. It’s an “in a nutshell” overview of the business and is often called the General Company Description.

Vision/Mission/Objectives

The Vision is the “possible’ dream, the achievable, reality-based place you want to get to in 3-5 years. The Mission is a statement that concisely describes your strategy for making the vision happen. The Objectives state the measurable accomplishments that need to happen to move the company in a direction of the vision,

Management & Advisors - The background, responsibilities, skills and qualifications of the key personnel (can include resumes in the appendix). Also includes your advisors-paid (legal, accounting/bookkeeping, graphic design, bank, insurance, suppliers) and unpaid (volunteer advisory boards-virtual and meeting-who and area of expertise)

Product/Service Description - Description of your product (s)/services(s), package(s)and pricing, and what makes it unique and competitive. What is your competitive advantage? What’s your “unique selling proposition, or what is it that sets you apart from your competitors and convinces people to buy from YOU?

Market Analysis - This section defines your market – the environment, regulatory issues etc.; your industry, your market(s): the profile demographics, geographic and behaviouristic characteristics of your target customers including a chart showing needs, wants & expectations; your competitors (possible chart format to include at least three names, products/services, pricing, strengths, weaknesses and your response).

Marketing Plan - This is your promotion, advertising, public relations and sales strategies. The marketing plan is a result of knowing your customer EXACTLY and how to reach them (distribution and promotion). Set out a Sales Plan separate from other activities. Consider a chart with column headings-what, where, when, results and cost for promotional activities. Determine the positioning of your company products and/or services versus your competition (price, quality etc. etc.).

Operational Plan – where will the business be conducted, bookkeeping, telephone system for inquiry, support, floor plan, operations, production/assembly, policies, procedures, processes etc.

Risk Analysis – what are the risk areas, probabilities, are they high in terms of potential impact, medium or low and how would you manage. (possible chart format)

Financial Plan - Includes your start-up expenses and sources of funding; your sales projections by month and by product/service showing # and $; your income statement projections by month for two years; your cash flow projections for year one by month for two years; quarterly year one and year two year-end balance sheet statements, break-even and ratio analysis. You need to provide the financial assumptions upon which the figures are based and, as difficult as it may seem, you best-educated estimate/guesstimate.

Implementation Plan – what do you have to complete and when (possible chart format), before business starts and after business starts.

Appendices - This section includes material, financial statements, documents, resumes, research sources, product literature, contacts and key information that supports the plan.
Outline Table of Contents
1) Executive summary
2) Company Description Vision Mission Objectives
3) Product(s), Service(s), Package(s) and Pricing
4) Management & Advisors Management Paid Advisors Unpaid Advisors
5) Market Analysis The Marketing Environment Industry Target Market(s) Competition
6) Marketing Plan Communications & Promotion Sales Plan
7) Operations (& Manufacturing) Plan
8) Risk Analysis
9) Financial Plan Start-up expenses and funding Opening Balance Sheet Sales Projections-monthly units and dollars year one and year two Income Statement Projections-monthly year one and year two Cash Flow projections-monthly year one and year two Balance Sheets-end of months year one and year two Break-even and ratio analysis
10) Implementation Plan
11) Appendices

Table of Contents – helps the reader navigate your plan. Include page #’s.
1) Executive Summary – Although written last, the Executive Summary is placed at the beginning of your plan. Its purpose is to engage readers
• a paragraph about the nature of your business, location, owners
• business loans(term loan or line of credit or both) or investment sought, if appropriate
• your target market and projections of demand
• your company’s advantage over the competition
• the business profit potential-sales and profit year 1 and year 2

2) Company Description– Capture the reader’s interest by describing your company and how it fits into the existing landscape in the industry.
• legal form of the business (partnership or corporation) and location
• vision statement-where the company will be in 3-5 years
. mission statement
. objectives

3) Product(s), Service(s), Package(s) and Pricing Describe the pricing and products, services and packaging revenue streams & uniqueness (patent or trademark support)

4) Management and Advisors – Describe the management team and their skills; the paid advisors such as lawyer, accountant, bookkeeper, insurance agent, banker and sub contractors; and the unpaid volunteer advisors such as the virtual and meeting business advisory board members

5) Market Analysis – Describe the marketing environment and its volatility (demographics/social, political and legal, economic, scientific and technological, social responsibility; industry, its trends and direction; the target market(s) in terms of location, demographics, numbers; the competition and their strengths and weaknesses

6) Marketing Plan –
• outline pricing strategies, distribution plans
• discuss your promotion & sales plans - promotional mix, timing, specific media, costs, tactics (include plans for the opening promotional campaign) include a chart showing what, where, when, objective, who, costs

6) Operations (& Manufacturing/Assembly) Plan – Depending on the nature of your company, you may offer a retail/service or a manufacturing production plan. Both types must include:
• purchasing plans
• inventory system and suppliers
• space requirements (including renovations and potential for expansion), layout
• equipment required
• daily office operations, order processing
• billing and accounts receivable, accounts payable
• credit policies
• accounting systems
• Human Resources: Hiring procedures and employee agreements, training employees, payroll process and benefit plans
• the labour pool in your city

8) Risk analysis - Thinking around corners, anticipating problems and developing solutions shows you are prepared. This will help your potential investors feel more confident. You can discuss:
• how you will handle declining sales, staffing and supplier problems
• what your competitors’ reaction could be to your business and how you will handle these possible reactions
• liability issues - loss/damage to property, business interruption, life insurance
Include a chart showing risk area, risk probability of occurrence, ranking of risk as high, medium or low and describe how you would manage the risk

9) Financial Plan – The numbers are important. Include:
A written summary including funding sources and reference to statements and key numbers and refer to forecasts as appendices.
• list of start-up costs and financial sourcing (include notes on assumptions)
. sales forecast – Outline your unit and dollar assumptions for the first two years.
• projected monthly income statements for two years-monthly
• balance sheets – opening, monthly for first and second year-quarterly
• projected cash flow statement for 2 years (budget of cash inflow and outflow on a monthly basis)
• annual written summaries of the above
• explanation of assumptions for each financial statement of the key items
• selected financial ratios for your business (best 4 ratios for your business)
• comparison of those ratios to industry ratios (from Dun & Bradstreet, Strategis)
• proper headings on each sheet (which month is startup, dates, business name)

10) Implementation Plan – Key tasks before start-up and after start-up for balance of year-provide a gaant chart.

11) Appendices such as: financial statements, résumés, product drawings (if appropriate), industry material, photographs, samples, market research, reports, advertisements

THE 11-1 TO 11-11 PLANNING CHARTS

After Completion of the one page business plan you can use the snapshot of a business plan to complete the 11-1 to 11-11 charts in point form and numbers.

|11 |CHART |
|11 - 1 |EXECUTIVE SUMMARY |
|11 – 2 |BUSINESS OVERVIEW VISION, MISSION, GOALS |
|11 – 3 |PRODUCT/SERVICE/PACKAGE/REVENUE STREAM |
|11 – 4A |MARKET ANALYSIS-ENVIRONMENT |
|11 – 4B |MARKET ANALYSIS-INDUSTRY |
|11 – 4C |MARKET ANALYSIS-TARGET MARKETS |
|11 - 4D |MARKET ANALYSIS-COMPETITION |
|11 – 5 |MANAGEMENT & ADVISORS, SUB CONTRACTORS AND SUPPLIERS |
|11 – 6 |MARKETING PLAN |
|11 – 7 |OPERATIONS/PRODUCTION/ASSEMBLY PLAN |
|11 – 8 |RISK ANALYSIS |
|11 – 9A |FINANCE-START-UP EXPENSES |
|11 – 9B |FINANCE-SALES PROJECTIONS |
|11 – 9C |FINANCE-INCOME STATEMENT |
|11 – 9D |FINANCE-CASH FLOW |
|11 – 9E |FINANCE-BALANCE SHEET |
|11 - 9F |BREAK-EVEN AND RATIO ANALYSIS |
|11 - 10 |IMPLEMENTATION PLAN |
|11 – 11 |APPENDICES |

Finally you are ready to do the final step - develop and complete your full business plan document.

| |EXECUTIVE SUMMARY (11 – 1) |
| |(Complete this chart LAST as it is a summary of the key points in the plan.) |
| | |
|Purpose | |
| | |
|Company | |
|Description | |
| | |
|Products/services | |
| | |
|Target markets | |
| | |
|Marketing methods | |
| | |
|Top financials | |
| |BUSINESS OVERVIEW (11 – 2) |
|Legal form | |
|Location | |
| | |
|Vision | |
| | |
|Mission | |
| |* |
|Objectives for 2 years |* |
|(measurable) |* |
| |* |
| |* |
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PRODUCT/SERVICE/PACKAGE/REVENUE STREAM (11-3)

(identify the products, services, packages that you will sell)

|# |NAME |BRIEF DESCRIPTION |TARGET MARKET |PRICING |
|1 |Advertisements Space |Allow small businesses put their advertisements in |Small business, entrepreneurs, |$20/month for each one |
| | |the homepage. The advertisements will highlight in |self-employees | |
| | |the homepage, as long as the users visit the website | | |
| | |they will see it directly. | | |
|2 |Main Intermediary Service |Allow users to post their projects that seek help |Individuals/Entrepreneurs |10% of the deal |
| | |from the public. Help-me-out helps them find the | | |
| | |solutions. | | |
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|3 | | | | |
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|4 | | | | |
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MARKET ANALYIS – ENVIRONMENT (11 A) (SWOT & PEST)
Identify the key environmental factors that will impact your business.
ENVIRONMENTAL SCAN – political, legal, economic, sociocultural, technology etc.
(include a review of the environment in which the business will be operating)

|ENVIRONMENTAL FACTOR |IMPACT |
| |Improve the business reputation by protecting customers’ names, addresses, social|
|Legislation and regulations: Protecting users’ privacy, security, and copyright. |security numbers, credit card numbers, other account numbers and any commercial |
| |emails. Apply for business license |
| | |
| | |
|Economic factors: Income, inflation, recession, interest rate, exchange rate etc.|During economic recession, people’s income decrease but it increases their desire|
| |to seek for economic way to save money. Help-me-out is a new way to solve |
| |customer’s problem also save their money. |
| | |
|Political factor: Activities related to government policies and its |Before start the business, Help-Me-Out need to apply for a business license. |
|administrative practices. | |
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|Sociocultural factors: Multiple cultures which include people’s customs, |People from different cultures will show different demands on goods and services,|
|lifestyles and values, etc. |they may post overwhelmed information in the free website forum and it increase |
| |the management challenges. |
| | |
| | |
|Technology Factors: Understanding Web Terminology, Technology legislation, |Customers may require quick reaction to process the orders. Better technology |
|Internet/broadband – consumer & business markets, Secure Systems |improves the server’s security. |
| | |
| | |
| | |
|SWOT analysis |
| |
|Strengths |
|Strong customer relationship management |
|Experienced Intermediary |
|Excellent networking skills |
|Low cost |
|Intellectual property |
|Innovative and Creative team |
| |
| |
|Weakness |
|Low advertising revenues |
|Technological development |
|Customer services |
| |
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|Opportunities |
|Further expansion from Great Toronto Area to North America market |
|Branch out into other online services, like online store |
|Huge amount of potential demand |
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|Threats |
|Competition from other e-commerce sites, like Kijiji, Craigslist, EBay. |
|Online security, Customers’ privacy. |
|Internet Virus, Scammers and phishers, Hackers’ attack. |
|Payment system security. |
|Help-Me-Out PEST |
|Political |
|Help-me-out is an e-commerce company which is not much affected by political development. However, government policy like North America Free Trade Agreement does |
|affect the business, mainly in tax and products’ price. |
|Regulations for E-commerce may increase the cost for online shopping system to ensure a certain level of security to protect consumers’ right. |
|Economic |
|Economic situations have a direct impact on help-me-out’s business. As individuals’ income increase, more money will be invested into the market. Also, taxation, |
|exchange rate, interest rate, inflation rate are affecting the business. High tax rate affects price and customers’ demand. Floating exchange rate affects the |
|profit margin of the orders from other countries. Interest rate and inflation rate affect the domestic market demand. |
|Social |
|Further integration of the Internet in the daily life creates a great opportunity for Help-Me-Out and will affect it positively. More e-commerce opportunity will |
|be discovered. Online shopping and shipping will increase in the future. More people will seek for help from website instead of newspaper or TV advertising. |
|Technological |
MARKET ANALYSIS-INDUSTRY (11 – 4B)
(Research the industry that you will be a part of)

|Industry |E-commerce service |
|SIZE | Retail e-commerce market is $15.3 billion by 2010 in Canada |
|TRENDS |Internet users who have placed electronic orders increase from 8,404,500 to 10,612,700 in the year of 2007-2009 at Canada.|
|OTHER |Total number of orders: 113.8 million (2010) |
| |Average number per person is 10.2 |
| |Total value of orders: $15.3 billions |
| |Average value per person is $1,362 |

MARKET ANALYSIS-TARGET MARKETS(11-4C)

(May vary based on product/service/package and may include consumer, business and government sectors; be specific in terms of a profile of the consumer and the business)

|# |SEGMENT DESCRIPTION |LOCATION |NUMBER |PRODUCT/SERVICE |
| | | | |PACKAGE |
|1 |Geographic Segmentation and Lifestyle Segmentation: |North America |273,785,413 online users |Free web-based forum |
| |Online users from all ages | | | |
| | | | | |
| | | | | |
|2 |Canada’s small business companies, Entrepreneurs, and |Canada |1,087,803 small business |Advertisement space in website home |
| |self-employed | |companies. |page |
| | | | | |
| | | | | |
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|3 |Individuals who seek personal training, lawyers, |Canada |273,785,413 online users |Intermediary Service |
| |private doctor, computer repair, cable installation, | | | |
| |etc. | | | |
| | | | | |
| |Families which need home moving, house decoration, | | | |
| |etc. | | | |
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| |Small business companies which seek accountants, | | | |
| |lawyers. | | | |
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MARKET ANALYSIS-COMPETITION (11-4D)

(may include both direct and indirect competition)

|NAME |PRODUCT/SERVICE/PACKAGE |PRICING |STRENGTH |WEAKNESS |
|Kijiji |Online customer to customer service, |Value-based pricing |Good reputation, more customers, |Pages take a longer time to load |
| |Advertisements | |Attractive and colorful site design, |Too many listings and posts |
| | | |Slick and easy to use advertisement | |
| | | |form | |
| | | |Ads stay active for up to 90 days | |
|Craigslist |Online customer to customer service, |Value-based pricing |Faster page loading |Fake listings |
| |Advertisements | |Worldwide recognition |Short term active ads |
| | | | | |
| |Free web-based forum, Advertisements |Psychological pricing | |No further growth strategy |
|EBay | | |World’s largest internet marketplace | |
| | | |Business model | |
| | | |Larger economies of scale | |
| | | |Localization | |
| | | |Better payment system | |
| | | |Brand reputation | |
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Competitive advantage of our products/services/packages:
Lower cost and price

Positioning versus competition:
MANAGEMENT, ADVISORS, SUB CONTRACTORS & SUPPLIERS(11-5)
(The team that will develop the business)
|MANAGEMENT: |NAME, TITLE, COMPANY, |SKILL AREAS |
| | | |
| | | |
|PAID ADVISORS: | | |
|Legal | | |
|Accounting | | |
|Banker | | |
|Insurance | | |
|Graphic design | | |
|Web design | | |
|Other | | |
|UNPAID: Meeting & Virtual Board of | | |
|Advisors | | |
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|Sub Contractors | | |
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MARKETING PLAN(11-6)including social media and collateral
(methods used to reach your prospects, suspects and customers; a sales plan would also be part of the marketing plan) (you may need different plans for products, services, packages, target markets)

|WHAT(method) |WHERE |WHEN (frequency) |COST |
|Poster and flyer |GTA |Monthly |$100 |
| | | | |
|Magazine advertising |GTA |Monthly |$3000 |
| | | | |
|Website Server |Online |One time |$5000 |
|Rent an office |GTA |Monthly |$1000 |
| | | | |
|Facebook, Twitter, YouTube Video |Online | |0 |
|advertising | | | |
| | | | |
|Computer Maintenance Service |GTA |Everyday |0 |
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|Intermediary |GTA |Everyday |0 |
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NOTE: Costs from this chart should be shown in the income statement and cash flow statements.

Sales Plan:
How will sales be made?
OPERATIONS PLAN/PRODUCTION/ASSEMBLY PLAN (11 – 7)
This might include assembly, production, import, drop ship, packaging, shipping or other activity to be able to get the product ready for delivery to customers

|FLOOR PLAN | |
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|PROCESS | |
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|BOOKKEEPING | |
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|WAREHOUSING | |
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ASSUMPTIONS:

RISK ANALYSIS (11-8)
(identification of areas that could negatively impact the business and how they will be managed)

|RISK AREA |PROBABILITY |RISK LEVEL OF IMPACT -H=HIGH, M=MEDIUM, |RISK MANAGEMENT |
| |% |L=LOW | |
|Advertising fee | | | |
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|Customer privacy | | | |
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FINANCIAL-START-UP EXPENSES (11-9A)

|EXPENSE ITEM DESCRIPTION |$ |
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|TOTAL | |

SOURCES OF FUNDING START-UP EXPENSES: 1. 2. 3.

ASSUMPTIONS: 1.

NOTES: These items must be used in the income statement, cash flow and balance sheet. FINANCIAL-SALES FORECAST(11-9B)(24 months)

| |JUNE |JULY | | |
|CURRENT ASSETS | | | | |
|Cash in bank | | | | |
|Inventory | | | | |
|Accounts Receivable | | | | |
|Total Current | | | | |
|FIXED ASSETS | | | | |
|Equipment less dep. | | | | |
|Furniture less dep. | | | | |
|Total Fixed | | | | |
|TOTAL ASSETS | | | | |
|CURRENT LIABILITIES | | | | |
|Accounts payable | | | | |
|Bank loan | | | | |
|Total Current | | | | |
|LONG-TERM LIABILITIES | | | | |
|Bank loan | | | | |
|Taxes payable | | | | |
|Total Long Term | | | | |
|SHAREHOLDERS’ EQUITY & RETAINED | | | | |
|EARNINGS | | | | |
|Capital | | | | |
|Retained Earnings | | | | |
|Total Equity & Earnings | | | | |
|Total Liabilities & Equity & Earnings | | | | |

ASSUMPTIONS:

1.

NOTE:
The balance sheet is for a day only and records what the company owns(assets), what it owes (liabilities) and what its worth (equity & retained earnings)
FINANCIAL – BREAK-EVEN AND RATIO ANALYSIS (11-9F)

Break-even analysis shows how many unit sales are required to cover both fixed and variable expenses.

Ratio analysis compares company ratios against industry ratios and competitor ratios to identify strenths and weaknesses.
IMPLEMENTATION(11-10)

BEFORE START:
|# |TASK |TIME |START |END |$ |
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AFTER START:
|# |TASK |TIME |START |END |$ |
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ASSUMPTIONS:

1

NOTE: The purpose of this section is to show that you understand the key tasks that need to completed before start-up and then for the balance of the year and that you have a clear schedule to complete them.
You may want to develop a gaant chart to show the areas of activity in marketing and operational areas.
APPENDICES (11-11)
In this section you provide a list of your appendices.
|MARKET RESEARCH DATA | |
|MARKETING MATERIAL | |
|FOUNDERS RESUMES | |
|FINANCIAL STATEMENT PROJECTIONS | |
| | |
| | | BUSINESS PLAN & LEAN CANVAS SITES

https://www.bdc.ca/EN/advice_centre/tools/business_plan/Pages/default.aspx

http://www.rbcroyalbank.com/sme/create-plan/business-plans.html

http://www.cybf.ca/cybf_resources/starting-my-business-plan/business-plan-writer/

http://www.canadabusiness.ca/eng/page/2865/

http://www.bplans.com/

http://leanstack.com/

http://en.wikipedia.org/wiki/Business_Model_Canvas

http://www.alexandercowan.com/business-model-canvas-templates/

http://www.sba.gov/content/online-business-law
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What are we building? (5 yrs.)

Why does this business/department/activity exist? (“Timeless”)

What are the specific measures?

How are we going to build this company/department/activity over time?


What is the work to be done?

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